Russell Athletic Named 'Title Sponsor' of the NAIA Championship
Two-Year Commitment Gives Russell Title Sponsorship Rights for the 2008
and 2009 Games
ROME, Ga., Sept. 16 /PRNewswire/ -- Russell Athletic and the Host Committee for the National Association of Intercollegiate Athletics (NAIA) football national championship announced today an agreement that grants Russell Athletic "title sponsorship" rights for the 2008 and 2009 NAIA Championships. Russell Athletic and the National Association of Intercollegiate Athletics (NAIA) announced today an agreement that grants Russell Athletic "title sponsorship" and other exclusive rights. (Photo: http://www.newscom.com/cgi-bin/prnh/20080916/NY33319 ) The two-year agreement gives Russell exclusive sponsorship rights and brand exposure on all signage, backdrops, collateral and websites for the 2008 NAIA Championship Game on December 20, 2008, and the 2009 title game on December 19, 2009. The terms of the partnership grant Russell Athletic "Official" status across a number of different national brand exposure/advertising platforms, including: -- field signage, assuring national television exposure -- "Title Sponsorship" on all signage/collateral/websites/etc. -- Press conference backdrops used during bowl week -- CBS College Sports TV broadcast advertising Russell Athletic will be the official and exclusive outfitter of all game week volunteers and game day staff. The NAIA will provide players and coaches from participating schools with Russell Athletic apparel. "The NAIA is thrilled that the host committee was able to partner with Russell Athletic for the football national championship," said Dennis Green, manager of Championship Sports for the NAIA. "There is no doubt this will be a win-win situation for everyone involved with this event." "Russell Athletic is a perfect fit for the NAIA football championship and will be a great partner for us," said Host Committee co-chair and Shorter College Athletic Director Bill Peterson. "The Russell brand is well known for being linked to outstanding college athletics, and we are proud to welcome them on board for this championship experience." Rome attorney and Host Committee co-chair Bob Berry added, "The NAIA has never had a title sponsor for its football championship. Our mission all along has been to elevate the status of the game, and we believe Russell joining our team is an important step toward that goal." "Russell Athletic is honored to be named the first ever title sponsor of the NAIA Championship Game," said Gary Barfield, Executive Vice President of Russell. "We are proud to partner with the NAIA to bring national exposure to both organizations." ABOUT NAIA: The National Association of Intercollegiate Athletics promotes the education and development of students through intercollegiate athletic participation. The NAIA includes 50,000 student-athletes at nearly 300 institutions and offers 23 championships in 13 sports. The National Association of Intercollegiate Athletics' 2008 and 2009 National Football Championship games were awarded to Shorter College and Rome-Floyd County earlier this year. The 2008 title game will be played at Barron Stadium in Rome on Dec. 20. For more information on plans for the game, visit http://www.naianationalchampionship.com . ABOUT RUSSELL ATHLETIC Russell Athletic is a subsidiary of Fruit of the Loom, Inc., a Berkshire Hathaway Company, with principle offices and manufacturing locations in Atlanta, Georgia and Alexander City, Alabama. For more than 100 years, Russell Athletic has supplied America's high school, college, and professional athletes and teams with the innovative products and uniforms. Russell Athletic activewear and college licensed products are broadly distributed and marketed through department stores, sports specialty stores, retail chains, and college bookstores. For more information, log onto http://www.russellathletic.com .
SOURCE Russell Athletic
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