Sabre Travel Network Launches Web Services Capabilities for Agents New Offering Provides Standard, Industry-Accepted, Easy-to-Use Technology To

Access Sabre Global Distribution System Products and Capabilities



    SOUTHLAKE, Texas, July 28 /PRNewswire-FirstCall/ -- Sabre Travel Network,
 a Sabre Holdings (NYSE:   TSG) company, today announced the roll out of its
 Sabre Web Services offering.  This new offering provides travel agents easier,
 faster and more flexible access to the Sabre global distribution system (GDS)
 using industry-accepted OpenTravel(TM) Alliance (OTA) standards.  It enables
 agencies to reduce development time for new and enhanced offerings, thereby
 cutting costs, speeding time to market for new sources of revenue, improving
 customer loyalty and assuring competitive advantage.
     In the past, customers gained access to the Sabre GDS and those of other
 travel providers in a variety of ways using multiple languages and forms of
 connectivity.  Now Sabre Web Services (making use of leading-edge XML and SOAP
 technologies) streamlines that process, offering developers a single
 standards-based access to the GDS.  This eliminates the need for agents and
 Web developers to understand proprietary codes and programming languages to
 connect their systems to the disparate data sources needed to create bookable
 Web-based travel offerings.
     "We were able to link our dynamic packaging engine to the Sabre Web
 Services platform with ease," said Rakesh Mishra, president of HyperTech
 Solutions, a Sabre Travel Network customer which provides dynamic packaging
 and remote connectivity technology to the travel industry.  "Sabre Web
 Services' features are fantastic, and the rapid development cycle brought our
 revised product to market 30 percent faster, while allowing us to price our
 products even more competitively.  It's been 'win-win-win' -- for Sabre Travel
 Network, for HyperTech and for our tour operator customers!"  HyperTech
 develops Internet booking engines and Web-based solutions for tour operators
 and air consolidators.
     "When machines talk to each other using Internet technology and full-
 featured Web services capabilities, agencies can drastically cut time to
 market for new Web-based booking and search tools," said John Stow, president
 of Sabre Travel Network.  "Sabre Web Services drives efficiencies by better
 integrating all of a customer's systems and software tools, reducing costs and
 time spent in hiring developers or training their agents to troubleshoot
 complex technologies."
     An agency planning to build a Web site with travel booking capabilities
 can easily access the Sabre GDS via Sabre Web Services and select specific
 services to meet their individual business needs.  For example, one agency may
 use geographic displays of available hotels, while another may opt for a more
 streamlined text view of available hotels.  By selecting Sabre Web Services,
 rather than off-the-shelf booking tools, agencies gain maximum control over
 the creation of their customer-facing booking tools.
     Sabre Web Services takes advantage of parent company Sabre Holdings'
 thrust to offer a services-oriented technology architecture to serve its Sabre
 Holdings companies and clients alike.  This new architecture and its
 accompanying technology infrastructure will enable Sabre Web Services to
 become the single access point for Sabre Holdings customers and the primary
 mechanism for accessing and distributing Sabre Holdings products and services.
 The result will be more efficient and cost-effective systems and products.
     "Other companies talk about Web services," Stow continued, "but we are the
 first to offer a comprehensive, OTA-based, fully developed suite of tools
 ready to begin generating return on investment for agents today.  The most
 important thing we can do for our customers is to provide them with a single,
 standards-based way to access our system, and Sabre Web Services does just
 that.  Web services is truly the way forward for Sabre Travel Network and our
 agency customers."
     The 22 services available in the first release of the product encompass
 the full functionality needed to shop and book air, car and hotel
 accommodations and to create and manage Passenger Name Records (PNRs) for
 travelers.
     Sabre Web Services is currently available to Sabre Connected agencies in
 North America and Latin America.  The offering is available for a license fee
 and fees on a pay-per-use basis.  It will be rolled out to EMEA customers in
 Quarter 1, 2004.  Additional Web services offerings will be introduced through
 other Sabre Holdings companies over the next few months.
 
     About Sabre Travel Network
     Sabre Travel Network, a Sabre Holdings company, provides access to the
 world's leading global distribution system (GDS) and products and services
 enabling agents at more than 56,000 locations worldwide to be travel experts.
 About 35 percent of the world's travel is booked through the Sabre GDS.
 Originally developed in 1960, it was the first system to connect the buyers
 and sellers of travel.  Today the system includes more than 400 airlines,
 approximately 60,000 hotels, 53 car rental companies, nine cruise lines, 36
 railroads and 232 tour operators.
     Sabre Holdings Corporation (NYSE:   TSG) is a world leader in travel
 commerce, retailing travel products and providing distribution and technology
 solutions for the travel industry.  More information about Sabre Holdings is
 available at http://www.sabre-holdings.com/ .
 
     Sabre and Sabre Web Services are trademarks of Sabre, Inc. or an affiliate
 of Sabre, Inc.
 
 

SOURCE Sabre Travel Network

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