Ron Paul, Jon Huntsman Make Surprising Gains on Twitter

Ron Paul surpasses Rick Perry in followers, Jon Huntsman has fastest-growing account

WASHINGTON, Dec. 7, 2011 /PRNewswire-USNewswire/ -- Qorvis Communications, one of the fastest-growing integrated communications firms in the U.S., today released its monthly Twitter Valuation Analysis for the 2012 presidential campaign, with a special emphasis on the social media footprint of the Republican field following the suspension of Herman Cain's campaign.

"Twitter abhors a vacuum," said Wyeth Ruthven, a senior director at Qorvis Communications and author of the Twitter Valuation Analysis. "Interest in Cain's Twitter account had already waned before he suspended his campaign, and other candidates are filling the void. Ron Paul has passed Rick Perry in Twitter followers to break into the top tier of candidates on social media. With less than one month until the Iowa caucus, Paul now has an online organization to get out his message. For example, his viral video attacking Newt Gingrich earned more than 196,000 views on YouTube in a 24-hour period."

Twitter Account

Followers

November 2011 Tweets

Value

@BarackObama

11,379,826

136

$1,540,874

@NewtGingrich

1,360,817

60

$176,348

@The HermanCain

173,569

114

$23,209

@MittRomney

181,160

37

$23,158

@RonPaul

113,861

95

$15,060

@GovernorPerry

105,592

27

$13,417

@JonHuntsman

55,405

56

$7,163

@RickSantorum

41,504

107

$5,528

@TeamBachmann

34,134

125

$4,593

Among the candidates for president, former Utah Governor and U.S. Ambassador to China Jon Huntsman saw the largest percentage gains in followers since the previous Twitter Valuation Analysis on November 1. Huntsman increased his number of followers by 22.53 percent in the last month, while Ron Paul increased his by 21.06 percent. After leading the Republican field for two months in a row, Cain slipped to fourth place in monthly growth before suspending his campaign.

Twitter Account

Percent Growth  Nov.1- Dec.1

Absolute Growth in Followers

@JonHuntsman

22.53%

10,189

@RonPaul

21.06%

19,807

@MittRomney

18.82%

28,699

@TheHermanCain

17.27%

25,561

@RickSantorum

16.16%

9,829

@GovernorPerry

5.31%

5,321

@BarackObama

4.50%

489,906

@TeamBachmann

3.84%

1,263

@NewtGingrich

1.57%

20,973

Qorvis compared the number of followers and frequency of tweets for President Barack Obama and the eight leading Republican presidential candidates. The number of followers and frequency of tweets were used to calculate an estimated number of impressions generated by each campaign Twitter account in the month of November. Qorvis compared the metrics of these Twitter accounts with the cost of a direct mail or online advertising campaign of a similar size and reach to calculate the monetary value of a campaign Twitter account.

About Qorvis Communications, LLC
Qorvis Communications is one of the nation's largest independent, integrated communications firms. Formed in August 2000, Qorvis provides its clients with expertise in the areas of public and media relations, advertising, public affairs, investor relations and financial services communications, grassroots campaigns, Internet-based campaigns, social media strategies, and research and opinion surveys. For more information, visit www.qorvis.com or contact info@qorvis.com or follow us on Twitter @qorvis

SOURCE Qorvis Communications



RELATED LINKS
http://www.qorvis.com

Best of Content We Love 2014 


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.