SUNNYVALE, Calif., July 28 /PRNewswire/ -- Ruckus Wireless(R), a Wi-Fi
technology pioneer in the carrier and enterprise wireless LAN markets,
today announced the immediate availability of its new MediaFlex(TM) 7000
series, the first commercial 802.11n (http://www.ruckuswireless.com) system
specifically developed for operators to distribute multiple streams of
high-definition (HD) IPTV content throughout a subscriber's home without
costly and time-consuming cable installation.
Belgacom is among the first service providers to select the MediaFlex
7000 for its BelgacomTV service, one of the most successful IPTV services
with over 390,000 subscribers throughout Belgium. The Ruckus MediaFlex
(http://www.ruckuswireless.com/products/mediaflex/) 7000 beat out
competitive 802.11n products in a series of stringent lab and home trials
conducted by Belgacom, including a test to deliver 20 hours of non-stop HD
IPTV (http://www.ruckuswireless.com/products/mediaflex/) streams at 20Mbps
aggregate, to six different locations throughout a simulated home
environment with injected interference, without dropping a single packet.
"The IPTV market is moving quickly to high-definition service and we're
helping providers get there as fast as possible by eliminating serious pain
points in the installation and upgrade process," said Selina Lo, president
and CEO of Ruckus Wireless.
"We are the only Wi-Fi company that has focused on the unique needs of
service providers and it has paid off. Our carrier business continues to
grow as providers focus on streamlining the last hundred feet of the IPTV
delivery infrastructure. Extending our IPTV success with 802.11n is a
natural next step and one that is greeted with great enthusiasm by
providers everywhere," concluded Lo.
To date, nearly a million Ruckus MediaFlex 802.11g/a systems have been
installed around the world by over 140 broadband providers including
Deutsche Telekom, Telekom Austria, Swisscom, TeliaSonera, Telenor, Fastweb,
Telefonica Del Sur, PCCW, SingTel, Elion, Belgacom and many others.
Lo noted that the success of the Ruckus MediaFlex stems from its
ability to help providers reduce installation times and labor costs by 50
percent or more, speed time to revenue by turning up more subscriptions per
day, and provide greater flexibility and better experience to subscribers
who want to add or move televisions without being tethered by cabling.
"With high definition IPTV content, the need for a reliable
distribution network in the home has never been more important," said Robin
Belliere, product manager of Residential Terminals at Belgacom. "Having now
deployed the Ruckus MediaFlex in tens of thousands of subscriber homes over
the last two years, we have found it to be among the best performing and
most reliable in-home platforms we have ever worked with. We are now
extending this unique technology to new high definition IPTV services with
the new 802.11n MediaFlex system."
Belliere said Belgacom is quickly moving to offer HD IPTV and needed a
higher bandwidth system to support the simultaneous transmission of
multiple HD streams. "With the Ruckus MediaFlex 7000, our customers can
self-install the system in a matter of minutes where and when they desire
with the assurance of high quality. It also gives our subscribers greater
flexibility while helping us to bring more users online faster at a lower
overall deployment cost," said Belliere.
What's the Deal with IPTV?
IPTV (Internet Protocol Television) is a system where a digital
television service is delivered using Internet Protocol over a private
broadband network infrastructure. Instead of being delivered through
traditional broadcast and cable formats, television programs are received
by the viewer through computer networking technologies.
According to Infonetics Research, worldwide IPTV service revenue will
jump to over $44 billion in 2009. DSL providers account for the bulk of
service revenue now, but cable broadband providers will also migrate to
all-IP triple-play services in the next few years. IPTV subscribers are
expected to explode, topping 97 million worldwide in 2011.
"IPTV providers are pushing the envelope in terms of content and
technology. This includes re-thinking how video is distributed in the home,
where Ruckus is leading the charge with its MediaFlex wireless adapters,"
said Jeff Heynen, directing analyst for Infonetics Research. "We expect to
see this market pick up dramatically in the next year or two and Ruckus'
new product can have a positive impact on carriers' roll-outs."
HD over Wi-Fi: Easier Said Than Done
While Wi-Fi is widely recognized as the home networking technology of
choice, inconsistent performance, interference, insufficient range and
unreliable signal quality had prevented carriers from using the technology
to distribute real-time TV services in the home. Many service providers
have opted to manually wire subscriber homes with Ethernet or other cables
which results in high installation costs, long installation times and slow
subscriber acquisition. The existing Ruckus MediaFlex 802.11g/a systems
were the first and only in-home Wi-Fi solution that overcame these problems
to deliver whole-home sustainable performance that supports multiple
streams of standard definition IPTV.
While off-the-shelf 802.11n products demonstrate markedly higher
average throughputs compared to their 802.11g/a predecessor, it is not a
foregone conclusion that they could deliver the sustainable throughput
required to support real-time HD IPTV. In fact, as 802.11n performance
depends on the use of multiple radios for simultaneous signal transmissions
(a technique called spatial multiplexing), it is more sensitive to noise
and subject to environmental variability.
By integrating next-generation 802.11n with Ruckus' state-of-the art
beam steering technology, known as BeamFlex(TM), the new Ruckus MediaFlex
7000 controls and coordinates the forms and directions of multiple signal
streams in real time to maximize 802.11n spatial multiplexing while
navigating around interference and physical obstructions.
The MediaFlex 7811 also offers unique remote management capabilities
through the Ruckus FlexMaster system, a remote wireless LAN and service
management platform. FlexMaster gives broadband operators complete
visibility into subscribers' home networks and enables them to securely
monitor, update, provision and troubleshoot a large number of devices from
a central location.
Remote Wi-Fi Management is Key to Delivering a World-Class IPTV Service
The Ruckus FlexMaster is the first TR069-based system to provide
complete control of and visibility into hundreds of thousands of MediaFlex
units from a single console.
With FlexMaster, providers can visualize remote RF environments,
configure individual Ruckus MediaFlex systems or bulk-configure groups of
systems over any public, private or hybrid IP network. Once installed, each
Ruckus Smart Wi-Fi (http://www.ruckuswireless.com) AP automatically "phones
home" to the Ruckus FlexMaster system to register and gain its
configuration. FlexMaster streamlines deployment and minimizes problems
that occur from manual configuration of devices. It also allows more
efficient troubleshooting, management and monitoring of Ruckus MediaFlex
systems. Operators can group Ruckus APs by geographic region, device type,
serial number, MAC address or customer name enabling providers to create
unique service level agreements for each client in order to offer
FlexMaster also enables operators to remotely run diagnostic tests on
MediaFlex systems located within the home and automatically upgrade
firmware to ensure MediaFlex devices are kept up-to-date with the latest
software. Service providers can also remotely upgrade a subscriber's
MediaFlex 7000 system and trigger a restart or let the system automatically
restart when it becomes idle.
FlexMaster provides detailed real-time and historical statistics such
as the amount of traffic transmitted and received by each device, packet
error rates, signal-to-noise ratios and throughput, and also includes a NOC
mapping capability to display where each device is being deployed and how
it's used in the home. This comprehensive reporting engine gives the
service provider a quick at-a-glance view of network health.
Product Details, Pricing and Availability
The Ruckus MediaFlex 7000 series includes the MediaFlex 7811 multimedia
802.11n one-port access point and MediaFlex 7111 one-port multimedia
adapter. With the system's self-installing and auto-configuration features,
subscribers can easily self-deploy and set up the MediaFlex access point
and adapter in plug-and-play fashion in the home, in a matter of minutes.
The Ruckus MediaFlex 7111 adapter also provides video-grade, 802.11n
connectivity to any Ethernet-equipped video server, including
set-top-boxes; personal video recorders, media centers and media center
extenders. The MediaFlex adapter is one of the most sensitive Wi-Fi
receivers on the market with the ability to reliably receive Wi-Fi signals
down to -96 dBm.
The list prices for the Ruckus MediaFlex 7811 access point and 7111
adapter are US $199 and US $139 respectively. Visit
http://www.ruckuswireless.com for more details.
About Ruckus Wireless, Inc.
Based in Sunnyvale, California, Ruckus Wireless is a next-generation
Wi-Fi company credited with pioneering "Smart Wi-Fi" technology. Named a
2007 Technology Pioneer by the World Economic Forum, Ruckus Wireless was
formed in 2004 at Sequoia Capital. The company designs, develops and
markets Smart Wireless LAN systems that provide reliable and adaptive
distribution of delay-sensitive multimedia content and services over
standard 802.11a/b/g/n technology. The company's patented hardware and
software technologies deliver predictable performance, extended range and
real-time adaptability to changing Wi-Fi environments. The company has
raised approximately $42 million in financing from premier venture capital
investors, consumer electronics companies and broadband operators. Visit
http://www.ruckuswireless.com, and see the company's blog at
Nancy MacGregor Hill
SOURCE Ruckus Wireless, Inc.