Russell Athletic's 80-Year-Old Sweatshirt Goes Glam for Cystic Fibrosis Foundation
ATLANTA, Aug. 21 /PRNewswire/ -- To commemorate the sweatshirt's 80th birthday this fall, Russell Athletic will partner with the Georgia Chapter of the Cystic Fibrosis Foundation to host the annual 65 Roses(R) Ball. (Photo: http://www.newscom.com/cgi-bin/prnh/20060821/CLM043 ) Celebrating in high style, the Russell Athletic 65 Roses(R) Sweatshirt Ball will be held Saturday, October 14, 2006, at the InterContinental Buckhead Hotel. Guests are encouraged to incorporate a favorite sweatshirt into their black tie attire for an evening of fine dining, extensive auctions and live music. The evening begins with a patron reception at 6:30 p.m., followed by dinner, dancing and live and silent auctions until midnight. "Russell Athletic is honored to have the opportunity to help raise funds for the Cystic Fibrosis Foundation. It is wonderful that in celebrating the 80th birthday of the sweatshirt, we can raise money for cystic fibrosis (CF) research," said Alex Hodges, vice president of marketing for Russell Athletic. The ball is just one part of Russell's big sweatshirt celebration. Hodges said Russell also has plans to celebrate the milestone birthday of the sweatshirt in Philadelphia, Pennsylvania, the city that made the first purchase order for the American comfort icon. "Russell Athletic has taken a unique hands-on approach to its sponsorship of the sweatshirt ball," said Micki Odom, director of special events for the Cystic Fibrosis Foundation. Russell Athletic has volunteered to donate sweatshirts to area treatment centers and employees will visit with the CF patients. "Visiting the centers is our way of not simply sponsoring the ball, but investing in its purpose -- CF patients. We're looking forward to spending time with the young people, learning about CF and leaving a piece of Russell Athletic behind," Hodges said. "This year's 65 Roses(R) Sweatshirt Ball will be a night to remember," Odom said. "A paparazzi-lined red carpet will lead guests, donned in sweatshirts and black tie apparel, into a gala celebration with dinner, dancing and auctions. Some of the more than 100 items for auction include sweatshirts personally designed and signed by various celebrities. There also will be opportunities for guests to decorate and airbrush their sweatshirts on-site, and we are hosting a contest among guests for the best sweatshirt. These are just some of the exciting ideas we're looking forward to implementing this year." The gala will honor Dr. Laurence J. Downey, president and CEO of Solvay Pharmaceuticals, for his leadership in the development of cystic fibrosis therapies. Creon(R), developed by Solvay, continues to be the most prescribed pancreatic enzyme preparation in the world and helps cystic fibrosis patients digest food and avoid malnutrition. The event is co-chaired by Cherie Fuzzell Miller of Brookhaven and Dr. Catherine E. Palmier of Duluth. The Russell Athletic 65 Roses(R) Sweatshirt Ball tables are available from $3,000 and individual tickets are available from $250 by calling the Cystic Fibrosis Foundation at (404) 325-6973. About Russell Athletic: Russell Athletic serves as the flagship brand of Russell Corporation. Headquartered in Atlanta, Georgia, it employs 1,800 people worldwide. For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best. This fall, Russell Athletic recognizes the 80th birthday of the sweatshirt with the company's biggest marketing campaign in more than a decade. The sweatshirt was first created by Bennie Russell, son of Russell Corporation's founder Benjamin Russell, in 1926 and was first used as warm-ups for football and track teams. www.russellathletic.com About Cystic Fibrosis (CF) and the Cystic Fibrosis Foundation: The 65 Roses(R) Ball is an annual event sponsored by the Cystic Fibrosis Foundation to raise funds for research and awareness of cystic fibrosis (CF). "Sixty-five roses" is the endearing term many young CF patients use to refer to their disease. CF is a genetic disease affecting more than 30,000 young people in the United States. Developments in treatments and therapies have increased the median age of persons with CF to 36.8 years; when the Cystic Fibrosis Foundation was founded in 1955, most persons with CF did not live to enter elementary school. The Cystic Fibrosis Foundation continues to be recognized as one of the "top health charities you can trust" because of the commitment to fiscal responsibility; nearly 90 cents of every dollar raised in 2005 was invested directly in research efforts. www.cff.org www.65rosesball.com
SOURCE Russell Athletic
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