Romance and the Bone

- Spice Up Your Latte This Valentine's Day -

Jan 31, 2006, 00:00 ET from The California Milk Processor Board

    BERKELEY, Calif., Jan. 31 /PRNewswire/ -- Move over champagne!  This
 year's Valentine's Day drink of choice can help you feel romantic and more.
 Chai Latte could actually be love-in-a-cup.  In India (where chai originated),
 the spices found in Chai Lattes are widely believed to be aphrodisiacs.  And
 because Chai Lattes are also made with calcium-rich milk, all 206 bones in
 your body will thank you for future Valentine's Days to come.
     (Photo: )
     "Chai Lattes create a wonderful sense of well-being," says Deep Sethi,
 owner of the ultra-hip Bollywood lounge, Nirvana, in Beverly Hills.  "The
 spices in Chai have stimulating properties to enhance the body's natural
 warming abilities so you get the sensuality, without the hangover."
     Popularized in this country by coffee and teahouses, traditional Chai
 Lattes contain a rich black tea, milk, spices and a sweetener.  The
 stimulating tea, which has been consumed in India for centuries, is believed
 to work on two levels: mental and physical.  The rich aroma of Chai Latte
 promotes well-being and helps set a romantic mood.  Spices like cinnamon,
 cardamom, clove, ginger and pepper are believed to stimulate the senses,
 promote vitality, and help fight impotency.
     Chai Lattes used to be the domain of the coffeehouses that propagated
 them.  But now, virtually all supermarkets carry an assortment of easy-to-make
 Chai Latte concentrates and mixes for anyone wanting to spice up their lattes
 at home.
     Could love-in-a-cup be the real reason Chai Lattes are on every American
 tea and coffee bar menu?  Here's to Chai Latte ... for spice, sensuality and
 super strong bones!
     Chai Facts:
     * Tea is more than 5-thousand years old.  Chai (which means tea in Hindi)
       is India's national drink.  Enjoyed by more than 1.5 billion Indians, it
       is quickly becoming America's hottest import, too.
     * Chai Lattes are on the menu at specialty coffee shops, and there is a
       growing line of prepackaged consumer products in supermarkets
       nationwide.  Many industry analysts predict that Chai Lattes will
       eventually surpass cappuccinos in popularity.
     * Chai Lattes are traditionally made with milk.  The cow is sacred in
       India -- and milk is a main reason why.  It's the best natural source of
       calcium and an all-around nutritious food ... helping build strong bones
       and muscles for life.
     About the CMPB
     The California Milk Processor Board was established in 1993 to make milk
 more competitive and increase milk consumption in California.  Awareness of
 GOT MILK? is over 90% nationally and it is considered one of the most
 important and successful campaigns in history.  GOT MILK? is a federally
 registered trademark that has been licensed by the national dairy boards since
 1995.  GOT MILK? gifts and recipes can be viewed at
 The CMPB is funded by all California milk processors and administered by the
 California Department of Food and Agriculture.

SOURCE The California Milk Processor Board