Salem Communications' 94.9 KLTY-FM Sets Ratings Record
Dallas-based 94.9 KLTY-FM posts strongest ratings period in its 16 Year
history as a Contemporary Christian Music Station
DALLAS, Oct. 23 /PRNewswire-FirstCall/ -- Salem Communications (Nasdaq: SALM), the leading radio broadcaster focused on religious and family themes programming, announced today that its Dallas-based station, 94.9 KLTY-FM, recently posted the strongest ratings period in its 16 year history as a Contemporary Christian Music (CCM) station, across key demographics and dayparts for the Summer 2002 period. 94.9 KLTY-FM also continues its run as the #1 ranked CCM station in the country. 94.9 KLTY-FM ranked #3 in Adults 25-54 (4.7 share) and #2 in Women 25-54 (6.7 share) out of the entire Dallas market, which includes forty-one radio stations. It also posted significant increases in time spent listening to 9 hours and 45 minutes for both core demographics. The station additionally experienced strong momentum for its morning drive program, featuring host Frank Reed. "The Summer 2002 ratings success for 94.9 KLTY-FM is a landmark achievement for the station and Christian radio as a whole, illustrating its broad appeal while stretching the genre to new levels. Never before has a CCM station posted such strong results in any ratings period," said John Peroyea, General Manager of 94.9 KLTY-FM. "Contemporary Christian Music continues to be one of the best selling music genres in the country, in large part due to the roll-out of Salem's Fish stations." "With many of our CCM stations in a development stage, Salem is well-positioned to continue its ratings successes. 94.9 KLTY-FM has long been a pioneer in Christian radio and with this kind of ratings growth, we expect the station to continue posting strong results," said Joe D. Davis, Executive Vice President, Salem Communications. "As Salem works to build out its Fish branded stations, we look to 94.9 KLTY as a blue print of success. John Peroyea and his team have done an excellent job of responding to listeners needs and creating value for our advertisers." Salem Communications, headquartered in Camarillo, California, is the leading radio broadcaster focused on religious and family themes programming. Upon the completion of all announced transactions, the company will own and operate 84 radio stations, including 54 stations in the top 25 markets. In addition to its radio properties, Salem owns the Salem Radio Network, which syndicates talk, news and music programming to over 1,600 affiliated radio stations throughout the United States; Salem Radio Representatives, a national sales force; OnePlace.com and Crosswalk.com, leading Internet providers of Christian focused content; and CCM Communications, a leading publisher of contemporary Christian music trade and consumer publications. Statements used in this press release that relate to future performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties, including but not limited to the performance of Salem owned and/or operated Contemporary Christian Music stations. Salem undertakes no obligation to update or revise any forward-looking statements to reflect new information, changed circumstances or unanticipated events. Make Your Opinion Count - Click Here http://tbutton.prnewswire.com/prn/11690X18223756
SOURCE Salem Communications
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.