Rosetta Stone Selects Finn Partners as PR Agency of Record for Expanded Global Assignment
NEW YORK, May 6, 2014 /PRNewswire/ -- Public relations and digital communications firm Finn Partners today announced that, after a competitive review, it has won an expanded global assignment with its client Rosetta Stone, a leading provider of education technology and online language learning solutions.
Since 2011 Finn Partners has been the agency of record for Rosetta Stone, managing its U.S. based consumer business. The larger assignment now includes Rosetta Stone's Enterprise & Education division and covers EMEA, Brazil and Asia, in addition to the U.S. Finn's 2013 acquisition of Washington, DC-based Widmeyer Communications readily positioned it to represent Rosetta Stone's fast-growing education and B2B verticals around the world.
"Rosetta Stone is in the midst of a significant and exciting transformation as we move into new areas of business beyond language and continue to expand internationally," said Jonathan Mudd, Rosetta Stone Head of Global Communications. "For the past three years, Finn Partners has helped us reinforce our leadership position in the language-learning space and supported our growth strategy with expert counsel in the areas of consumer marketing and tech. We are delighted to continue our partnership with Finn on this expanded assignment."
Mudd said five firms participated in a review for Rosetta Stone's global businesses. Cliff Berman, Finn Partners Senior Partner and Director of Consumer Marketing will continue to serve as the overall account lead.
About Finn Partners
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, travel/economic development, education, global issues, arts, health, and public and corporate affairs.
Finn Partners was named "Best New Agency" in 2012 and "Best Agency to Work For" in 2013 by the industry's Holmes Report. Headquartered in New York City, the company has approximately 300 employees, with offices in Chicago, Detroit, Fort Lauderdale, London, Los Angeles, Jerusalem, San Francisco and Washington D.C., and has additional international capabilities through its own global network of affiliates. DC-based Widmeyer Communications which specializes in education PR, was acquired in 2013.
About Rosetta Stone
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company's innovative technology-driven language and reading solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Vivity Labs, and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world.
For more information, visit www.rosettastone.com/business.
"Rosetta Stone" and other trademarks used herein are registered trademarks or trademarks of Rosetta Stone Ltd. in the United States and other countries.
SOURCE Finn Partners