Announces Earthforce - Leading the Way Towards Carbon-Neutral Enterprise Applications Foundation to Fund Renewable Energy Projects to Offset All Corporate Carbon Emissions

Earthforce Initiative Will Offset Corporate Carbon Emissions

for All of's 27,100 Customers

Extends's Visionary 1/1/1 Integrated Philanthropy Model to

Now Include Fourth '1' - One With the Earth

Jan 16, 2007, 00:00 ET from, Inc.

    SAN FRANCISCO, Jan. 16 /PRNewswire-FirstCall/ -- (NYSE:  
 CRM), the market and technology leader in on-demand business services, and
 the Foundation, today announced Earthforce -- an initiative
 to create a carbon neutral in 2007. In taking important key
 steps in becoming a carbon neutral corporation, the
 Foundation will work to neutralize the effect of's corporate
 greenhouse gas emissions from its major areas of carbon consumption -- its
 office locations, corporate travel and data centers. This will be done
 through the strategic purchase of carbon offsets with the help of Clean
 Air-Cool Planet, NativeEnergy and Conservation International. In taking
 this first, important step in becoming a carbon-neutral company, and the Foundation recognize that energy
 conservation and sustainability are vital parts of doing business in the
 21st century.
     "At the Foundation, we have always been dedicated to
 social responsibility, and Earthforce is an important initiative to
 spearhead our efforts to help the environment," said Marc Benioff, chairman
 and CEO of "By offsetting our carbon footprint, we are
 moving further on the path toward sustainability and engaging our community
 in contributing to effective solutions for the climate crisis."
     The Foundation operates under's 1/1/1
 Model -- a commitment to deliver 1% Time, 1% Equity and 1% Product to
 nonprofit organizations. With the introduction of Earthforce and the Foundation's dedication to the planet, the 1/1/1/1 model now
 includes "one" with the earth as part of its directives. As part of this
 initiative, the carbon emissions resulting from customer use
 of the data centers will be completely offset.'s estimated carbon emissions for 2006 were nearly 19,700
 tons, which resulted in a contribution of nearly $126,000 to support five
 renewable energy projects. These projects represent considerable
 opportunity for communities in need to develop sustainable homeland
 economies in harmony with their core cultural values. Specifically, the Foundation's purchase in carbon offsets will help finance
 the construction and maintenance of the Rosebud Sioux Tribe St. Francis
 Wind Farm in South Dakota, the Kasigluk Alaska wind project, a family farm
 wind project, a family dairy farm methane energy project and an
 international carbon sequestration project in the Makira forest of
     "The Foundation is helping us fund projects that depend
 on offset revenues for their success," said Tom Boucher, President & CEO,
 NativeEnergy. "The Foundation is also sending a powerful
 message to its customers and to the business community about the need to
 diversify our energy sources and distribute sources throughout the nation
 so we increase the reliability of our electricity grid and support new
 projects in environmentally vulnerable areas, like Alaska, our most
 environmentally sensitive state."
     "Conservation International applauds and the Foundation's decision to invest in forest protection
 projects as part of their portfolio approach to mitigating the negative
 impacts of climate change," said Peter Selgimann, Chairman and CEO of
 Conservation International. "The Makira Project will protect and restore
 tropical forests and contribute to improved economic livelihoods in local
     "Renewable energy is the leading solution to global warming," said Bob
 Sheppard, director of corporate programs at Clean Air - Cool Planet.
 " is proving, by its actions, that purchasing carbon offsets
 and promoting more renewable energy projects is as good for business as it
 is for the planet."
     By offsetting the major areas of the carbon emissions associated with
 the company, the Foundation invites consumers everywhere to
 take the same proactive approach and visit to offset
 their travel, auto, home or business emissions by helping to build truly
 new renewable energy projects that reduce the amount of fossil fuels used
 to generate electricity.
     About NativeEnergy
     American Indian majority-owned, NativeEnergy is a leading national
 marketer of renewable energy credits (RECs) and carbon offsets, offering
 individuals and organizations a means to compensate for their global
 warming pollution, or to effectively power their homes and businesses with
 renewable energy. NativeEnergy's patent-pending business process brings
 upfront payment to renewable projects for their estimated future REC
 output, enabling its customers to help directly finance the construction of
 specific new wind farms and other renewable energy projects, such as tribal
 wind projects and methane digesters and wind turbines on America's family
 dairy farms. These projects reduce our reliance on fossil fuels to meet the
 nation's electricity needs. NativeEnergy is the choice of leading
 environmentally and socially responsible organizations, including the film
 AN INCONVENIENT TRUTH (, Ben & Jerry's, Clif Bar,
 Stonyfield Farm, Interface, Aveda, Green Mountain Coffee Roasters, Dave
 Matthews Band, Jack Johnson, Co-op America, NRDC, the Clinton Global
 Initiative, Bonnaroo Festival, and thousands of individuals. NativeEnergy
 also offers Green-e certified RECs from operating wind farms and Climate
 Neutral Network certified offsets from operating CO2 mitigation projects.
 Online at: .
     About Clean Air - Cool Planet
     Clean Air - Cool Planet is the leading non-profit working in the
 Northeast to find and promote solutions to global warming. From offices in
 New Canaan, CT, Boston, MA, and Portsmouth, NH, CA-CP works with
 corporations, campuses, communities, and science centers to implement
 solutions to climate change and build constituencies for effective climate
 policies and actions. The third in its highly regarded Climate Solutions
 conferences, will be held in Manchester, NH, October 12th and 13th, 2007.
     About Conservation International
     Through its Center for Environmental Leadership in Business (CELB), CI
 is at the forefront working on climate change issues. CI's Conservation
 Carbon projects, which mitigate climate change through the restoration and
 protecting of degraded landscapes, deliver multiple benefits by protecting
 endangered species from extinction, conserving habitats that deliver
 critical ecosystem services, and supporting local communities through
 project employment and carbon service revenue. CI also coordinated the
 creation of the Climate, Community and Biodiversity (CCB) Standards, an
 initiative of several leading companies and non-governmental organizations
 to promote land-based projects that offset carbon emissions while
 protecting biodiversity and supporting communities.
     About Foundation
     The Foundation mission is to remain the leaders in
 pioneering, evangelizing and implementing the 1% Model, and using this
 model as a means to improve the lives of people around the world. The Foundation harnesses the power of product and people to
 improve the lives of those in need. Using the unique 1/1/1/1 Model -- 1%
 Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches
 out to the community and increases the effectiveness of nonprofit
 organizations so they can better achieve their goals. We call this the
 Power of Us. We concentrate on the use of technology, specifically as it
 relates to organizations with youth development programs. We have supported
 technology centers around the world that help kids in technology-bereft
 urban and rural areas create a better future for themselves. Since July of
 2000, employees have given over 40,000 hours of their time
 and expertise, feeding the homeless, tutoring kids, improving nonprofit
 spaces, and offering hundreds of helping hands when the world is faced with
 devastating natural disasters.
     About is the market and technology leader in on-demand
 business services. The company's Salesforce suite of on-demand CRM
 applications allows customers to manage and share all of their sales,
 support, marketing and partner information on-demand. Apex, the world's
 first on-demand platform, enables customers, developers and partners to
 build powerful new on-demand applications that extend beyond CRM to deliver
 the benefits of multi-tenancy and The Business Web across the enterprise.
 All Apex components and applications can be easily shared, exchanged and
 installed via's AppExchange directory, available at Customers can also take advantage of
 Successforce,'s world-class training, support, consulting
 and best practices offerings.
     As of October 31, 2006, manages customer information for
 approximately 27,100 customers and approximately 556,000 paying subscribers
 including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget
 Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any
 unreleased services or features referenced in this or other press releases
 or public statements are not currently available and may not be delivered
 on time or at all. Customers who purchase applications
 should make their purchase decisions based upon features that are currently
 available. has headquarters in San Francisco, with offices
 in Europe and Asia, and trades on the New York Stock Exchange under the
 ticker symbol "CRM". For more information please visit , or call 1-800- NO-SOFTWARE.
     NOTE: is a registered trademark of, and
 Apex, AppExchange, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be
 trademarks of their respective owners.