DALLAS, Oct. 23 /PRNewswire-FirstCall/ --
Salem Communications (Nasdaq: SALM), the leading radio broadcaster focused on
religious and family themes programming, announced today that its Dallas-based
station, 94.9 KLTY-FM, recently posted the strongest ratings period in its 16
year history as a Contemporary Christian Music (CCM) station, across key
demographics and dayparts for the Summer 2002 period. 94.9 KLTY-FM also
continues its run as the #1 ranked CCM station in the country.
94.9 KLTY-FM ranked #3 in Adults 25-54 (4.7 share) and #2 in Women 25-54
(6.7 share) out of the entire Dallas market, which includes forty-one radio
stations. It also posted significant increases in time spent listening to
9 hours and 45 minutes for both core demographics. The station additionally
experienced strong momentum for its morning drive program, featuring host
"The Summer 2002 ratings success for 94.9 KLTY-FM is a landmark
achievement for the station and Christian radio as a whole, illustrating its
broad appeal while stretching the genre to new levels. Never before has a CCM
station posted such strong results in any ratings period," said John Peroyea,
General Manager of 94.9 KLTY-FM. "Contemporary Christian Music continues to
be one of the best selling music genres in the country, in large part due to
the roll-out of Salem's Fish stations."
"With many of our CCM stations in a development stage, Salem is
well-positioned to continue its ratings successes. 94.9 KLTY-FM has long been
a pioneer in Christian radio and with this kind of ratings growth, we expect
the station to continue posting strong results," said Joe D. Davis, Executive
Vice President, Salem Communications. "As Salem works to build out its Fish
branded stations, we look to 94.9 KLTY as a blue print of success. John
Peroyea and his team have done an excellent job of responding to listeners
needs and creating value for our advertisers."
Salem Communications, headquartered in Camarillo, California, is the
leading radio broadcaster focused on religious and family themes programming.
Upon the completion of all announced transactions, the company will own and
operate 84 radio stations, including 54 stations in the top 25 markets. In
addition to its radio properties, Salem owns the Salem Radio Network, which
syndicates talk, news and music programming to over 1,600 affiliated radio
stations throughout the United States; Salem Radio Representatives, a national
sales force; OnePlace.com and Crosswalk.com, leading Internet providers of
Christian focused content; and CCM Communications, a leading publisher of
contemporary Christian music trade and consumer publications.
Statements used in this press release that relate to future performance
are forward-looking statements as defined under the Private Securities
Litigation Reform Act of 1995. Actual results may differ materially from those
anticipated as a result of certain risks and uncertainties, including but not
limited to the performance of Salem owned and/or operated Contemporary
Christian Music stations. Salem undertakes no obligation to update or revise
any forward-looking statements to reflect new information, changed
circumstances or unanticipated events.
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SOURCE Salem Communications