RTN To Launch This Week in Santa Barbara

    LITTLE ROCK, Ark., Oct. 30 /PRNewswire-FirstCall/ -- Retro Television
 Network (RTN), which is nationally owned and distributed by Equity Media
 Holdings Corporation (Nasdaq:   EMDA), announced today that it will partner
 with Smith Broadcasting to add an RTN affiliate in Santa Barbara, CA. The
 network will launch today (October 30) on a digital stream of KEYT, the ABC
 affiliate that serves the Santa Barbara / Santa Maria / San Luis Obispo
 market.
     "RTN viewers in Santa Barbara will be treated to one the greatest
 comedic actors of our time with Robin Williams in Mork & Mindy," said Mark
 Dvornik, Executive Vice President of RTN. "In addition, KEYT-DT viewers
 will enjoy many other favorites from RTN's 'Prime Time all the Time'
 lineup, including Perry Mason, Matlock and Michael Landon in Little House
 on the Prairie."
     "We are excited to partner with RTN to compliment our MyNetwork
 programming, offering an innovative and creative approach to programming
 for the Central Coast," said Cathy Jacquemin, Vice President and General
 Manager of KEYT.
     RTN is a new television network that provides each affiliate a
 customized feed with classic hit shows, in addition to local programming
 including news, weather and sports. RTN is specifically designed to go on a
 broadcast digital channel and provides local broadcasters with a way to get
 ratings and successfully monetize their digital spectrum.
     KEYT-DT / MyRTN will replace KCOP on Santa Barbara area cable systems.
     About Equity Media Holdings Corporation
     Equity Media Holdings Corporation (Nasdaq:   EMDA) is a growing
 broadcaster with multiple sources of revenue and value in its operations
 that include its Broadcast Station Group, Spectrum Holdings Division and
 Broadcast Services Division. Equity Media is one of the largest owners and
 operators of television stations in the United States, currently owning
 stations in 41 markets that cover more than 32% of the U.S. population. It
 is the second largest affiliate group of the top ranked Univision and
 TeleFutura networks, two networks driven by the growth of the Hispanic
 population in the U.S. Equity Media's proprietary Centralized Automated
 Satellite Hub (C.A.S.H.) system and Retro Television Network provide
 centralized content distribution services, which Equity Media believes are
 unique within the media industry. For more information, please visit
 www.EMDAholdings.com.
 
 

SOURCE Equity Media Holdings Corporation

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