"After experiencing 50 percent growth in the last 2 years, it was high time that our branding and web presence represented the current state of our Company and the results-generating work that we continue to produce," said Mark Schmukler, Co-Founder, Managing Partner and Brand Strategist at Sagefrog. "From conceptualization to execution, the new brand identity and website has been a true labor of love involving each and every member of the Sagefrog team."
The Company's objectives of the rebrand and website redesign expanded beyond aesthetic enhancements to include an examination of its client services and creative development processes. To gain a client-side perspective from start to finish, the Company launched the "Sagefrog-as-a-Client" program, in which teams were tasked to complete the projects and interact with the Company's owners as they would with actual clients. This experiment challenged the Company to not only meet the same stringent benchmarks, time constraints and high expectations as they would regularly, but to also revolutionize their processes and tighten communications from the inside out.
"It's an ironic, but not uncommon issue that creative agencies spend so much time and care on client work, that their own brand and identity may fall by the wayside," continued Schmukler. "This exercise not only ensured that the team remained as efficient and quality-driven as possible, but that we also took time to step into our clients' shoes and further refine our processes by going through all touchpoints ourselves. It was truly a successful experiment."
Sagefrog's new website will be updated on a regular basis and visitors are encouraged to explore the site and sign up for direct emails from the Company at www.sagefrog.com.
About Sagefrog Marketing Group
Based in Doylestown, PA and Princeton, NJ, Sagefrog Marketing Group is a full-service B2B marketing agency with specialties in healthcare and technology. Founded by Mark Schmukler and Suzanne Morris in 2002, Sagefrog's mission is to accelerate client success through integrated marketing including branding, digital, public relations, social media and traditional services. Visit Sagefrog.com.
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SOURCE Sagefrog Marketing Group