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Companies to Engage in DVB-H Enabled Handset and Network Compatibility

Testing to Accelerate Time to Market for Broadcast Mobile TV Services

HELSINKI, Finland and SEOUL, South Korea, April 16

/PRNewswire-FirstCall/ -- To encourage greater adoption of broadcast mobile
 TV services and accelerate service deployment, Samsung and Nokia (NYSE:  
 NOK) today announced they will work to achieve interoperability among their
 DVB-H (Digital Video Broadcast - Handheld) enabled mobile devices and the
 open standards based Nokia network services system. The handset
 manufacturers will work together to support solutions based on the open OMA
 BCAST standard available for operator partners interested in deploying
 multi-vendor mobile TV services and trials in 2007 and onward.
     "Within DVB-H technology, Samsung has already commercialized handsets
 based on the CBMS OSF standard, and will develop the OMA BCAST standard
 based mobile TV handset. Its inclusion in our product portfolios will
 enhance our customers' flexibility in choosing suitable standards based on
 their business models," says Kwang Suk Hyun, Senior Vice President of
 Alliance Team of Samsung Electronics Co., Ltd.
     "Nokia warmly welcomes the collaboration in accelerating the adoption
 of DVB-H based mobile TV services to the market. We see that the OMA BCAST
 standard is essential in launching mobile TV services on a global scale,"
 says Harri Mannisto, Director, Multimedia, Nokia. "Further, the
 well-defined service and content protection profiles within the OMA BCAST
 standard such as the already now available OMA DRM, provides the ideal path
 towards standardized solutions enabling a coherent and open market for
 successful worldwide mobile TV deployments."
     The deployment of mobile TV services will offer new business
 opportunities for companies across the value chain, including content and
 broadcast companies, mobile service providers, infrastructure and handset
 manufacturers, and technology providers. The availability of interoperable
 DVB-H enabled devices and services is a key factor in further opening up
 the market.
     DVB-H is an effective technology for deploying broadcast mobile TV
 among the many digital technologies available to deliver mobile TV
 services. DVB-H technology offers high service level quality, low battery
 consumption and offers the end-user the ability to simultaneously receive
 broadcasts while using other mobile services such as telephony and internet
 access on their device.
     In parallel to supporting mobile operators launching mobile TV services
 based on existing technologies in their networks, Samsung and Nokia are
 both active in ongoing standardization and technology development to
 optimize the broadcast mobile TV experience. The companies will work on
 interoperability efforts using the open OMA standard while continuing to
 participate in industry-wide interoperability efforts within the related
 standardization bodies.
     Notes to Editors
     DVB-H technology enables the TV service you are familiar with at home
 to be broadcast to your mobile device. DVB-H provides a superior end-user
 experience in the mobile environment with excellent picture and reduced
 battery consumption. Up to 50 TV channels can be delivered with low cost,
 over one network. With extensive pilots of broadcast mobile TV currently
 taking place across the globe, involving leading broadcasters, mobile
 operators, broadcast network operators and handset manufacturers, the
 market for commercial broadcast services is expected to grow throughout
 2007.
     About Samsung
     Samsung Electronics Co., Ltd. is a global leader in semiconductor,
 telecommunication, digital media and digital convergence technologies with
 2006 parent company sales of US$63.4 billion and net income of US$8.5
 billion. Employing approximately 138,000 people in over 124 offices in 56
 countries, the company consists of five main business units: Digital Media
 Business, LCD Business, Semiconductor Business, Telecommunication Network
 Business and Digital Appliance Business. Recognized as one of the fastest
 growing global brands, Samsung Electronics is a leading producer of digital
 TVs, memory chips, mobile phones and TFT-LCDs.
     For more information, please visit www.samsung.com
     About Nokia
     Nokia is a world leader in mobile communications, driving the growth
 and sustainability of the broader mobility industry. Nokia connects people
 to each other and the information that matters to them with easy-to-use and
 innovative products like mobile phones, devices and solutions for imaging,
 games, media and businesses. Nokia provides equipment, solutions and
 services for network operators and corporations.
     www.nokia.com
     www.nokia.com/mobiletv
 
 

SOURCE Nokia