SAN FRANCISCO, Jan. 16 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, and the Salesforce.com Foundation, today announced Earthforce -- an initiative to create a carbon neutral salesforce.com in 2007. In taking important key steps in becoming a carbon neutral corporation, the Salesforce.com Foundation will work to neutralize the effect of salesforce.com's corporate greenhouse gas emissions from its major areas of carbon consumption -- its office locations, corporate travel and data centers. This will be done through the strategic purchase of carbon offsets with the help of Clean Air-Cool Planet, NativeEnergy and Conservation International. In taking this first, important step in becoming a carbon-neutral company, salesforce.com and the Salesforce.com Foundation recognize that energy conservation and sustainability are vital parts of doing business in the 21st century. "At the Salesforce.com Foundation, we have always been dedicated to social responsibility, and Earthforce is an important initiative to spearhead our efforts to help the environment," said Marc Benioff, chairman and CEO of salesforce.com. "By offsetting our carbon footprint, we are moving further on the path toward sustainability and engaging our community in contributing to effective solutions for the climate crisis." The Salesforce.com Foundation operates under salesforce.com's 1/1/1 Model -- a commitment to deliver 1% Time, 1% Equity and 1% Product to nonprofit organizations. With the introduction of Earthforce and the Salesforce.com Foundation's dedication to the planet, the 1/1/1/1 model now includes "one" with the earth as part of its directives. As part of this initiative, the carbon emissions resulting from salesforce.com customer use of the salesforce.com data centers will be completely offset. Salesforce.com's estimated carbon emissions for 2006 were nearly 19,700 tons, which resulted in a contribution of nearly $126,000 to support five renewable energy projects. These projects represent considerable opportunity for communities in need to develop sustainable homeland economies in harmony with their core cultural values. Specifically, the Salesforce.com Foundation's purchase in carbon offsets will help finance the construction and maintenance of the Rosebud Sioux Tribe St. Francis Wind Farm in South Dakota, the Kasigluk Alaska wind project, a family farm wind project, a family dairy farm methane energy project and an international carbon sequestration project in the Makira forest of Madagascar. "The Salesforce.com Foundation is helping us fund projects that depend on offset revenues for their success," said Tom Boucher, President & CEO, NativeEnergy. "The Salesforce.com Foundation is also sending a powerful message to its customers and to the business community about the need to diversify our energy sources and distribute sources throughout the nation so we increase the reliability of our electricity grid and support new projects in environmentally vulnerable areas, like Alaska, our most environmentally sensitive state." "Conservation International applauds salesforce.com and the Salesforce.com Foundation's decision to invest in forest protection projects as part of their portfolio approach to mitigating the negative impacts of climate change," said Peter Selgimann, Chairman and CEO of Conservation International. "The Makira Project will protect and restore tropical forests and contribute to improved economic livelihoods in local communities." "Renewable energy is the leading solution to global warming," said Bob Sheppard, director of corporate programs at Clean Air - Cool Planet. "Salesforce.com is proving, by its actions, that purchasing carbon offsets and promoting more renewable energy projects is as good for business as it is for the planet." By offsetting the major areas of the carbon emissions associated with the company, the Salesforce.com Foundation invites consumers everywhere to take the same proactive approach and visit www.nativeenergy.com to offset their travel, auto, home or business emissions by helping to build truly new renewable energy projects that reduce the amount of fossil fuels used to generate electricity. About NativeEnergy American Indian majority-owned, NativeEnergy is a leading national marketer of renewable energy credits (RECs) and carbon offsets, offering individuals and organizations a means to compensate for their global warming pollution, or to effectively power their homes and businesses with renewable energy. NativeEnergy's patent-pending business process brings upfront payment to renewable projects for their estimated future REC output, enabling its customers to help directly finance the construction of specific new wind farms and other renewable energy projects, such as tribal wind projects and methane digesters and wind turbines on America's family dairy farms. These projects reduce our reliance on fossil fuels to meet the nation's electricity needs. NativeEnergy is the choice of leading environmentally and socially responsible organizations, including the film AN INCONVENIENT TRUTH (www.ClimateCrisis.net), Ben & Jerry's, Clif Bar, Stonyfield Farm, Interface, Aveda, Green Mountain Coffee Roasters, Dave Matthews Band, Jack Johnson, Co-op America, NRDC, the Clinton Global Initiative, Bonnaroo Festival, and thousands of individuals. NativeEnergy also offers Green-e certified RECs from operating wind farms and Climate Neutral Network certified offsets from operating CO2 mitigation projects. Online at: www.nativeenergy.com . About Clean Air - Cool Planet Clean Air - Cool Planet is the leading non-profit working in the Northeast to find and promote solutions to global warming. From offices in New Canaan, CT, Boston, MA, and Portsmouth, NH, CA-CP works with corporations, campuses, communities, and science centers to implement solutions to climate change and build constituencies for effective climate policies and actions. The third in its highly regarded Climate Solutions conferences, will be held in Manchester, NH, October 12th and 13th, 2007. About Conservation International Through its Center for Environmental Leadership in Business (CELB), CI is at the forefront working on climate change issues. CI's Conservation Carbon projects, which mitigate climate change through the restoration and protecting of degraded landscapes, deliver multiple benefits by protecting endangered species from extinction, conserving habitats that deliver critical ecosystem services, and supporting local communities through project employment and carbon service revenue. CI also coordinated the creation of the Climate, Community and Biodiversity (CCB) Standards, an initiative of several leading companies and non-governmental organizations to promote land-based projects that offset carbon emissions while protecting biodiversity and supporting communities. About Salesforce.com Foundation The Salesforce.com Foundation mission is to remain the leaders in pioneering, evangelizing and implementing the 1% Model, and using this model as a means to improve the lives of people around the world. The Salesforce.com Foundation harnesses the power of product and people to improve the lives of those in need. Using the unique 1/1/1/1 Model -- 1% Time, 1% Equity, 1% Product, "one" with the earth-the Foundation reaches out to the community and increases the effectiveness of nonprofit organizations so they can better achieve their goals. We call this the Power of Us. We concentrate on the use of technology, specifically as it relates to organizations with youth development programs. We have supported technology centers around the world that help kids in technology-bereft urban and rural areas create a better future for themselves. Since July of 2000, salesforce.com employees have given over 40,000 hours of their time and expertise, feeding the homeless, tutoring kids, improving nonprofit spaces, and offering hundreds of helping hands when the world is faced with devastating natural disasters. About salesforce.com Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings. As of October 31, 2006, salesforce.com manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com , or call 1-800- NO-SOFTWARE. NOTE: Salesforce.com is a registered trademark of salesforce.com, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.
SOURCE salesforce.com, Inc.