WOODINVILLE, Wash., May 10 /PRNewswire/ -- Following a prolonged battle
that wreaked havoc on consumers' health and tastebuds, refined salt - also
known as table salt - has passed away. It leaves behind a healthier, more
flavorful cousin: sea salt.
OK, so no one will ever actually write an obituary about refined salt,
but the fact remains that table salt is obsolete and it isn't coming back,
according to Mark Zoske, founder of SaltWorks, Inc.
(http://www.seasalt.com, http://www.artisansalt.com). That may sound like a
liberal sprinkling of hype from a man who makes his living selling sea
salt, but evidence supporting the demise of refined salt is everywhere.
"The sea salt revolution is rapidly gaining momentum," Zoske explained.
"Manufacturers are already starting to replace refined salt with natural
sea salt. Sea salt will soon take the place of refined salt not just in
gourmet foods and specialty stores, but in frozen dinners, canned foods,
snacks and even fast food."
Interest in sea salt by consumers and the food industry alike is
fervent, now that refined salt is widely acknowledged as harmful to most
people's health. SaltWorks receives hundreds of calls and e-mails every
week from food manufacturers, restaurants and chain stores ready to make
the switch now.
Still, Zoske says, there are many more companies that have yet to see
the light, and he's happy to educate them on exactly what they are putting
into their foods.
"The chemical companies that sell refined salts boast that their salts
are 99.9% pure sodium chloride," said Zoske. "The refining process removes
most, if not all, of the trace minerals naturally found in sea salt. The
taste becomes harsher, and the health benefits are lost. Today educated
consumers view the word 'salt' as a negative ingredient on nutrition
labels, but they see 'sea salt' as a healthy, addition."
There is good reason for that, nutritionally and environmentally
speaking. Unrefined sea salt is sea water evaporated by the sun and wind
into natural sea salt crystals, full of trace minerals, while sodium
chloride is refined using intense heat, chemical cleaning, bleaching
compounds and anti-caking agents in large manufacturing operations. The
resulting chemical bears little likeness in taste or appearance to genuine
"Sea salt is not a fad," said Zoske. "Its use is a paradigm shift, a
permanent change driven by consumers who know foods are healthier and
tastier with sea salt. They do not want refined salts in their food, and
more manufacturers are getting that message loud and clear."
About SaltWorks, Inc.
SaltWorks is a natural food company specializing in sea salt. The
company stocks over two million pounds of sea salt in 50 different
varieties, all ready for immediate shipment. SaltWorks prides itself on its
approach to the sea salt business, focusing on traditional harvesting
methods, sustainability, natural processes and quality. To learn more,
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SOURCE SaltWorks, Inc.