Saga Communications Bolsters Its Mobile Presence with Marketron Mobile
Using Marketron Mobile Grows Saga's Mobile Club Members by 60 percent In One Month
HAILEY, Idaho, July 17, 2012 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today releases compelling results from a recent national mobile campaign that Marketron powered for Saga Communications. A long-time Marketron customer, Saga worked with Marketron Mobile for its "Saga Collective Texting Contest" this spring, and the collaboration successfully engaged Saga's listeners and drove high participation—over 178,000 new members were added to the Saga text club.
"Saga Communications used this texting program to create contest differentiation from our competition among the 30 participating stations – we were looking for something bigger and more interesting than another "9th caller" phone promotion," said Steve Goldstein , Executive Vice President of Saga Communications. "The stats show we achieved our goals with substantial increases in our database and participation levels that exceed anything we had done in the past. Concentration of force works."
Saga worked with Marketron Mobile in its "Saga Collective Texting Contest Spring 2012," which gave listeners a chance to win $1,000 twice daily on weekdays from April 2 to May 5, 2012 and included 31 participating stations nationally. At the completion of the campaign, the overall text club gained 178,000 new members – an overall growth of 60 percent. In addition, over 3.3 million texts were received during the contest which included nearly one million total "episode unique" entries. Throughout the campaign, some markets saw as much as 82 percent total growth in their membership clubs.
"Marketron Mobile delivers the highest quality mobile marketing and advertising solutions whether through text, mobile website or mobile apps to drive results for media organizations," said Martin Kristiseter, Vice President of Mobile Solutions at Marketron. "We aim to continue to innovate and provide advanced technology to our mobile clients to drive effective campaigns. This campaign with Saga Communications is a great example of how our capabilities can be leveraged to produce high listener engagement and attract accretive advertising spend to the radio and mobile industries."
The Marketron Mobile technology is one of Marketron Mediascape's services - solutions that provide advanced and digital tools to help media organizations operate more efficiently. The mobile service enables media companies and advertisers to deliver highly targeted and interactive campaigns directly to their audiences. The service creates a one-to-one relationship between broadcasters and their audiences, enabling stations to engage and re-market to consumers anytime, anywhere.
Prior to using Marketron Mobile's solutions, Saga Radio had traditionally executed contests via phone dial-in by the listener. This method did not allow true insight of listener participation levels and the ability to capture listener information.
Marketron is the leading provider of business software solutions and services for the media industry. The Marketron Mediascape Platform, Traffic and Suite of Services drive innovation to create new growth opportunities that produce the maximum value for our clients and facilitate their evolution into digital. Relied on by more than 7,000 media organizations, Marketron solutions are the most widely-used media solutions in the world, managing an estimated $15 billion dollars of annual advertising revenue.
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