Rue La La, Leading Online Private Sale Shopping Destination, Announces Entry Into Mobile

Private Sale Shopping is the Perfect Fit for Mobile Shopping

Jul 13, 2009, 14:08 ET from Rue La La

BOSTON, July 13 /PRNewswire/ -- Rue La La ( further revolutionizes ecommerce with the introduction of the first mobile website for private sale shopping. The launch of takes the convenience of online shopping to an entirely new level by allowing consumers to shop private sales from the convenience of their iPhones. Rue La La is the first in the private sale sector to launch mobile shopping.

Rue La La members will be provided a unique opportunity to shop private sale Boutiques of their favorite designers from their iPhones -- wherever they are at 11:00 a.m. (ET). Each Boutique lasts 48 hours and features premium merchandise and services from the most coveted fashion and lifestyle brands in the world at discounted prices. Members may continue to access Boutiques from their computers, but with this new technology they can now reach for their iPhone and never miss out on another designer find.

"Today's shopping is about access -- access to the world's best brands at the best prices and in the most convenient way possible," explains Ben Fischman, CEO Retail Convergence, parent company of Rue La La. "In 2008, we introduced limited time, limited access private sales that changed the way people shop online -- today we are taking that a step further with the introduction of which allows them to directly access the brands they love in a new and even more convenient way."

With mobile commerce still in its infancy, Rue La La's time-sensitive private sale model offers one of the most compelling examples of a brand that is leveraging the unique benefits of mobile. Because Rue La La members always want to be the first ones on the website when the daily Boutique events begin at 11 am, they sometimes miss out on sales when they are away from their computer. With the introduction of the Rue La La mobile site, iPhone users will now have access no matter where they are.

The mobile site is initially available for the iPhone, but Rue La La will be rolling out additional mobile capabilities in the coming months, including an iPhone application and technology for additional mobile devices. Members can access the mobile site through

iPhone is a trademark of Apple Inc.


Rue La La ( is an exclusive, invitation-only online destination where members discover premier-brand, private sale Boutiques, each open for just two days. New Boutiques open each day at 11:00 a.m. (ET) and feature a well-edited collection of sought-after offerings from the best brand names in the world at 50-80% below retail. From coveted "must haves" to the discovery of something unexpected, Rue La La offers access to apparel and accessories for both men and women, items for the home and experiences to indulge in at private sale prices from the convenience of your computer or iPhone.