Ruth's Chris Steaks Claim to Prime Location in New Hong Kong

Finest Upscale Restaurant in U.S. Announces Plans for

First Restaurant Under New Regime

    METAIRIE, La., June 30 /PRNewswire/ -- Ruth's Chris Steak House, the
 United States finest upscale restaurant, announced today that it will expand
 into Hong Kong, becoming the first U.S. business to announce expansion there
 under the new Chinese regime.  The newest Ruth's Chris Steak House is
 scheduled to open October 6, 1997 in the Empire Building (68 Mody Rd.) which
 overlooks Ocean Bay in Kowloon.
     We see tremendous opportunities in Hong Kong and the entire Pacific Rim
 for U.S. businesses," stated Ruth Fertel, Founder and Chairperson of Ruth's
 Chris Steak House.  Ms. Fertel added, "Now steak lovers can travel half way
 around the world and find a great steak...and it does not matter if they begin
 in Hong Kong or New Orleans."
     Mr. William Ko, the Pacific Rim franchisee, also sees a bright future
 stating,  "We looked at the market for a long time before making a commitment
 and we believe that now is the right time to open in Hong Kong."  Mr. Ko also
 owns and operates two other Ruth's Chris Steak Houses -- one in Taipei which
 opened in 1993, the other in Taichung which opened in 1996.  All three
 restaurants offer the same menu which is served in the United States featuring
 U.S. Prime beef which is flown in fresh and hand-cut daily at the restaurants.
     Ruth's Chris, which was recently named "The Best Restaurant in the United
 States," by the Robb Report, is the largest upscale restaurant in the world.
 Established in 1965, Ruth's Chris currently operates 59 restaurants in the
 U.S., Canada, Mexico, Puerto Rico and Taiwan.

SOURCE Ruth's Chris Steak House

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