Sagicor Life Announces First U.S. Sponsorship - USF Bulls

    TAMPA, Fla., July 15 /PRNewswire/ -- Sagicor Life Insurance Company
 today announced its sponsorship of University of South Florida Athletics,
 specifically USF Football. The sponsorship is the first in the U.S. for
 Sagicor, which entered the U.S. life insurance market in 2005 with a $58M
 acquisition of American Founders Life.
 
     The partnership, which was negotiated by the USF-ISP Sports Network, is
 a multi-year agreement from 2008-2011 involving naming rights and a variety
 of online, media and on-premise promotional and hospitality components.
 
     "A partnership with USF is exciting for us in many ways," said Ken
 Marshall, president and CEO of Sagicor Life. The Sagicor Group sponsorship
 strategy focuses on sports and education and the University of South
 Florida encapsulates both perfectly. College football is truly an American
 sport and way of life and we are proud to be associated with it."
 
     "It's a pleasure to welcome Sagicor Life Insurance to the USF family,"
 said Doug Woolard, Director of USF Athletics. Our corporate partners play a
 vital role in supporting our student athletes, as well as our mission to
 compete at the national level in each sport. We appreciate Sagicor's
 support and we look forward to assisting them in growing their U.S.
 business through their association with the Bulls."
 
     As part of the sponsorship, Sagicor will also encourage fan
 participation via an online promotion using the USF Bulls Web site
 (www.gousfbulls.com) called "Luv-A-Bulls". Fans will be invited to submit
 photos of their children dressed in Bulls branded apparel. Winning photos
 will appear on the video board during the home games at Raymond James
 Stadium.
 
     "Sagicor's corporate advertising and messages celebrate and feature
 photographs of children. In most of the countries in which we operate,
 these children are sons and daughters of our employees. We want to create
 an exceptional and personal experience for the USF fans out there by
 getting more people involved," added George Estock, Divisional General
 Manager for Sagicor's Eastern Division.
 
     Sagicor established U.S. headquarters in the Tampa Bay area in November
 2007, both to house key corporate functions and service the company's
 Eastern Division. Less than 18 months after launching its growth strategy,
 AM Best Rating Company upgraded Sagicor's financial strength rating to "A-"
 (Excellent) with a "stable" outlook for future performance.
 
     About Sagicor Life Insurance Company:
 
     Sagicor Life Insurance Company is a full-service life insurance company
 offering a wide range of competitive products consisting of term and whole
 life, indexed life and annuities and critical illness products. Licensed in
 44 states and the District of Columbia, Sagicor Life is a wholly-owned
 subsidiary of Sagicor Financial Corporation, one of the oldest insurance
 groups in the Americas, with operations in 22 countries including the
 United States, Latin America and the Caribbean.
 
     Sagicor Life products are marketed though a multi-tiered distribution
 system. Administering more than $2.2 billion of in-force insurance business
 and managing approximately $475 million in assets, Sagicor Life is
 committed to offering our customers world-class service with integrity and
 value. For more information visit www.sagicorlifeusa.com
 
     About Sagicor Financial Corporation:
 
     Established in 1840, Sagicor Financial Corporation's (Sagicor)
 insurance operations are dominant in most of the countries in which it
 operates. Based on its strong core earnings, profitability and more than
 adequate levels of risk-based capital, Sagicor's Caribbean operations have
 been consistently rated "A" Excellent by AM Best.
 
     Listed on the London, Barbados and Trinidad Stock Exchanges, Sagicor's
 balance sheet continues to exemplify prudence and the capacity to support
 future expansion programs. Sagicor will continue to seek out growth
 opportunities through acquisitions and strategic partnerships to expand
 geographically. For more information visit www.sagicor.com
 
 
MEDIA CONTACT: Name: Anabel S. Thomas Company: Sagicor Life Insurance Company Phone: +1-813-287-1602 ext. 6207 Fax: +1-813-287-7420 Email: anabel_thomas@sagicor.com

SOURCE Sagicor Life Insurance Company

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