Russell Athletic Debuts Xtreme Compression Jersey for Cougars

Saturday Surprise for Washington State

Oct 02, 2006, 01:00 ET from Russell Athletic

    ATLANTA, Oct. 2 /PRNewswire/ -- As the Washington State football team
 entered their locker room Saturday morning, everyone was a bit surprised.
 Something very important was missing. Something that was definitely a
 necessity for their home game against USC -- their uniforms.
     The pants and jerseys that had been used to gain the Cougars a 3-1
 record prior to Saturday were nowhere to be found.
     Luckily, the Cougars did not have to worry long because Russell
 Athletic had a special surprise for Washington State. Russell upgraded
 WSU's old jerseys with brand new, innovative Xtreme Compression (XC)
     The team then knew Saturday would be more than just another PAC10 test
 for the Cougars.
     "The team was so excited about the new uniform! We've surprised the
 team before with different uniform pieces, but they were over the edge
 about these," said Milton Neal, Washington State Director of Equipment
     "It's a classy, traditional look, but with modern innovations.
 Washington State wants a look that will last the test of time. Fads come
 and go, but incorporating a technology that enhances performance and offers
 a competitive advantage to athletes will remain. Russell Athletic has
 delivered this with the new XC jersey," said Neal.
     Not only is Washington State excited about their new uniforms, but the
 XC jersey launch is also the most important product Russell Athletic's team
 division is debuting this fall.
     "Russell is proud to showcase our product innovation and on-field
 authenticity on the WSU field of play," said Sarah Gholston, Russell
 Athletic's Director of Team Sports Merchandising.
     The XC jersey provides the most modern technology to elevate an
 athlete's level of performance on the field. Russell Athletic's XC jersey
 innovations include compression fit material that is difficult to grab,
 ventilator technology to accelerate body cooling, Dri-Power(R) technology
 to wick moisture away from the body, and Anti-Microbial technology to help
 eliminate odor.
     Washington State is no stranger to debuting new, innovative Russell
 Athletic products. In 2003, Russell launched its Stretch Mesh Jersey with
 Washington State at the Rose Bowl.
     "Washington State has a great relationship with Russell Athletic. I
 have been at WSU for 16 years, and we have had Russell the entire time I
 have been here. It has been great to see how Russell's innovations and
 changes have made our uniforms better," said Neal.
     The sold-out game between Washington State and USC was nationally
 televised on TBS at 4:00 p.m., Sept. 30.
     Russell Athletic serves as the main operating division and flagship
 brand of Russell Corporation. Russell Athletic is dually headquartered in
 Alexander City, Alabama, and Atlanta, Georgia, and employs 1,800 people
 worldwide. For more than 100 years, Russell Athletic has supplied America's
 athletes and teams with the latest innovations to help them perform at
 their best. This year Russell Athletic will outfit more than 500 Division I
 teams and offer more than 200 pieces in its fall 2006 retail line alone.

SOURCE Russell Athletic