Russell Athletic Launches Mobile Marketing Tour
Russell Athletic Everyday Performance Tour will visit Little League World
Series; Southeast Colleges and Retailers
ATLANTA, Aug. 22 /PRNewswire/ -- The Russell Athletic Everyday Performance Tour will hit the road this August, showcasing Russell Athletic history, teams' current on-field uniforms and sideline apparel through the years. Sports fans will have the opportunity to win prizes and view changes in sportswear, from the earliest woven uniforms to the most exciting new products in the market. Russell Athletic recently renewed a five-year contract with Little League and will be in Williamsport, Pennsylvania from August 18 through 27 to display Little League history items. Russell Athletic's presence in Williamsport for the 60th Little League World Series is the first stop on the mobile marketing tour that will then move through college campuses and retail stores across the Southeast. The college tour will kickoff during the football season opener between Georgia Tech and Notre Dame, on September 2. Georgia Tech is a Russell Athletic-sponsored athletic program and is based in Atlanta, Georgia, the hometown of Russell's headquarters. Celebrating the heritage of football in the South, the tour will visit Russell Athletic-sponsored campuses on football game days and set up in fan zones and tailgate areas during some of the biggest games of the season. During the week, the vehicle will make stops at Russell Athletic retailers, team dealers and local high schools. Fans can get involved with interactive elements including a basketball goal, football toss and chin-up competition. Russell Athletic premium items will also be distributed. Several of the tour's stops are at Historically Black Colleges and Universities (HBCU). Russell Athletic sponsors all 49 HBCU schools by outfitting up to 500 men and women's athletic teams. Sports include football, basketball, tennis, bowling and track and field. The touring vehicle will feature new products on display inside and outside of the vehicle. Highlights will include Russell Athletic's latest innovation in fabric technology, Dri-Power(R) Fleece. Dri-Power(R) Fleece integrates moisture management technology with fleece to keep athletes drier and more comfortable. Dri-Power(R) Fleece is another way Russell Athletic provides top-quality products for athletes at every level and strengthens its reputation as the everyday performance brand. Additionally, the tour vehicle will incorporate the history of the company from the beginnings in 1902 to the introduction of fleece sweatshirts and woven athletic uniforms. The Russell Manufacturing Company was founded by Benjamin Russell in Alexander City, Ala. In the early years, everything from undergarments to pajamas was manufactured at the Russell plants. In 1938, Russell began production of its signature athletic apparel. The Russell Athletic Everyday Performance Tour will conclude in November at the Bayou Classic in New Orleans. Other stops are rivalry matchups in Columbia, S.C.; Dallas, TX; Starkville, MS and Fayetteville, N.C. Russell Athletic's focus for the year is on the longstanding history of the brand and its innovations over time. This year marks the 80th birthday of the sweatshirt. Birthday celebrations have been planned for the Cystic Fibrosis Foundation's 65 Roses(R) Sweatshirt Ball in Atlanta, the Women's Sports Foundation's Hall of Fame Inductee Breakfast in New York City and the birthplace of the sweatshirt, Philadelphia. The complete tour schedule is as follows: August 18-27 LLWS-Williamsport, Penn. September 2 GT/ND - Atlanta September 8 & 9 South Carolina/Georgia - Columbia, S.C. September 16 MSU/ Tulane - Starkville, Miss. September 21 GT/UVA - Atlanta September 27 & 28 South Carolina/Auburn - Columbia, S.C. September 30 Atlanta Football Classic (FAMU/Tenn. St. - Atlanta) October 7 Texas/Oklahoma - Dallas, Tx. October 14 Fayetteville/NC Central - Fayetteville, N.C. October 20 & 21 Clark/Morehouse - Atlanta October 27 & 28 GT/Miami - Atlanta November 22-25 Bayou Classic - New Orleans ABOUT RUSSELL ATHLETIC Russell Athletic serves as the flagship brand of Russell Corporation. Headquartered in Atlanta, Georgia, it employs 1,800 people worldwide. For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best. This fall, Russell Athletic recognizes the 80th birthday of the sweatshirt with the company's biggest marketing campaign in more than a decade. The sweatshirt was first created by Bennie Russell, son of Russell Corporation's founder Benjamin Russell, in 1926 and was first used as warm-ups for football and track teams. www.russellathletic.com ABOUT RUSSELL CORPORATION Russell Corporation is a leading branded athletic and sporting goods company marketing athletic apparel, uniforms, footwear and equipment for a variety of sports, outdoor and fitness activities. The company's major brands include Russell Athletic(R), JERZEES(R), Spalding(R), Brooks(R), Huffy Sports(R), Bike(R), Moving Comfort(R), AAI(R) and Mossy Oak(R). Russell Corporation is dually headquartered in Alexander City, Alabama, and Atlanta, Georgia, and employs 15,000 people worldwide. The company's common stock is listed on the New York Stock Exchange under the symbol RML and its Web site address is http://www.russellcorp.com.
SOURCE Russell Athletic
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