ATLANTA, Aug. 22 /PRNewswire/ -- The Russell Athletic Everyday
Performance Tour will hit the road this August, showcasing Russell Athletic
history, teams' current on-field uniforms and sideline apparel through the
years. Sports fans will have the opportunity to win prizes and view changes
in sportswear, from the earliest woven uniforms to the most exciting new
products in the market.
Russell Athletic recently renewed a five-year contract with Little
League and will be in Williamsport, Pennsylvania from August 18 through 27
to display Little League history items. Russell Athletic's presence in
Williamsport for the 60th Little League World Series is the first stop on
the mobile marketing tour that will then move through college campuses and
retail stores across the Southeast.
The college tour will kickoff during the football season opener between
Georgia Tech and Notre Dame, on September 2. Georgia Tech is a Russell
Athletic-sponsored athletic program and is based in Atlanta, Georgia, the
hometown of Russell's headquarters. Celebrating the heritage of football in
the South, the tour will visit Russell Athletic-sponsored campuses on
football game days and set up in fan zones and tailgate areas during some
of the biggest games of the season. During the week, the vehicle will make
stops at Russell Athletic retailers, team dealers and local high schools.
Fans can get involved with interactive elements including a basketball
goal, football toss and chin-up competition. Russell Athletic premium items
will also be distributed.
Several of the tour's stops are at Historically Black Colleges and
Universities (HBCU). Russell Athletic sponsors all 49 HBCU schools by
outfitting up to 500 men and women's athletic teams. Sports include
football, basketball, tennis, bowling and track and field.
The touring vehicle will feature new products on display inside and
outside of the vehicle. Highlights will include Russell Athletic's latest
innovation in fabric technology, Dri-Power(R) Fleece. Dri-Power(R) Fleece
integrates moisture management technology with fleece to keep athletes
drier and more comfortable. Dri-Power(R) Fleece is another way Russell
Athletic provides top-quality products for athletes at every level and
strengthens its reputation as the everyday performance brand.
Additionally, the tour vehicle will incorporate the history of the
company from the beginnings in 1902 to the introduction of fleece
sweatshirts and woven athletic uniforms. The Russell Manufacturing Company
was founded by Benjamin Russell in Alexander City, Ala. In the early years,
everything from undergarments to pajamas was manufactured at the Russell
plants. In 1938, Russell began production of its signature athletic
The Russell Athletic Everyday Performance Tour will conclude in
November at the Bayou Classic in New Orleans. Other stops are rivalry
matchups in Columbia, S.C.; Dallas, TX; Starkville, MS and Fayetteville,
Russell Athletic's focus for the year is on the longstanding history of
the brand and its innovations over time. This year marks the 80th birthday
of the sweatshirt. Birthday celebrations have been planned for the Cystic
Fibrosis Foundation's 65 Roses(R) Sweatshirt Ball in Atlanta, the Women's
Sports Foundation's Hall of Fame Inductee Breakfast in New York City and
the birthplace of the sweatshirt, Philadelphia.
The complete tour schedule is as follows:
August 18-27 LLWS-Williamsport, Penn.
September 2 GT/ND - Atlanta
September 8 & 9 South Carolina/Georgia - Columbia, S.C.
September 16 MSU/ Tulane - Starkville, Miss.
September 21 GT/UVA - Atlanta
September 27 & 28 South Carolina/Auburn - Columbia, S.C.
September 30 Atlanta Football Classic (FAMU/Tenn. St. - Atlanta)
October 7 Texas/Oklahoma - Dallas, Tx.
October 14 Fayetteville/NC Central - Fayetteville, N.C.
October 20 & 21 Clark/Morehouse - Atlanta
October 27 & 28 GT/Miami - Atlanta
November 22-25 Bayou Classic - New Orleans
ABOUT RUSSELL ATHLETIC
Russell Athletic serves as the flagship brand of Russell Corporation.
Headquartered in Atlanta, Georgia, it employs 1,800 people worldwide. For
more than 100 years, Russell Athletic has supplied America's athletes and
teams with the latest innovations to help them perform at their best. This
fall, Russell Athletic recognizes the 80th birthday of the sweatshirt with
the company's biggest marketing campaign in more than a decade. The
sweatshirt was first created by Bennie Russell, son of Russell
Corporation's founder Benjamin Russell, in 1926 and was first used as
warm-ups for football and track teams. www.russellathletic.com
ABOUT RUSSELL CORPORATION
Russell Corporation is a leading branded athletic and sporting goods
company marketing athletic apparel, uniforms, footwear and equipment for a
variety of sports, outdoor and fitness activities. The company's major
brands include Russell Athletic(R), JERZEES(R), Spalding(R), Brooks(R),
Huffy Sports(R), Bike(R), Moving Comfort(R), AAI(R) and Mossy Oak(R).
Russell Corporation is dually headquartered in Alexander City, Alabama, and
Atlanta, Georgia, and employs 15,000 people worldwide. The company's common
stock is listed on the New York Stock Exchange under the symbol RML and its
Web site address is http://www.russellcorp.com.
SOURCE Russell Athletic