CHICAGO, June 19 /PRNewswire/ -- NXTCOMM CONFERENCE AND EXHIBITION --
Ruckus Wireless, Inc., a market leader in next generation wireless
networking, and EMBARQ Logistics, the deployment, distribution and
logistics division of Embarq (NYSE: EQ) which offers supply chain solutions
recognized for their innovation, effectiveness, and efficiency, today
announced a distribution agreement that allows independent operating
companies (IOCs) to enhance their in-home wireless offerings to accommodate
emerging IPTV services.
Under the agreement, EMBARQ Logistics will distribute to IOCs the
Ruckus MediaFlex and MetroFlex product lines. IOCs will then bundle the
Ruckus MediaFlex and MetroFlex Wi-Fi solutions with their IPTV/triple play
(video, Internet and voice) and broadband wireless services to uniquely
support in- home distribution requirements.
IOCs Gain Competitive Differentiation
Unlike conventional consumer-grade Wi-Fi, Smart Wi-Fi leverages
sophisticated high-gain smart antenna and quality of service technologies
to provide wire-like performance when distributing multimedia applications
over the air. This makes it possible to identify and prioritize different
types of traffic and automatically steer Wi-Fi signals around obstacles and
limit interference. These attributes are clear competitive differentiators
for EMBARQ Logistics' IOC customers.
"We've solved how to turn the unlicensed Wi-Fi spectrum into a reliable
medium for operators," said Bob Payne, vice president of North American
Sales for Ruckus Wireless. "EMBARQ Logistics is well-known for carrying the
highest quality products for IOCs and delivering unprecedented service and
support. In only one year of shipping we have sold over 125,000 Smart Wi-Fi
access points to carriers outside the U.S. to support IPTV and triple play
services. By teaming with EMBARQ Logistics we hope to capitalize on the
explosive growth in triple play services within the U.S. in 2007 and 2008."
Consumers Gain Extended Signal Range, More Predictable Performance
The result of the agreement will ultimately be more reliable and better
performing wireless products and services for an IOC's consumer customers.
For example, those who have a Ruckus MediaFlex product will experience
fewer dead spots, two-to four times extended Wi-Fi signal range, higher
wireless speeds and less interference.
"Ruckus Wireless is the only supplier of this type of cutting-edge
equipment," said Brad Clark, vice president of Sales and Marketing at
EMBARQ Logistics. "Their product combined with EMBARQ Logistics'
industry-leading distribution and logistics capabilities and commitment to
practical ingenuity will provide other broadband carriers with the tools to
differentiate themselves in the marketplace. By working with us, IOCs will
be able to give end-users superior wireless networking capabilities that
fit their needs."
EMBARQ Logistics will carry the Ruckus MediaFlex 2825 router, the
Ruckus MediaFlex 2111 adapter, the Ruckus MediaFlex 2925 hot spot system
and the Ruckus MetroFlex 2211 dual-zone Wi-Fi modem.
The Ruckus MediaFlex suite of products is IPTV and triple-play ready,
allowing IOCs to effectively compete against cable providers. The Ruckus
products are based on patented Smart Wi-Fi technology that automatically
adapts Wi-Fi signals to the changing environment, allowing the Wi-Fi signal
to be steered around interference in real time thereby eliminating dead
spots. It delivers unsurpassed density, supporting up to 20 concurrent
voice calls, multiple high and standard definition IP video streams and 50
SOURCE Ruckus Wireless, Inc.