Announces Salesforce Content - Extends Salesforce Applications and Platform to Manage Unstructured Information On Demand

New Apex Content extends the Salesforce Platform to manage all enterprise

information on demand - structured and unstructured

New Salesforce ContentExchange application delivers Web 2.0 content

management across the enterprise acquires Koral, as key enabling technology for Salesforce


Apr 10, 2007, 01:00 ET from, Inc.

    SAN FRANCISCO, April 10 /PRNewswire-FirstCall/ -- (NYSE:  
 CRM), the technology and market leader in on-demand business services,
 today introduced Salesforce Content, a dramatic expansion of its platform
 and application strategy for managing and sharing all business information
 on demand. Apex Content, a major new extension to the Salesforce platform,
 will harness the power of Web 2.0 and community participation to enable the
 creation of a new generation of content-based applications. Salesforce
 ContentExchange, a new on-demand application built on the new platform
 technologies, is the first service that will enable customers to manage
 their documents and other unstructured data on demand as easily as they
 manage their structured data within the existing Salesforce CRM
 applications. Salesforce Content will bring the benefits and success of's on-demand model to every employee in every corner of the
     (Logo: )
     "Salesforce Content represents a decisive step towards our vision of
 managing all information on demand. With Salesforce Content, we not only
 manage a company's traditional structured information, but their
 unstructured information as well," said Marc Benioff, chairman and CEO, "In 1999, revolutionized the SFA market by
 removing the cost and complexity associated with client/server software
 like Siebel. Now, Salesforce Content will liberate customers from complex
 content management software like EMC Documentum and Microsoft SharePoint by
 extending the on-demand model and Web 2.0 innovation throughout the
     "Salesforce ContentExchange takes Web 2.0 concepts and ties them to the
 enterprise," said Rob Finn, business development associate, Edison Venture
 Fund. "With great community features like tagging and the rating system,
 Salesforce ContentExchange will provide a huge boost to finding the best
 quality content."
     Apex Content - New Platform Capabilities for Building Content-Based On-
 Demand Apps
     With Apex Content, will be the first provider of
 platform services for unstructured data such as office documents, HTML,
 video/audio files and email. Companies no longer need to buy bloated on
 premise document management software to build applications that are based
 around documents and other content. Apex Content will provide a content
 platform that will fuel Salesforce applications, including AppSpace,
 Salesforce PRM, and Salesforce Wealth Management Edition, to manage and
 share all kinds of documents on demand. With Apex Content, developers will
 be able to create new kinds of content applications for compliance,
 clinical trials, digital asset management and more. Apex Content will allow
 business applications to utilize these technologies for the first time in
 order to manage and share unstructured data. Applications built with Apex
 Content will also have an AJAX user interface for easy customization.
 Additional new platform capabilities in Apex Content will include:
     * Workspace Management -- Workspaces are virtual locations where defined
       groups can securely manage and share information. They allow companies
       to rapidly collaborate across departments and even across companies
       where different user groups will need different access rights to
       information.  They also make rapid set-up and tear-down of project-based
       collaboration easy to manage.
     * Library Services -- Apex Content will provide library services
       functionality required in any robust enterprise content management
       system, including a content repository, check-in / check-out services
       for locking documents while they are being edited, and version control
       to manage the history of changes and provide the ability to revert to
       old copies. Apex Content will deliver superior version control services
       by embedding intelligent IDs into every document, helping ensure that a
       company's knowledge base doesn't contain multiple versions of the same
       document.  Apex Content will also provide comprehensive auditing that
       records every event associated with a piece of content -- whether it has
       been shared, downloaded, printed or changed -- providing insight into
       the quality of information and how it is being used.
     * Content Classification Schema -- The consumer Internet has shown us that
       lightweight collaboration and content management is best served by a
       community-based classification schema known as "tagging."  However,
       there are many business scenarios in which a more controlled approach to
       corporate content is required.  Apex Content will allow companies to
       easily configure customizable content types and determine what meta-data
       should be captured with each content type. By simultaneous providing
       both the community and the controlled classification approaches, Apex
       Content will meet the needs of all types of collaboration around
     * Full Text Index -- Apex Content will provide a Full Text Index service
       that scans all contributed content, creates rich search indexes and
       ensures that users can more accurately locate relevant content. The Full
       Text Index will be horizontally scalable allowing rapid search results
       even across large data sets and large user communities.
     * Workflow -- Building business processes around corporate content
       requires rules that help control the flow of unstructured data around
       the organization allowing interactions such as document approvals,
       routing documents for work management and concurrent review of
       documents, such as CAD files, across many people.  Apex Content Workflow
       Services will allow rules-based interactions to be defined and workflow
       interactions to be initiated.
     Salesforce ContentExchange - Web 2.0 Content Management for the Entire
     The first application to be built on and fully harness the power of
 Apex Content will be Salesforce ContentExchange. Salesforce ContentExchange
 will help companies store, share, find and manage the business information
 that currently lives in documents, emails and HTML -- while keeping all
 users and content in sync. Salesforce ContentExchange will take the best
 concepts of Web 2.0 applications such as community participation, tagging,
 recommendations, subscriptions, and an AJAX user interface and apply them
 to enterprise content management for an easy to use solution. By applying
 the principles of Web 2.0, Salesforce ContentExchange will deliver an
 on-demand content management application for the entire enterprise that
 compliments the way users work today in their personal lives.
     Salesforce ContentExchange will revolutionize the way companies manage
 knowledge by eliminating the folder-based approach to organizing group
 content. Users will be able to quickly and easily find exactly what they
 need without having to look through cumbersome folder hierarchies. Users
 will also be able to subscribe to their favorite content, receive updates
 and recommended content to other users. Additional features of Salesforce
 ContentExchange include:
     * Share -- One of the biggest barriers to adoption in legacy content
       management systems has been the difficulty in how users contribute their
       documents and knowledge to the system to share with the rest of the
       company. Salesforce ContentExchange will enable users to easily publish
       their content and share it with other users.
     * Tag -- Much like Flickr showed consumers how to tag photos with labels
       such as 'Venice' and 'canal' making it easier for groups to find these
       photos, Salesforce ContentExchange will let users tag business
       documents.  Using tags such as 'competitive' and 'presentation', users
       will be able to easily find relevant documents without knowing the name
       of the document.  The more the community adds tags to corporate
       documents the easier it becomes for others to find them.  This approach,
       popularized in the consumer Internet world as "folksonomy," enables
       users tap into the wisdom of the crowd.
     * Subscribe -- Salesforce ContentExchange will enable applications to
       operate on a subscription model. When users are subscribed to documents,
       they will be automatically alerted whenever the document is updated.
       Salesforce ContentExchange will also allow users to subscribe to topics
       or authors so that users are in control of what information they
       receive. For example, if a user in the legal department wants to know
       when any new documents are created on Sarbanes Oxley compliance, he can
       receive them automatically by subscribing. Or if the same employee wants
       to know any time the head of the department writes a new report, he can
       subscribe to that individual and will automatically be alerted when she
       publishes something new.
     * Rate & Comment -- Just as consumers check online ratings and comments
       before booking hotels or buying a digital camera, Salesforce
       ContentExchange will provide a rating system for end-users to score
       content quality and to write comments about the content -- providing a
       feedback loop not only to the creator of the content but also to all
       future potential users.
     * Recommend -- Much like Netflix lets users recommend movies, Salesforce
       ContentExchange will recommend the best documents for users based on
       keywords, tags, and user ratings.  With recommendations, business users
       will be able to more easily find the right documents for their needs.
     * Content Connect -- Contributing a document or other content to
       Salesforce ContentExchange will be effortless -- content is simply
       dragged and dropped into Content Connect to be added to the application.
       Salesforce ContentExchange will also automatically recommend how to
       classify documents and will automatically index all submitted content,
       making it easy to find. This functionality will make collaboration
       simple, which leads to improved business productivity.
     Pricing and Availability
     Pricing and availability of Salesforce ContentExchange and Apex Content
 is scheduled to be announced later this calendar year.
     Apex Content and Salesforce ContentExchange will be based on technology
 acquired from Koral Technologies. acquired Koral in March
 2007. Terms were not disclosed. chairman and CEO Marc Benioff will host a press
 conference at approximately 12:00 pm PDT today at the Four Seasons Hotel in
 San Francisco. Press, analysts and investors may access the event by
 visiting .
     About is the market and technology leader in on-demand
 business services. The company's Salesforce suite of on-demand CRM
 applications allows customers to manage and share all of their sales,
 support, marketing and partner information on-demand. Apex, the world's
 first on-demand platform, enables customers, developers and partners to
 build powerful new on-demand applications that extend beyond CRM to deliver
 the benefits of multi-tenancy and The Business Web across the enterprise.
 All Apex components and applications can be easily shared, exchanged and
 installed via's AppExchange directory, available at Customers can also take advantage of
 Successforce,'s world-class training, support, consulting
 and best practices offerings.
     As of January 31, 2007, manages customer information for
 approximately 29,800 customers and approximately 646,000 paying subscribers
 including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget
 Group, Inc, Dow Jones Newswires, Polycom and SunTrust Banks. Any unreleased
 services or features referenced in this or other press releases or public
 statements are not currently available and may not be delivered on time or
 at all. Customers who purchase applications should make
 their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe
 and Asia, and trades on the New York Stock Exchange under the ticker symbol
 "CRM". For more information please visit, or call
     NOTE: is a registered trademark of, and
 Apex, AppExchange, The Business Web, IdeaExchange and Successforce are
 trademarks of, Inc., San Francisco, California. Other names
 used may be trademarks of their respective owners.