Sabre Travel Network Introduces Customer Relationship Tool for Travel Agents

Sabre Relationship Insight, Newest Offering in Sabre Magnify Suite, Provides

Reporting Tool That Enhances Customer Relationships and Offers Same-Day

Reporting Capabilities

Jul 21, 2003, 01:00 ET from Sabre Travel Network

    SOUTHLAKE, Texas, July 21 /PRNewswire/ -- Sabre Travel Network today
 introduced Sabre Relationship Insight, a new solution that enables travel
 agents to enhance customer service and analyze data the same day bookings are
 created in the Sabre global distribution system (GDS).  The online reporting
 capability allows participating agencies to query future (pre-trip) air, car
 and hotel booking data, as well as locate customers enroute in their travel.
 In addition, historical travel activity at both aggregate and individual
 traveler levels can be analyzed to identify trends and potential sales
 opportunities.  Relationship Insight is the latest addition to the unique
 Sabre Magnify suite of revenue and relationship management tools.
     Security awareness related to traveling employees is a priority these days
 for many corporate agencies and the corporations they serve.  Relationship
 Insight provides reports that enable agencies to serve their customers through
 visibility to travelers' itineraries when appropriate.  The product's reports
 also help agencies quickly and efficiently monitor pre-trip air, car and hotel
 booking data relative to preferred supplier agreements.  Agencies can also
 create travel activity reports for individual customers.  The reports can be
 accessed any time and from any location with Internet access through the
 Agency eServices Web site.
     "It's great to see Sabre Travel Network supporting agencies with new tools
 to manage our business and customer relationships," said Randal Limbacher,
 president of Canyon Creek Travel/American Express.  "Relationship Insight
 provides near real-time reporting that allows us to easily monitor our
 customers' arrivals and departures based on the most current and accurate
 booking data.  This is particularly important so we can track our customers
 whereabouts at any given time."
     "The Sabre Magnify Suite has changed the competitive landscape for agents
 by giving them access to valuable information never available before in a
 GDS," said John Stow, president of Sabre Travel Network.  "Relationship
 Insight, the newest tool in the kit, enables them to take advantage of the
 customer relationship management and revenue potential in customer travel data
 reports.  These yield management and customer relationship tools give agencies
 an entire control panel of gauges to monitor their performance and maximize
 revenue in a rapidly evolving environment."
     Relationship Insight is now available to Sabre Connected agencies in North
 America and Latin America and is currently offered in English, Portuguese and
 Spanish.  The product will be offered across Europe later this year with
 additional languages, including French, German, Italian and Swedish.
     Another component of the Magnify suite is Relationship Index, a tool that
 provides a complete snapshot of customer information in one single display.
 Using Relationship Index, travel agents can streamline their workflow and
 better assist customers with faster access to critical information.  A clearer
 picture of future travel needs enables agents to provide higher levels of
 customer service to their travelers.
     The Sabre Magnify suite includes:
     Relationship Management
     --  Relationship Index which provides a complete snapshot of customer
         information in one system display and recent enhancements to move
         profile information into the PNR and provide 12-24-hour formats.
     --  Relationship Insight which provides online interactive reports for
         enhancing customer service and identifying opportunities for
         additional sales based on detailed historical and current travel data.
     Revenue Management
     --  Revenue Messenger which provides agents with point-of-sale messaging
         alerting them to bookings that will maximize over-ride agreements and
         bonus commissions.
     --  Revenue Insight which supplies market trending and analysis reports to
         compare agency performance to that of competitors.
     --  Revenue Advantage which provides revenue opportunities through
         automated service fee management.
     About Sabre Travel Network
     Sabre Travel Network, a Sabre Holdings company, provides access to the
 world's leading global distribution system (GDS) and products and services
 enabling agents at more than 56,000 agency locations worldwide to be travel
 experts.  About 35 percent of the world's travel is booked through the Sabre
 GDS.  Originally developed in 1960, it was the first system to connect the
 buyers and sellers of travel.  Today the system includes more than
 400 airlines, approximately 60,000 hotels, 53 car rental companies, nine
 cruise lines, 36 railroads and 232 tour operators.
     Sabre Holdings Corporation (NYSE:   TSG) is a world leader in travel
 commerce, retailing travel products and providing distribution and technology
 solutions for the travel industry.  More information about Sabre Holdings is
 available at
     Sabre, Sabre Connected, Sabre Magnify, Revenue Messenger, Revenue Insight,
 Revenue Advantage, Relationship Index and Relationship Insight are trademarks
 of Sabre, Inc. or an affiliate of Sabre, Inc.

SOURCE Sabre Travel Network