Samuel Adams Enlists Drinkers to Help Support Small Businesses Through National Raise a Pint, Brew a Dream Program
BOSTON, May 1, 2014 /PRNewswire/ -- Samuel Adams today announced the kick-off to "Raise a Pint, Brew a Dream," a month-long program where drinkers across the country can support small businesses by simply enjoying a Samuel Adams Boston Lager. As part of the initiative, throughout the month of May Samuel Adams will donate five cents to the Samuel Adams Brewing the American Dream loan fund at Accion for every Samuel Adams Boston Lager draft sold at participating bars and restaurants across the country.*
Inspired by Samuel Adams founder and brewer Jim Koch's own experience starting a small business, Brewing the American Dream provides micro-lending and coaching to food, beverage, craft brewing, and hospitality small business owners. Since launching in 2008, the program has provided nearly $3 million in microloans to more than 320 small businesses, and advised more than 4,000 entrepreneurs nationwide through signature Speed Coaching events, which provide personalized coaching and mentoring.
"This is our second year offering 'Raise a Pint, Brew a Dream' to our drinkers as a way to join us in supporting small businesses across the country," said Jim Koch. "The business owners we're helping through this initiative are really the backbone of the American economy, but many still need better access to capital to help their businesses grow, succeed, and create jobs."
The Face of Small Business
At participating "Raise a Pint, Brew a Dream" restaurants and bars, drinkers will also have the opportunity to learn more about some of the small business owners in the Brewing the American Dream program who will be featured on promotional materials. Additionally, by scanning QR codes on posters, table tents, and coasters, consumers can share their support of small businesses on Facebook, and also be entered to win a "Raise a Pint Prize Pack." One winner will be chosen each day in May throughout the promotion.
An example of one of the Brewing the American Dream program recipients being featured is Cruz Caudillo, owner of Praline Patisserie in San Diego, who was working in the hospitality industry for several years when he decided to pursue a dream of running his own business. He fused a passion for science, art and food to create Praline Patisserie, and began selling unique caramel sauces at local farmers' markets. An able businessman with quality products, Caudillo soon needed additional capital to keep up with demand and get the attention of larger retailers. After turning to Brewing the American Dream, he was able to secure a loan to purchase supplies and increase inventory, and is now successfully selling products nationwide, including at Whole Foods.
To support other small business owners like Caudillo, a list of participating bars and restaurants participating in "Raise a Pint, Brew a Dream"' can be found online at: http://www.samueladams.com/raise-a-pint.
*Maximum donation, $250,000. Valid only at participating locations displaying this offer.
Samuel Adams, Samuel Adams Boston Lager, and Samuel Adams Brewing the American Dream are registered trademarks of The Boston Beer Company.
About Samuel Adams and The Boston Beer Company
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.
Today, The Boston Beer Company brews more than 50 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and is one of the world's most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com.
About Accion in the U.S.
In seeking a partner for Samuel Adams' Brewing the American Dream the company turned to Accion to facilitate lending to hardworking business owners seeking to grow. As the largest nationwide micro-and small business lending network in the United States, Accion connects small business owners with the accessible financing and advice it takes to create or grow healthy businesses. Since 1991, the five members of the Accion U.S. Network have collectively made over 48,700 loans, totaling over $394 million.
Additionally, over 400,000 business owners across the nation have turned to Accion for financial and business advice via workshops, online tools, and one-on-one consultations. Globally, Accion (www.accion.org) is a pioneer in microfinance, reaching millions of individuals through its international network of partners. For more information visit us.accion.org.
SOURCE Samuel Adams