BOULDER, Colo., April 7, 2014 /PRNewswire/ -- James Clark and Jason Cormier, co-founders of digital marketing agency Room 214, will present "Marketing Automation for B2C Companies" at the upcoming Marketo Marketing Nation Summit 2014 conference on April 9 at the Moscone Center in San Francisco.
Room 214 is a Marketo LaunchPoint partner, working closely with the leading cloud-based marketing software platform for building and sustaining customer relationships. Clark and Cormier will co-present case studies and best practices for business-to-consumer (B2C) companies now leveraging marketing automation.
For complete information about the conference please visit: http://summit.marketo.com/2014/
Marketo provides hosted (marketing automation) software that helps manage leads, send relevant messages to audiences at various stages of the buying cycle, and improve measurement and optimization of marketing performance.
As co-founders of Room 214, Clark and Cormier will speak about the popular misconception that marketing automation is best left to B2B organizations.
"The trend is just beginning, but there's no doubt regarding the distinct advantages of B2C promotions and customer communications being managed through marketing automation platforms," stated Cormier of Room 214. "Marketing automation makes sense because it's a proven ROI vehicle for launching multiple campaigns that can be measured and improved upon over time. It's not just for companies with big-ticket items and long sales cycles anymore."
With more than 3,500 marketers expected to attend the Summit, including Hilary Rodham Clinton as the keynote, Room 214's presence and participation is indicative of the agency's commitment to staying ahead of the marketing curve – and delivering value to corporate business teams.
Tweet this: #Room214 @jamesoclark and @jasoncormierto present on B2C automated marketing at #Marketo Summit #mktgnation14
About Room 214
Room 214 is a digital marketing and social media agency that helps companies connect with the people who matter most. Brands and partners hire Room 214 to help with: marketing automation and lead generation, social media research and strategy, content marketing, video production and visual storytelling, social media monitoring and campaign planning, community management and reporting, search engine and conversion optimization, search marketing and online advertising, training, blog development and mobile strategies.
SOURCE Room 214