Russell Simmons & GlobalGrind.com Announce the Acquisition of CelebrityTweet.com Re-launch of CelebrityTweet.com powered by 0 Calorie SoBe Lifewater

NEW YORK, Dec. 8 /PRNewswire/ -- Today, Russell Simmons & Global Grind (www.globalgrind.com) announced the acquisition of Celebrity Tweet (www.celebritytweet.com). CelebrityTweet, a social networking phenomenon, functions by collecting short online blurbs from celebrities and aggregating them on a comprehensive site devoted to "stalking your favorite celebrities," as well as media-rich detail pages devoted to each celebrity. The CelebrityTweet site, and its syndicated widgets, feeds and mobile applications are available for consumers and businesses that want to connect to the most powerful dialogue between trend-makers and their fans. Global Grind is launching its CelebrityTweet initiative as an extension to its industry-first celebrity blog initiative, in partnership with 0 Calorie SoBe Lifewater, which will be fully integrated into the Global Grind and CelebrityTweet websites. Consumers and partners will be able to segment the data-rich CelebrityTweet database to access content from individual celebrities as well as segments of interest to them, including music, culture, sports, politics and other categories.

Global Grind is the leading online destination and publisher's network that brings together "the world according to hip hop" with exclusive celebrity blogs, video, music, news, gossip and politics - the broadest content from the most authoritative sites on the web of interest to the hip hop community.

The acquisition of CelebrityTweet.com under the Global Grind banner is another step in a move toward expanding the depth of celebrity content under Global Grind's Celebrity program - the only network that directly connects celebrities to their fans. CelebrityTweet will continue to operate as a stand-alone site with a simultaneous feed to Global Grind's homepage and in select channel pages, as well as affiliated sties. The move to incorporate CelebrityTweet is set to increase traffic as more noteworthy celebrities rush to one of the world's fastest growing social networks.

"Twitter is the most dynamic way for celebrities to connect to their fans in real-time day & night. CelebrityTweet is the most authoritative destination in the space and we view it as having a natural synergy with Global Grind's strength in providing exclusive content directly from celebrities," says Global Grind Founder, Russell Simmons.

CelebrityTweet was launched in October 2008, and has already been nominated for a Webby award. The site has reached over 250,000 unique visitors and 2.5 million page views as of June 2009. A recent spike in traffic was seen in July, primarily due to celebrity responses to Michael Jackson's passing. Amongst 300 plus celebrities such as Russell Simmons, Ashton Kutcher, and Rev Run, media personality Tila Tequila and actress/activist Alyssa Milano are two of the most popular and active celebrities on the site.

"I'm excited about CelebrityTweet's future with Russell Simmons and Global Grind," says Ian Corbin, CelebrityTweet's creator, who has joined Global Grind as VP of Product development. "COO and Editor-in Chief, Datwon Thomas brings a fresh perspective to the digital space and the roadmap we have put together will position CelebrityTweet to grow beyond the authoritative celebrity Twitter application that it is, and start to become an all-encompassing celebrity resource for social media news."

On May 28, 2009, Thomas became Global Grind's Editor-in-Chief and the site's COO. Since his appointment, Thomas has been working to push forward and expand Global Grind, which includes the acquisition of CelebrityTweet. Thomas has spearheaded the redesign of Global Grind's homepage, helped redirect the aggregate system to include more original content and recently launched Global Grind's fashion shop partnership with the number one online streetwear retailer, Karmaloop.com.

Over the past year, visitors to Global Grind have increased significantly. According to comScore, an industry-leading source, the Global Grind network has increased 4.5x from a 321,000 monthly unique visitors in October '08 to over 1.4 million in October '09. Global Grind remains committed to being the leading web destination where celebrities can connect to their fans directly. The CelebrityTweet initiative represents a significant step forward toward that goal.

About Global Grind

Global Grind is a multi-platform media company that includes GlobalGrind.com, a community of over 50 lifestyle and entertainment sites, CelebrityTweet.com and a host of offline events and programs. Based on the vision of Russell Simmons and launching in 2008, GlobalGrind.com is the only Hip Hop site that's all encompassing; bringing the broadest array of content such as music, fashion, news and politics, video, celebrity gossip/entertainment, and hip hop culture, to an active 18-49 year old audience. Global Grind is The New American Mainstream; we call this the Hip Pop audience. They are today's most influential and active consumers growing from a niche segment to the center of American culture. Our special connection to celebrities provides us with the inside track to sharing their personal blogs in our unique Celebrity Blogger Network program, featuring blogs from T-Pain, Ne-Yo, Alicia Keys, Brooke Hogan, Russell Simmons, Tila Tequila and more! Our mission is to give a voice to the best content from The New American Mainstream and this is why we created the Global Grind Community of over 50 sites. The community is focused on lifestyle and entertainment verticals with an emphasis on celebrity, gossip and music. The community averages 3 million uniques, 22 million page-views and 80K opt-in subscribers. To learn more, visit www.globalgrind.com.

About SoBe Lifewater

The South Beach Beverage Company was founded in 1996 on that premise that people should have a healthier alternative to refreshment. Continuing that trend, 0 Calorie SoBe Lifewater is a nutrient enhanced water beverage containing zero calories and zero artificial sweeteners. 0 Calorie SoBe Lifewater is sweetened with PureVia, which is derived from the Stevia plant. For more information, please visit www.sobeworld.com/lifewater.php

SOURCE Global Grind



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