Russell Athletic Debuts Xtreme Compression Jersey for Cougars
Saturday Surprise for Washington State
ATLANTA, Oct. 2 /PRNewswire/ -- As the Washington State football team entered their locker room Saturday morning, everyone was a bit surprised. Something very important was missing. Something that was definitely a necessity for their home game against USC -- their uniforms. The pants and jerseys that had been used to gain the Cougars a 3-1 record prior to Saturday were nowhere to be found. Luckily, the Cougars did not have to worry long because Russell Athletic had a special surprise for Washington State. Russell upgraded WSU's old jerseys with brand new, innovative Xtreme Compression (XC) jerseys. The team then knew Saturday would be more than just another PAC10 test for the Cougars. "The team was so excited about the new uniform! We've surprised the team before with different uniform pieces, but they were over the edge about these," said Milton Neal, Washington State Director of Equipment Operations. "It's a classy, traditional look, but with modern innovations. Washington State wants a look that will last the test of time. Fads come and go, but incorporating a technology that enhances performance and offers a competitive advantage to athletes will remain. Russell Athletic has delivered this with the new XC jersey," said Neal. Not only is Washington State excited about their new uniforms, but the XC jersey launch is also the most important product Russell Athletic's team division is debuting this fall. "Russell is proud to showcase our product innovation and on-field authenticity on the WSU field of play," said Sarah Gholston, Russell Athletic's Director of Team Sports Merchandising. The XC jersey provides the most modern technology to elevate an athlete's level of performance on the field. Russell Athletic's XC jersey innovations include compression fit material that is difficult to grab, ventilator technology to accelerate body cooling, Dri-Power(R) technology to wick moisture away from the body, and Anti-Microbial technology to help eliminate odor. Washington State is no stranger to debuting new, innovative Russell Athletic products. In 2003, Russell launched its Stretch Mesh Jersey with Washington State at the Rose Bowl. "Washington State has a great relationship with Russell Athletic. I have been at WSU for 16 years, and we have had Russell the entire time I have been here. It has been great to see how Russell's innovations and changes have made our uniforms better," said Neal. The sold-out game between Washington State and USC was nationally televised on TBS at 4:00 p.m., Sept. 30. ABOUT RUSSELL ATHLETIC Russell Athletic serves as the main operating division and flagship brand of Russell Corporation. Russell Athletic is dually headquartered in Alexander City, Alabama, and Atlanta, Georgia, and employs 1,800 people worldwide. For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best. This year Russell Athletic will outfit more than 500 Division I teams and offer more than 200 pieces in its fall 2006 retail line alone. www.russellathletic.com
SOURCE Russell Athletic
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