Ryan Nyquist, Nate Adams and Jason Ellis Hook Up With Nestle Butterfinger(R) to Find 'Break Out' Talent Butterfinger Dares Up-and-Comers in BMX, Skateboarding and Motocross

to Send in Videos of Their Best Action Sports Tricks



    GLENDALE, Calif., May 25 /PRNewswire/ -- Action sports rank as one of the
 fastest-growing sports categories today, with more than 50 million people
 participating last year alone.  The Nestle Butterfinger(R) "Break Out"
 Challenge gives amateurs around the country a chance to showcase their talent
 in BMX, skateboarding or Motocross.  Athletes between the ages of 15-25 are
 encouraged to send in a one-minute video of their best "Break Out" moves in
 one of the three disciplines: BMX, Skateboarding or Motocross.(1)
     The top nine finalists (three from each discipline) will receive a
 three day/two night trip to Los Angeles for the experience of a lifetime as
 they perform for BMX pro Ryan Nyquist, Motocross star Nate Adams and top
 Aussie skateboarder and television commentator Jason Ellis.  The entry
 deadline is September 13, 2004.
     Nyquist, Adams and Ellis will crown one finalist from each discipline the
 Butterfinger "Break Out" Rookie of the year and award $1,000 cash and $500
 worth of gear, along with the opportunity to have their likeness integrated
 into a future(2) PlayStation 2 version of the Tony Hawk skateboarding video
 game series.
     Entries will be judged based on the following criteria: 40% Style
 (appearance, look of bike, skateboard); 40% Personality (passion and
 excitement for action sports); and 20% Creativity (uniqueness of moves).
     "Last year, we saw some amazing tricks, and I'm challenging all the
 hardcore skaters, bikers and motocross riders across the country to submit a
 tape with their best breakout moves," said Nyquist. "It's really simple --
 just put your best moves on tape, send them in and let me and Butterfinger
 check them out.  You might just be on your way to Los Angeles."
     "Breaking out of the ordinary is a lifestyle that Butterfinger and action
 sports share," said Tricia Bowles, manager, Public Relations, Nestle
 Confections & Snacks. "We're excited to team up again with Ryan Nyquist, Nate
 Adams and Jason Ellis and provide all of the potential stars across the
 country a platform to showcase their tricks."
     Nyquist, Adams and Ellis, were on-site at the THQ World Supercross GP &
 THQ AMA Supercross Series finals on Saturday, May 1, at Sam Boyd Stadium in
 Las Vegas, to kick off the Butterfinger "Break Out" Challenge.  Skateboarders
 and BMX riders came from all over southern Nevada to be videotaped and entered
 into the Butterfinger "Break Out" Challenge, as they took on a
 specially-designed course.  More than 5,000 people watched as Ellis and Adams
 MC'd, Nyquist gave demonstrations and all three met their fans and signed
 autographs.
     Athletes can send in their VHS, Beta or DVD video entries (no longer than
 one minute in length, only the entrant can appear in video) to: Butterfinger
 "Break Out" Challenge, 6500 Wilshire Blvd, Suite 1900, Los Angeles, CA 90048,
 323-866-6000.
     Entry forms and official rules can be found at Butterfinger.com, the
 definitive location to learn about the Butterfinger "Break Out" Challenge.
 
     BUTTERFINGER(R) is the world famous, one-of-a-kind candy bar with the
 crispety-crunchety, peanut-buttery taste people love.  No other candy bar
 comes close to the intense flavor and texture of a BUTTERFINGER.  Dare to
 break out of the ordinary on Butterfinger.com.
 
     Named one of "America's Most Admired Food Companies" in Fortune magazine
 for the seventh consecutive year, Nestle USA provides quality brands and
 products that bring flavor to life every day. From nutritious meals with
 Stouffer's(R) Lean Cuisine(R), to baking traditions with Nestle(R) Toll
 House(R), to advancing life for pets with Purina(R), Nestle USA makes
 delicious, convenient, and nutritious food and beverage products that enrich
 the very experience of life itself.  That's what "Nestle. Good Food, Good
 Life" is all about.  Nestle USA, with 2003 sales of $12 billion, includes
 Nestle Brands Company, Nestle Prepared Foods Company, and Nestle Purina
 PetCare Company.  Nestle USA is part of Nestle S.A. in Vevey, Switzerland --
 the world's largest food company with sales of $65.5 billion.  For product
 news and information, visit Nestleusa.com or NestleNewsroom.com.
 
     (1)  No purchase necessary.  Video entries must be received by and contest
 ends 09/13/04.  Only the entrant can appear on video.  Open to residents of
 the 50 US states & D.C., 15-25 years of age.  Visit Butterfinger.com for
 official rules and how to enter.  Void where prohibited or restricted.
     (2)  Each of three grand prize winners will have their likeness integrated
 into the first PlayStation 2 version of the Tony Hawk skateboarding video game
 series that is released after Tony Hawk's Underground 2.
 
     For further information please contact Jordan Miller of Manning Selvage &
 Lee, +1-323-866-6035, jordan.miller@mslpr.com, for Nestle USA.
 
 

SOURCE Nestle USA

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