Sabre Travel Network Unveils New Agent Booking Portal

May 03, 2004, 01:00 ET from Sabre Travel Network

    SOUTHLAKE, Texas, May 3 /PRNewswire/ -- Sabre Travel Network, a Sabre
 Holdings business, announced today the launch of a new Web-based agent booking
 portal that integrates all travel-related information, including the Sabre
 global distribution system (GDS), into an agent's desktop.
     MySabre is designed to streamline the booking process; better integrate
 relevant content within an agent's workflow; boost sales skills by offering
 graphical merchandising opportunities at the point of sale; and allow agents
 to customize their desktop.
     MySabre is based on patented Sabre Holdings technology.  This intelligent
 capability delivers relevant content, and generates additional revenue and new
 merchant sales opportunities through interactive offers for the agency.
     "With its speed, reliability, ease-of-use and intelligent integration
 features, MySabre surpasses all other agency desktop solutions in the
 marketplace," said John Stow, president of Sabre Travel Network. "It
 integrates the familiar GDS, including Web fares, with other great booking
 content, like Agent59 and Sabre Vacations, in one single access point."
     Key features in MySabre include:
      -- Access to the Sabre system and its Web fares
      -- Bookable content such as Agent59 Last-Minute Deals, Sabre Exclusives,
          Sabre Vacations, Sabre Virtually There, Today's Low Fares and Web
          Fares by FareChase
      -- Helpful information, such as Agency eServices, travel alert messages,
          currency converter, destination details, Format Finder online help
          system, graphical Sabre PromoSpots, maps and weather
      -- Localized Yahoo! content available in multiple languages
     MySabre is provided at no charge to all Sabre Connected travel agents.  It
 is currently available in most markets with complete global distribution
 anticipated by Summer 2004.
     About Sabre Travel Network
     Sabre Travel Network, a Sabre Holdings company, provides access to the
 world's leading global distribution system (GDS) enabling agents at more than
 53,000 agency locations worldwide to be travel experts.  The Sabre GDS, the
 first system to connect the buyers and sellers of travel, today includes more
 than 400 airlines, approximately 60,000 hotels, 41 car rental companies, nine
 cruise lines, 35 railroads and 220 tour operators.  Key brands of Sabre Travel
 Network include GetThere, the leading Web-based corporate travel reservation
 technology, and Jurni Network, the unique leisure travel agency consortium
 that enables members to sell more products from preferred travel suppliers
 using sophisticated market intelligence.
     Sabre Holdings Corporation (NYSE:   TSG) is a world leader in travel
 commerce, retailing travel products and providing distribution and technology
 solutions for the travel industry.  More information about Sabre Holdings is
 available at
     MySabre, Sabre Travel Network, GetThere, Jurni Network and Sabre Connected
 are trademarks and/or service marks of an affiliate of Sabre Holdings
 Corporation. All other trademarks, service marks, and trade names are the
 property of their respective owners.

SOURCE Sabre Travel Network