Salem Communications' 94.9 KLTY-FM Sets Ratings Record

Dallas-based 94.9 KLTY-FM posts strongest ratings period in its 16 Year

history as a Contemporary Christian Music Station

Oct 23, 2002, 01:00 ET from Salem Communications

    DALLAS, Oct. 23 /PRNewswire-FirstCall/ --
 Salem Communications (Nasdaq:   SALM), the leading radio broadcaster focused on
 religious and family themes programming, announced today that its Dallas-based
 station, 94.9 KLTY-FM, recently posted the strongest ratings period in its 16
 year history as a Contemporary Christian Music (CCM) station, across key
 demographics and dayparts for the Summer 2002 period.  94.9 KLTY-FM also
 continues its run as the #1 ranked CCM station in the country.
     94.9 KLTY-FM ranked #3 in Adults 25-54 (4.7 share) and #2 in Women 25-54
 (6.7 share) out of the entire Dallas market, which includes forty-one radio
 stations.  It also posted significant increases in time spent listening to
 9 hours and 45 minutes for both core demographics.  The station additionally
 experienced strong momentum for its morning drive program, featuring host
 Frank Reed.
     "The Summer 2002 ratings success for 94.9 KLTY-FM is a landmark
 achievement for the station and Christian radio as a whole, illustrating its
 broad appeal while stretching the genre to new levels.  Never before has a CCM
 station posted such strong results in any ratings period," said John Peroyea,
 General Manager of 94.9 KLTY-FM.  "Contemporary Christian Music continues to
 be one of the best selling music genres in the country, in large part due to
 the roll-out of Salem's Fish stations."
     "With many of our CCM stations in a development stage, Salem is
 well-positioned to continue its ratings successes.  94.9 KLTY-FM has long been
 a pioneer in Christian radio and with this kind of ratings growth, we expect
 the station to continue posting strong results," said Joe D. Davis, Executive
 Vice President, Salem Communications.  "As Salem works to build out its Fish
 branded stations, we look to 94.9 KLTY as a blue print of success.  John
 Peroyea and his team have done an excellent job of responding to listeners
 needs and creating value for our advertisers."
     Salem Communications, headquartered in Camarillo, California, is the
 leading radio broadcaster focused on religious and family themes programming.
 Upon the completion of all announced transactions, the company will own and
 operate 84 radio stations, including 54 stations in the top 25 markets. In
 addition to its radio properties, Salem owns the Salem Radio Network, which
 syndicates talk, news and music programming to over 1,600 affiliated radio
 stations throughout the United States; Salem Radio Representatives, a national
 sales force; and, leading Internet providers of
 Christian focused content; and CCM Communications, a leading publisher of
 contemporary Christian music trade and consumer publications.
     Statements used in this press release that relate to future performance
 are forward-looking statements as defined under the Private Securities
 Litigation Reform Act of 1995. Actual results may differ materially from those
 anticipated as a result of certain risks and uncertainties, including but not
 limited to the performance of Salem owned and/or operated Contemporary
 Christian Music stations. Salem undertakes no obligation to update or revise
 any forward-looking statements to reflect new information, changed
 circumstances or unanticipated events.
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SOURCE Salem Communications