Saavn, The World's Largest Digital Distributor of Bollywood Entertainment, Names Rishi Malhotra President & COO
Former HBO Executive to Oversee Fastest Growing Bollywood Media and Marketing Company
Saavn is the exclusive rights holder for more than 70% of new Bollywood movie and music releases. Saavn packages movies, music and television shows for digital platforms including cable VOD, Internet and mobile. Saavn's partners include iTunes, Time Warner Cable, Cablevision, Amazon, NetFlix, YouTube, Verizon Wireless, Verizon V CAST, among others.
Malhotra brings more than 10 years of experience in digital media and
entertainment to the position. Before joining Saavn, he was vice president of
multi-platform program marketing at HBO where he developed multi-platform
strategies and VOD programming for shows like Big Love, The Wire, Def Comedy
Jam and many of the sports franchises. He was also responsible for overseeing
product management and marketing for HBO On Demand, Cinemax On Demand and iTV
initiatives. Prior to his years at HBO, Malhotra held positions with
"Rishi's passion for global entertainment-from the genre's films and music
to the development of new projects, combined with his unrivalled knowledge of
digital media makes him a perfect fit for the company," said
"While Slumdog Millionaire has been a tipping point for Indian entertainment worldwide, bringing this programming to larger audiences on multiple platforms is a true global opportunity," said Malhotra. "I'm honored to join such a talented team at this very exciting time in the industry. We're working closely with our partners to grow digital distribution plans and are involved with a number of new programming projects. We continue to see amazing collaboration with some of the best entertainment brands in the business."
Malhotra will be based in Saavn's
Saavn brings the best of Bollywood and Indian entertainment to the world.
As the largest digital distributor in Bollywood, Saavn owns the digital rights
to hundreds of movies, more than 250,000 music tracks, 20,000 music videos,
and 10,000 ringtones. Saavn programs, packages and distributes its exclusive
catalog and new Bollywood releases to more than 75 global media companies
including Time Warner Cable, Cablevision, NetFlix, Verizon Wireless and
Apple's iTunes. Saavn is a joint venture of MEDIA and Hungama Mobile, and
the company has offices in
MEDIA is a privately held digital media firm that owns and operates a
portfolio of businesses in partnership with major media companies across
different verticals. MEDIA's properties include: Saavn.com, the largest
content distributor of Bollywood entertainment in the world; Sportsvite, a
leading online community for recreational athletes; Speakaboos, a publisher of
educational and entertaining digital storybooks for children; and SnakBlox, a
distribution platform for advertising-supported games online. The company is
About Hungama Mobile:
Hungama Mobile, a division of Virtual Marketing India Pvt Ltd (VMIL) was launched in 2001 and in this short span of time is now the largest aggregator, developer and publisher of Bollywood and South Asian mobile and digital entertainment content in the world. Through the company's relationships with leading carriers and direct access to established Media & Entertainment companies, Hungama Mobile is able to secure top entertainment properties and extend brand value through personalization of content, games, SMS campaigns and various different promotions spanning the entire gamut.
Hungama Mobile runs a comprehensive network across 50+ carriers in over 30
countries and is the worldwide exclusive rights holders to over 70% of all
Bollywood content for mobile and online publishing. Headquartered in
Diana Nasello Saavn, LLC 646-660-9407 firstname.lastname@example.org
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