Russell Athletic Launches Mobile Marketing Tour

Russell Athletic Everyday Performance Tour will visit Little League World

Series; Southeast Colleges and Retailers

Aug 22, 2006, 01:00 ET from Russell Athletic

    ATLANTA, Aug. 22 /PRNewswire/ -- The Russell Athletic Everyday
 Performance Tour will hit the road this August, showcasing Russell Athletic
 history, teams' current on-field uniforms and sideline apparel through the
 years. Sports fans will have the opportunity to win prizes and view changes
 in sportswear, from the earliest woven uniforms to the most exciting new
 products in the market.
     Russell Athletic recently renewed a five-year contract with Little
 League and will be in Williamsport, Pennsylvania from August 18 through 27
 to display Little League history items. Russell Athletic's presence in
 Williamsport for the 60th Little League World Series is the first stop on
 the mobile marketing tour that will then move through college campuses and
 retail stores across the Southeast.
     The college tour will kickoff during the football season opener between
 Georgia Tech and Notre Dame, on September 2. Georgia Tech is a Russell
 Athletic-sponsored athletic program and is based in Atlanta, Georgia, the
 hometown of Russell's headquarters. Celebrating the heritage of football in
 the South, the tour will visit Russell Athletic-sponsored campuses on
 football game days and set up in fan zones and tailgate areas during some
 of the biggest games of the season. During the week, the vehicle will make
 stops at Russell Athletic retailers, team dealers and local high schools.
     Fans can get involved with interactive elements including a basketball
 goal, football toss and chin-up competition. Russell Athletic premium items
 will also be distributed.
     Several of the tour's stops are at Historically Black Colleges and
 Universities (HBCU). Russell Athletic sponsors all 49 HBCU schools by
 outfitting up to 500 men and women's athletic teams. Sports include
 football, basketball, tennis, bowling and track and field.
     The touring vehicle will feature new products on display inside and
 outside of the vehicle. Highlights will include Russell Athletic's latest
 innovation in fabric technology, Dri-Power(R) Fleece. Dri-Power(R) Fleece
 integrates moisture management technology with fleece to keep athletes
 drier and more comfortable. Dri-Power(R) Fleece is another way Russell
 Athletic provides top-quality products for athletes at every level and
 strengthens its reputation as the everyday performance brand.
     Additionally, the tour vehicle will incorporate the history of the
 company from the beginnings in 1902 to the introduction of fleece
 sweatshirts and woven athletic uniforms. The Russell Manufacturing Company
 was founded by Benjamin Russell in Alexander City, Ala. In the early years,
 everything from undergarments to pajamas was manufactured at the Russell
 plants. In 1938, Russell began production of its signature athletic
     The Russell Athletic Everyday Performance Tour will conclude in
 November at the Bayou Classic in New Orleans. Other stops are rivalry
 matchups in Columbia, S.C.; Dallas, TX; Starkville, MS and Fayetteville,
     Russell Athletic's focus for the year is on the longstanding history of
 the brand and its innovations over time. This year marks the 80th birthday
 of the sweatshirt. Birthday celebrations have been planned for the Cystic
 Fibrosis Foundation's 65 Roses(R) Sweatshirt Ball in Atlanta, the Women's
 Sports Foundation's Hall of Fame Inductee Breakfast in New York City and
 the birthplace of the sweatshirt, Philadelphia.
     The complete tour schedule is as follows:
     August 18-27         LLWS-Williamsport, Penn.
     September 2          GT/ND  -  Atlanta
     September 8 & 9      South Carolina/Georgia  -  Columbia, S.C.
     September 16         MSU/ Tulane  -  Starkville, Miss.
     September 21         GT/UVA  -  Atlanta
     September 27 & 28    South Carolina/Auburn  -  Columbia, S.C.
     September 30         Atlanta Football Classic (FAMU/Tenn. St.  -  Atlanta)
     October 7            Texas/Oklahoma  -  Dallas, Tx.
     October 14           Fayetteville/NC Central  -  Fayetteville, N.C.
     October 20 & 21      Clark/Morehouse  -  Atlanta
     October 27 & 28      GT/Miami  -  Atlanta
     November 22-25       Bayou Classic  -  New Orleans
     Russell Athletic serves as the flagship brand of Russell Corporation.
 Headquartered in Atlanta, Georgia, it employs 1,800 people worldwide. For
 more than 100 years, Russell Athletic has supplied America's athletes and
 teams with the latest innovations to help them perform at their best. This
 fall, Russell Athletic recognizes the 80th birthday of the sweatshirt with
 the company's biggest marketing campaign in more than a decade. The
 sweatshirt was first created by Bennie Russell, son of Russell
 Corporation's founder Benjamin Russell, in 1926 and was first used as
 warm-ups for football and track teams.
     Russell Corporation is a leading branded athletic and sporting goods
 company marketing athletic apparel, uniforms, footwear and equipment for a
 variety of sports, outdoor and fitness activities. The company's major
 brands include Russell Athletic(R), JERZEES(R), Spalding(R), Brooks(R),
 Huffy Sports(R), Bike(R), Moving Comfort(R), AAI(R) and Mossy Oak(R).
 Russell Corporation is dually headquartered in Alexander City, Alabama, and
 Atlanta, Georgia, and employs 15,000 people worldwide. The company's common
 stock is listed on the New York Stock Exchange under the symbol RML and its
 Web site address is

SOURCE Russell Athletic