Russell Athletic Named 'Title Sponsor' of the NAIA Championship

Two-Year Commitment Gives Russell Title Sponsorship Rights for the 2008

and 2009 Games

Sep 16, 2008, 01:00 ET from Russell Athletic

    ROME, Ga., Sept. 16 /PRNewswire/ -- Russell Athletic and the Host
 Committee for the National Association of Intercollegiate Athletics (NAIA)
 football national championship announced today an agreement that grants
 Russell Athletic "title sponsorship" rights for the 2008 and 2009 NAIA
 Championships. Russell Athletic and the National Association of
 Intercollegiate Athletics (NAIA) announced today an agreement that grants
 Russell Athletic "title sponsorship" and other exclusive rights.
     (Photo: )
     The two-year agreement gives Russell exclusive sponsorship rights and
 brand exposure on all signage, backdrops, collateral and websites for the
 2008 NAIA Championship Game on December 20, 2008, and the 2009 title game
 on December 19, 2009.
     The terms of the partnership grant Russell Athletic "Official" status
 across a number of different national brand exposure/advertising platforms,
     -- field signage, assuring national television exposure
     -- "Title Sponsorship" on all signage/collateral/websites/etc.
     -- Press conference backdrops used during bowl week
     -- CBS College Sports TV broadcast advertising
     Russell Athletic will be the official and exclusive outfitter of all
 game week volunteers and game day staff. The NAIA will provide players and
 coaches from participating schools with Russell Athletic apparel.
     "The NAIA is thrilled that the host committee was able to partner with
 Russell Athletic for the football national championship," said Dennis
 Green, manager of Championship Sports for the NAIA. "There is no doubt this
 will be a win-win situation for everyone involved with this event."
     "Russell Athletic is a perfect fit for the NAIA football championship
 and will be a great partner for us," said Host Committee co-chair and
 Shorter College Athletic Director Bill Peterson. "The Russell brand is well
 known for being linked to outstanding college athletics, and we are proud
 to welcome them on board for this championship experience."
     Rome attorney and Host Committee co-chair Bob Berry added, "The NAIA
 has never had a title sponsor for its football championship. Our mission
 all along has been to elevate the status of the game, and we believe
 Russell joining our team is an important step toward that goal."
     "Russell Athletic is honored to be named the first ever title sponsor
 of the NAIA Championship Game," said Gary Barfield, Executive Vice
 President of Russell. "We are proud to partner with the NAIA to bring
 national exposure to both organizations."
     The National Association of Intercollegiate Athletics promotes the
 education and development of students through intercollegiate athletic
 participation. The NAIA includes 50,000 student-athletes at nearly 300
 institutions and offers 23 championships in 13 sports. The National
 Association of Intercollegiate Athletics' 2008 and 2009 National Football
 Championship games were awarded to Shorter College and Rome-Floyd County
 earlier this year. The 2008 title game will be played at Barron Stadium in
 Rome on Dec. 20. For more information on plans for the game, visit .
     Russell Athletic is a subsidiary of Fruit of the Loom, Inc., a
 Berkshire Hathaway Company, with principle offices and manufacturing
 locations in Atlanta, Georgia and Alexander City, Alabama. For more than
 100 years, Russell Athletic has supplied America's high school, college,
 and professional athletes and teams with the innovative products and
 uniforms. Russell Athletic activewear and college licensed products are
 broadly distributed and marketed through department stores, sports
 specialty stores, retail chains, and college bookstores. For more
 information, log onto .

SOURCE Russell Athletic