SaltWorks, Inc. Heralds the Sea Salt Revolution

May 10, 2007, 01:00 ET from SaltWorks, Inc.

    WOODINVILLE, Wash., May 10 /PRNewswire/ -- Following a prolonged battle
 that wreaked havoc on consumers' health and tastebuds, refined salt - also
 known as table salt - has passed away. It leaves behind a healthier, more
 flavorful cousin: sea salt.
     OK, so no one will ever actually write an obituary about refined salt,
 but the fact remains that table salt is obsolete and it isn't coming back,
 according to Mark Zoske, founder of SaltWorks, Inc.
 (, That may sound like a
 liberal sprinkling of hype from a man who makes his living selling sea
 salt, but evidence supporting the demise of refined salt is everywhere.
     "The sea salt revolution is rapidly gaining momentum," Zoske explained.
 "Manufacturers are already starting to replace refined salt with natural
 sea salt. Sea salt will soon take the place of refined salt not just in
 gourmet foods and specialty stores, but in frozen dinners, canned foods,
 snacks and even fast food."
     Interest in sea salt by consumers and the food industry alike is
 fervent, now that refined salt is widely acknowledged as harmful to most
 people's health. SaltWorks receives hundreds of calls and e-mails every
 week from food manufacturers, restaurants and chain stores ready to make
 the switch now.
     Still, Zoske says, there are many more companies that have yet to see
 the light, and he's happy to educate them on exactly what they are putting
 into their foods.
     "The chemical companies that sell refined salts boast that their salts
 are 99.9% pure sodium chloride," said Zoske. "The refining process removes
 most, if not all, of the trace minerals naturally found in sea salt. The
 taste becomes harsher, and the health benefits are lost. Today educated
 consumers view the word 'salt' as a negative ingredient on nutrition
 labels, but they see 'sea salt' as a healthy, addition."
     There is good reason for that, nutritionally and environmentally
 speaking. Unrefined sea salt is sea water evaporated by the sun and wind
 into natural sea salt crystals, full of trace minerals, while sodium
 chloride is refined using intense heat, chemical cleaning, bleaching
 compounds and anti-caking agents in large manufacturing operations. The
 resulting chemical bears little likeness in taste or appearance to genuine
 sea salt.
     "Sea salt is not a fad," said Zoske. "Its use is a paradigm shift, a
 permanent change driven by consumers who know foods are healthier and
 tastier with sea salt. They do not want refined salts in their food, and
 more manufacturers are getting that message loud and clear."
     About SaltWorks, Inc.
     SaltWorks is a natural food company specializing in sea salt. The
 company stocks over two million pounds of sea salt in 50 different
 varieties, all ready for immediate shipment. SaltWorks prides itself on its
 approach to the sea salt business, focusing on traditional harvesting
 methods, sustainability, natural processes and quality. To learn more,
     Mark Zoske
     SaltWorks, Inc.
     Tel: 800-353-7258
     Fax: 425-650-9876
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SOURCE SaltWorks, Inc.