AGENCY'S CREATIVE WINNING STREAK CONTINUES

NEW YORK, Nov. 17 /PRNewswire/ -- Saatchi & Saatchi Wellness took home the Grand Clio Award and won one of only two Gold Clio Healthcare awards handed out on Friday, November 13th at the inaugural Clio Healthcare Awards.

The agency won the Grand Clio and Gold Clio for the highly awarded "Silence Your Rooster "campaign (http://saatchiwellness.blogspot.com/) for sanofi-aventis' sleep drug Ambien CR. The integrated television and online web-based video campaign was awarded a Gold Clio from a field of 700 total entries, where only 58 awards were given and only two in Gold. The campaign - which featured an inconsiderate rooster as a symbol that represents morning coming in the middle of the night and the feeling that many people have when they can't stay asleep - had its start as an unbranded television campaign and then evolved into a branded advertising effort and then included a vibrant online experience with a series of web-based videos, a micro-site and even a game.

"This campaign has exceeded all our expectations by demonstrating how a mature brand in a crowded and competitive category can rise above the competition. Saatchi & Saatchi Wellness developed a creative platform that made the brand fresh and relevant and helped us beat our targets. To get this kind of creative recognition on top of exceeding our goals is even better than a good night's sleep," said Jean-Luc Pilon, Sr. Director, Ambien CR Marketing, sanofi-aventis.

Helayane Spivak, Chief Creative Officer of Saatchi & Saatchi Wellness said, "Taking home top honors at Clio is a huge honor for the agency and our client at sanofi-aventis. Both awards validate the fact that great, engaging and entertaining work can be done in the DTC healthcare category. "

The win follows a treasure trove of awards earned by the agency this year across a variety of work and disciplines. Last week, the agency was awarded "Best Online Advertising Campaign" for Transitions Optical contact lens at the MM&M Awards. Earlier this year, the agency was named the winner of both the Most Creative Agency award and the Best Consumer Advertising Campaign award at Med Ad News 20th Annual Manny Awards.

"Saatchi & Saatchi Wellness has had great success in challenging the conventional ideas of what makes great advertising in the DTC space and extend it to all disciplines," said Ned Russell, EVP/Director of Client Services. "This award acknowledges our work in this challenging category which has totally reshaped our agency and helped us attract tremendous talent across all disciplines."

About Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness began a transformation in 2007 from an agency focused solely on healthcare advertising into a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nexium, Ambien CR, Plavix, Durex, Frontline and Transitions, among others. The agency provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of the Saatchi & Saatchi Healthcare Communications Group, part of the Publicis Healthcare Communications Group. For more information visit the agency's website at www.saatchiwellness.com, or its blog at www.saatchiwellness.blogspot.com.

SOURCE Saatchi & Saatchi Wellness

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