ENGLEWOOD, Fla., Dec. 23 /PRNewswire/ -- The acclaimed Safety Warning
System(R) will make its first serious inroads into Europe and Scandinavia with
the formation of a new corporation, Traffic Safety Technologies, L.C., that
will market the technology in more than a dozen countries.
Traffic Safety Technologies is a joint venture that brings together the
organization that has overseen development of the microwave-based warning
system in the United States, the Florida-based Safety Warning System, L.C.,
and European interests with many years of experience in traffic technologies.
Among the countries on which Traffic Safety Technologies will concentrate are
Austria, Belgium, Denmark, Finland, France, Germany, Great Britain, Greece,
Italy, Luxembourg, Monaco, The Netherlands, Portugal, Spain, Sweden and
The Safety Warning System(R) is a microwave-based technology that allows
drivers to receive messages warning of road hazards ahead and advising of
special traffic conditions. Safety Warning transmitters are able to generate
over 60 messages in SWS receivers, providing drivers with advance warning of
emergency vehicles, traffic tie-ups (including how long of a delay to expect),
trains approaching crossings, utility crews working along the road and much
more. The messages will be altered somewhat to make them more appropriate to
the unique types of hazards and conditions encountered on European roads.
Traffic Safety Technologies' Tom de Wilde also expects that messages will
be grouped differently. Where the U.S. system separates messages into five
categories (highway construction/maintenance, highway hazards, weather
hazards, traveler information and fast/slow-moving vehicles), the European
version will group different sorts of messages in five priority levels
depending on their urgency.
Safety Warning transmitters operate on one of the frequencies used by
police traffic radar -- in fact, radar detectors provide rudimentary SWS
warnings -- so one hurdle for Traffic Safety Technologies will be to attempt
to change the law, or gain special dispensations for the technology, in
countries that prevent drivers from using radar receivers even for safety
purposes. In the meantime, TST will initially concentrate its efforts on
countries with no legal barriers -- Great Britain, Germany and The
TST, with its corporate headquarters in Clearwater, Florida, will work
closely with government agencies both in introducing the transmitters and also
in helping develop the messages that will be used.
"We expect a very good level of acceptance on the part of government
officials and the public," says de Wilde. "Road safety is a very big issue
now in almost every European country. We feel the Safety Warning System(R) is
a great product and the potential is tremendous."
Janice Lee, president of Safety Warning System, L.C., adds, "We are very
excited about bringing this revolutionary technology across the Atlantic.
With our ongoing efforts in New Zealand and the countries of the former Soviet
Union, the Safety Warning System(R) is truly going global."
Licensees of the Safety Warning System(R) include BEL-Tronics, L.L.C.;
Escort, Inc.; MPH Industries, Inc.; Santeca Electronics, Inc.; SK Global
America, Inc.; Star Dreams Corporation; Uniden America Corporation; Whistler
Corporation; and Yupiteru Industries Co., Ltd.
SOURCE Safety Warning System