2014

Ruckus Wireless and EMBARQ Logistics Strike Smart Wi-Fi Deal Customers Eliminate Wires in the Home, Receive Better Coverage, Predictable

Performance, and Less interference for In-Home Triple Play Services



    CHICAGO, June 19 /PRNewswire/ -- NXTCOMM CONFERENCE AND EXHIBITION --
 Ruckus Wireless, Inc., a market leader in next generation wireless
 networking, and EMBARQ Logistics, the deployment, distribution and
 logistics division of Embarq (NYSE:   EQ) which offers supply chain solutions
 recognized for their innovation, effectiveness, and efficiency, today
 announced a distribution agreement that allows independent operating
 companies (IOCs) to enhance their in-home wireless offerings to accommodate
 emerging IPTV services.
     Under the agreement, EMBARQ Logistics will distribute to IOCs the
 Ruckus MediaFlex and MetroFlex product lines. IOCs will then bundle the
 Ruckus MediaFlex and MetroFlex Wi-Fi solutions with their IPTV/triple play
 (video, Internet and voice) and broadband wireless services to uniquely
 support in- home distribution requirements.
     IOCs Gain Competitive Differentiation
     Unlike conventional consumer-grade Wi-Fi, Smart Wi-Fi leverages
 sophisticated high-gain smart antenna and quality of service technologies
 to provide wire-like performance when distributing multimedia applications
 over the air. This makes it possible to identify and prioritize different
 types of traffic and automatically steer Wi-Fi signals around obstacles and
 limit interference. These attributes are clear competitive differentiators
 for EMBARQ Logistics' IOC customers.
     "We've solved how to turn the unlicensed Wi-Fi spectrum into a reliable
 medium for operators," said Bob Payne, vice president of North American
 Sales for Ruckus Wireless. "EMBARQ Logistics is well-known for carrying the
 highest quality products for IOCs and delivering unprecedented service and
 support. In only one year of shipping we have sold over 125,000 Smart Wi-Fi
 access points to carriers outside the U.S. to support IPTV and triple play
 services. By teaming with EMBARQ Logistics we hope to capitalize on the
 explosive growth in triple play services within the U.S. in 2007 and 2008."
     Consumers Gain Extended Signal Range, More Predictable Performance
     The result of the agreement will ultimately be more reliable and better
 performing wireless products and services for an IOC's consumer customers.
 For example, those who have a Ruckus MediaFlex product will experience
 fewer dead spots, two-to four times extended Wi-Fi signal range, higher
 wireless speeds and less interference.
     "Ruckus Wireless is the only supplier of this type of cutting-edge
 equipment," said Brad Clark, vice president of Sales and Marketing at
 EMBARQ Logistics. "Their product combined with EMBARQ Logistics'
 industry-leading distribution and logistics capabilities and commitment to
 practical ingenuity will provide other broadband carriers with the tools to
 differentiate themselves in the marketplace. By working with us, IOCs will
 be able to give end-users superior wireless networking capabilities that
 fit their needs."
     EMBARQ Logistics will carry the Ruckus MediaFlex 2825 router, the
 Ruckus MediaFlex 2111 adapter, the Ruckus MediaFlex 2925 hot spot system
 and the Ruckus MetroFlex 2211 dual-zone Wi-Fi modem.
     The Ruckus MediaFlex suite of products is IPTV and triple-play ready,
 allowing IOCs to effectively compete against cable providers. The Ruckus
 products are based on patented Smart Wi-Fi technology that automatically
 adapts Wi-Fi signals to the changing environment, allowing the Wi-Fi signal
 to be steered around interference in real time thereby eliminating dead
 spots. It delivers unsurpassed density, supporting up to 20 concurrent
 voice calls, multiple high and standard definition IP video streams and 50
 data clients.
     Media Contacts
     David Callisch
     Ruckus Wireless
     david@ruckuswireless.com
     +1-408-504-5487 mobile
 
     Charles Fleckenstein
     EMBARQ Logistics
     Charles.m.fleckenstein@embarq.com
     +1-913-226-4132 mobile
 
 

SOURCE Ruckus Wireless, Inc.

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