Helps Singapore Airlines Deploy Salesforce On-demand CRM Solution to Foster Collaboration Among Home Office-based Sales Representatives

Company Uses Fourteen Applications From the AppExchange Directory to

Automate Tasks, Increase Efficiency and Improve Visibility Into Accounts

Dec 13, 2006, 00:00 ET from, Inc.

    SAN FRANCISCO, Dec. 13 /PRNewswire-FirstCall/ -- (NYSE:  
 CRM), the market and technology leader in on-demand business services,
 today announced that Singapore Airlines has deployed Salesforce SFA and
 Salesforce Marketing to foster collaboration and information sharing among
 its growing number of home office-based sales representatives. The company
 leveraged fourteen applications from the AppExchange directory to easily
 enhance its Salesforce solution by automating manual tasks, increasing
 efficiency in campaign efforts and improving visibility into account
 status. Applications available via the AppExchange directory are built
 using Apex, the world's first on-demand platform.
     (Photo: )
     Singapore Airlines is one of the 27,100 companies of all sizes,
 industries and geographies that comprised the customer base
 as of October 31, 2006. Revenue and subscribers will be recognized as the
 service is delivered.
     "We have a highly dispersed team of inside and outside sales
 representatives in North America, and before selecting it
 was often a challenge to collaborate as a team to meet our sales goals,"
 said Michael Stellwag, manager of direct sales and marketing at Singapore
 Airlines. "Salesforce allowed us to centralize all of our customer
 information and make it fully accessible to the members of the sales team
 who needed it, no matter where they were located. As a result, we've become
 more productive and agile. Salesforce has had a direct impact on the
 success of our sales effort."
     While many of their competitors are dismantling their sales teams,
 Singapore Airlines is committed to providing customers with a point of
 reference. However, in order to make this economically viable, Singapore
 Airlines has moved a majority of the sales team to a home office
 environment, and they needed an application to facilitate the collaboration
 between different sales people. After looking at a number of options,
 Singapore Airlines choose Salesforce SFA because of its cost, functionality
 and scalability. also enables customers, like Singapore Airlines, to
 further increase their Salesforce success through the Apex platform and
 AppExchange directory. Singapore Airlines deployed fourteen applications
 from the AppExchange directory, including:
     -- Activity Management -- AppExchange application that
        helped the company manage team-based, single and recurring tasks
        associated with opportunities and accounts
     -- Survey Management -- AppExchange application, User Poll, from The
        Phoenix Companies allows companies to solicit feedback from Salesforce
        users by displaying a brief multiple-choice question on its home page
     -- Audit Management -- AppExchange application from Sxip allows
        administrators to monitor their organization's security status and
     -- Salesforce for Google AdWords -- AppExchange application
        provides complete integration with Google advertising campaigns so
        users can create new Google campaigns, and then track which ads and
        keywords generate leads, opportunities and revenue
     -- Advanced Reporting and Dashboards -- Adoption, Contract, and
        Contact-specific reports and dashboards from the AppExchange to enable
        specific reports on adoption and contact-specific information
     -- User Adoption Dashboard -- this AppExchange application from
        Arrowpointe Corporation analyzes the data activity that has taken place
        over the past 60 days; dashboard components exist for each major type
        of data, and provide information about who has and has not logged in
        over the past seven days
     -- Census Population -- AppExchange application links to
        online Census data, making city population data available in a single
     -- Auto vCard -- this AppExchange application from Arrowpointe Corporation
        allows a user to auto-create a vCard file for the import of lead or
        contact information into Microsoft Outlook or Palm Desktop
     -- Access Hoover's -- this AppExchange application from Hoover's
        integrates Hoover's easy-to-use database of more than 21 million
        companies and 28 million executives with Salesforce, giving users the
        ability to easily update and enhance account and lead data
     "Salesforce has helped transform our sales and marketing activities,
 and the Apex platform allows us to continually improve and refine our
 processes," added Stellwag.
     Apex and the AppExchange
     Apex, the world's first on-demand platform, provides unprecedented ease
 of customization and integration enabling a whole new generation of
 on-demand applications that go beyond CRM. All Apex components and
 applications can be easily shared, exchanged and installed with a few
 simple clicks via's AppExchange directory, enabling all the
 innovation that Apex unleashes to benefit the entire on-demand community.
     More than 430 applications that are now available on's
 AppExchange, the world's first on-demand application directory, found at .
     The Apex platform, formerly known as the AppExchange platform, is
 available today. As previously announced, the next release of the Apex
 platform is currently scheduled to be available in conjunction with the
 release of Winter '07, and the Apex programming language is currently
 scheduled to be available during the first half of 2007.
     About Singapore Airlines
     As one of the world's premier airlines, Singapore Airlines (SIA) is
 committed to providing its customers with the best flying experience
 through innovative product and service offerings and by operating a young
 and technologically advanced fleet of aircraft. The Airline is scheduled to
 take delivery of two new aircraft types, namely the Boeing 777-300ER
 (Extended Range) and the Airbus A380. Customers can look forward to a new
 range of cabin products, including seats, amenities, an improved version of
 the current inflight entertainment system, food and beverages, and service
 ware, when these aircraft enter commercial service.
     SIA made aviation history in February 2004 with the launch of the
 world's longest non-stop commercial flight between Singapore and Los
 Angeles on the Airbus A340-500. Soon after, in June 2004, the Airline broke
 its own record with the launch of non-stop commercial flights between
 Singapore and New York (Newark) using the same aircraft.
     For more information, please visit .
     About is the market and technology leader in on-demand
 business services. The company's Salesforce suite of on-demand CRM
 applications allows customers to manage and share all of their sales,
 support, marketing and partner information on-demand. Apex, the world's
 first on-demand platform, enables customers, developers and partners to
 build powerful new on-demand applications that extend beyond CRM to deliver
 the benefits of multi-tenancy and The Business Web across the enterprise.
 All Apex components and applications can be easily shared, exchanged and
 installed via's AppExchange directory, available at . Customers can also take advantage
 of Successforce,'s world-class training, support, consulting
 and best practices offerings.
     As of October 31, 2006, manages customer information for
 approximately 27,100 customers and approximately 556,000 paying subscribers
 including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget
 Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any
 unreleased services or features referenced in this or other press releases
 or public statements are not currently available and may not be delivered
 on time or at all. Customers who purchase applications
 should make their purchase decisions based upon features that are currently
 available. has headquarters in San Francisco, with offices
 in Europe and Asia, and trades on the New York Stock Exchange under the
 ticker symbol "CRM." For more information please visit , or call 800-NO-SOFTWARE.
     NOTE: is a registered trademark of, and
 Apex, AppExchange, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be
 trademarks of their respective owners.