Parents now armed with information to intervene if children's online safety or reputation is in question

DENVER, May 12 /PRNewswire/ -- Today SafetyWeb launched an internet safety subscription service, SafetyWeb.com (www.safetyweb.com) that will transform how parents protect their children online by monitoring the Web for red flags in their kids' and teens' online activity.  SafetyWeb makes online safety simple for parents by scouring the Web for publicly available information about what their kids are doing and saying online.  

SafetyWeb also helps parents deal with cyber bullying by providing tools to respond when the service finds potential threats occurring online against their child.  Parents have around the clock access to reports and immediate alerts when inappropriate behavior is detected, giving families an opportunity to intervene and protect their children.

According to a Pew Internet & American Life report:

• While 75% of parents report they know "a lot" about how their kids spend time online,  33% of teens say that their parents know little or nothing about what they actually do online.
• 93% of teens ages 12-17 go online
• 73% of wired American teens now use social networking websites
• 86% of teen social network users post comments to a friend's page or wall, and 83% have added comments to a friend's picture.

SafetyWeb makes safeguarding kids' and teens' online activity easy for any parent, regardless of their web-savvy by:

• Keeping children safer online by scouring the web for risky activity, including making parents aware of the videos and photos their kids are sharing publicly, cyber-bullying, potential internet addiction and more.
• Keeping parents alert, by notifying them when their kids loosen their privacy settings on social networks and when their kids make positive choices about their privacy online.
• Empowering parents to guard their children's reputation by flagging postings of questionable content that could harm their kids' future by ending up in front of college admissions and potential employers.

"What we do and say online leaves a permanent record, and because social networks spread information like wildfire, we've designed a service to enable parents to be informed and intervene quickly if their kids are engaged in questionable behavior," said Michael Clark, co-founder of SafetyWeb. "As parents ourselves, we wanted a simple comprehensive tool to make parenting continue even in the digital world."

Today's college applicants can ruin their chances of getting into college because of their conflicting negative online activity.  A simple online search can turn up things that teens should not be sharing with the world.

"SafetyWeb is designed to protect your child's future by catching negative activity quickly and helping parents navigate in the digital century," said Geoffrey Arone, co-founder of SafetyWeb.  "Our service will help parents and children better manage the image they project to the world online."  

Clark and Arone, seasoned tech entrepreneurs and parents, founded SafetyWeb to give parents the power to know what risks their children face online and the tools to respond fast and effectively. Clark was formerly one of the senior executives behind Photobucket, which sold to MySpace (a NewsCorp NWS Company) for $300 million.  He is one of a handful of entrepreneurial engineers in the world with experience scaling a company to more than 100 million users.  Arone and MC Hammer co-founded DanceJam (a social video site geared towards teens), which was acquired by Grind Networks in late 2009.  Arone also co-founded Flock, which develops a social web browser that has been downloaded over 10 million times.  

SafetyWeb is being advised by Hemanshu Nigam, founder of SSP Blue.  Nigam brings more than 20 years of experience in private industry, government, and law enforcement. In addition to advising The White House and the United Nations regarding online safety, he has held leadership positions at News Corporation, Microsoft Corporation (MSFT), and the U.S. Department of Justice, where he is collectively responsible for millions of dollars in landmark judgments against online criminals and for removing thousands of predators from the Internet.

About SafetyWeb, Inc.

SafetyWeb is the leading service simplifying online safety by helping parents guard their children's online safety, identity and reputation.  The service monitors the web to deliver reports and immediate alerts on irregularities and dangers associated with kids' and teens' online activity. Because SafetyWeb acts as an online guardian angel, they arm parents with information to determine acceptable and healthy online behavior. The company was founded in 2009 by Michael Clark and Geoffrey Arone, who have worked on web sites that combined, serviced over 200 million register users. For more information on online safety made simple, visit: www.SafetyWeb.com.  

SOURCE SafetyWeb, Inc.

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