Rubbermaid's New Reveal Spray Mop Helps Consumers Clean Better While Saving Money Reusable microfiber pad, refillable bottle and battery-free spray trigger reduce waste while helping consumers save $50 annually

ATLANTA, Sept. 16, 2010 /PRNewswire/ -- Newell Rubbermaid (NYSE: NWL) today announced the launch of the Rubbermaid Reveal™ Microfiber Spray Mop that helps consumers reduce waste and save money, while cleaning floors better.  Traditional spray mops aren't economical or environmentally-friendly, due to costly disposable replacement pads and cleaning solutions. The Rubbermaid Reveal Microfiber Spray Mop features a reusable microfiber pad that cleans deeply and allows users to choose and mix their own cleaning solution -- or even use water alone.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100916/CL66035 )

(Photo:  http://photos.prnewswire.com/prnh/20100916/CL66035 )

"The costs of owning the leading spray mop add up quickly when you factor in purchase of the starter kit followed by the ongoing cost of refills and batteries, and they require a lot of work to achieve desired results," said Steve Pawl, Vice President of Marketing for the company's Rubbermaid Consumer global business unit. "The Rubbermaid Reveal Microfiber Spray Mop meets these needs by cleaning deeply and helping consumers reduce waste and save money."

Unlike the leading spray mop, the Rubbermaid Reveal spray bottle is refillable -- allowing users to choose and mix their own cleaning solutions for various floor types.  The reusable microfiber pad is machine washable so it can be used up to 100 times.  Plus, the mop requires no batteries.  Together these features make Reveal environmentally friendly, and will save consumers on average $50 annually compared to the leading spray mop.

Using the Rubbermaid Reveal Microfiber Spray Mop is simple. Consumers add hot water and their own cleaning solution in the refillable bottle, and the washable microfiber pad easily and securely attaches to a 15-inch-wide 360-degree swivel head.  A trigger on the handle releases the liquid without the need for batteries.  Rubbermaid Reveal uses all these features to quickly and thoroughly remove dirt, dust and stains from floors giving consumers a better way to clean.  In fact, it picks up 50 percent more dirt per swipe than the leading spray mop.  It is safe to use on all hard floors including vinyl, hardwood, laminate and tile surfaces, and additional refillable bottles are a handy way to pre-mix solutions for different floors.

The Rubbermaid Reveal Microfiber spray mop is now available at leading retailers in the U.S., including Target, The Home Depot and select Walmart locations for $24.99 MSRP.  Additional accessories include extra microfiber pads ($5.99) and additional refill bottles ($3.99) for added cleaning flexibility. For more information on the Rubbermaid Reveal Microfiber Spray Mop, please visit www.rubbermaid.com/reveal.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2009 sales of approximately $5.6 billion and a strong portfolio of brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are available on the company's Web site, www.newellrubbermaid.com.

NWL-PR

SOURCE Newell Rubbermaid



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