Sandals & Beaches Resorts Names ID Media AOR for DRTV and Digital Media

    NEW YORK, June 19 /PRNewswire/ -- ID Media, the largest direct and
 digital media services company in the country, has been selected by
 Florida's HH Advertising to handle DRTV and online media planning and
 buying for Sandals & Beaches Resorts, a diverse collection of all-inclusive
 vacation destinations in the Caribbean. ID Media's Chicago office will
 handle the account, working closely with HH Advertising, the agency of
 record for Sandals & Beaches Resorts for over 15 years.
 
     Sandals Resorts has set the industry standard for the "luxury included"
 vacation and has been voted the Caribbean's Leading Hotel Brand at the
 World Travel Awards for 14 years in a row, and World's Leading
 All-Inclusive Company for 12 years in a row. While Sandals targets couples,
 Beaches all-inclusive resorts focus on fun, adventure, and luxury for
 families. Both Sandals & Beaches Resorts have been also awarded the coveted
 Green Globe Award for environmental stewardship.
 
     ID Media was selected as media AOR based on their creative media
 strategies, DR expertise, travel experience and strong negotiating skills.
 "Sandals and Beaches pride themselves on setting the highest standards,
 from their properties' locations to environmental stewardship. In choosing
 ID Media, we believe we are similarly selecting the best-in-class media
 partner to get the best possible returns on media investments. Throughout
 the industry, ID Media has an excellent reputation working with today's
 leading advertisers and we look forward to a long and profitable
 partnership," says Tracey Hunter, Executive Vice President and co-founder
 of HH Advertising.
 
     "We are thrilled to have been selected to work with such a forward
 thinking company and are confident that our unique approach to planning,
 buying and reporting will help Sandals and Beaches continue their strong
 growth," says Michael Comins, SVP, Director of Client Services, who heads
 ID's Chicago operation.
 
     ABOUT SANDALS & BEACHES RESORTS
 
     Sandals Resorts:
 
     Sandals Resorts has earned a worldwide reputation for providing two
 people in love with the most romantic vacation experience in the Caribbean.
 Currently, there are 12 Luxury Included(R) Sandals Resorts located in
 Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning
 beachfront locations; a choice of a la carte restaurants, from white-glove
 dining to barefoot elegance; all premium brand wine and spirits, including
 an exclusive partnership with California's legendary Beringer Vineyards;
 luxurious accommodations in a range of categories; unrivaled watersports
 including the Caribbean's largest PADI certification program; Butler
 Service for truly indulgent pampering; Preston Bailey Signature
 WeddingMoons(R) and signature Red Lane(R) Spas, with services and
 treatments inspired by the region. In July 2007, the five-star, all suite
 Mediterranean Village debuted at Sandals Grande Antigua Resort & Spa,
 offering two people in love the ultimate romantic getaway.
 
     Sandals Resorts has set the industry standard for the Luxury
 Included(R) vacation and has been voted the Caribbean's Leading Hotel Brand
 at the World Travel Awards for 14 years in a row, and World's Leading
 All-Inclusive Company for 12 years in a row. For more information, call
 your local travel agent or 1-800-Sandals (1-800-726-3257) or visit
 www.sandals.com.
 
     Beaches Resorts:
 
     When it comes to family vacations, no other resort company in the world
 offers more than Beaches Resorts. With four spectacular locations on the
 most beautiful beaches in Jamaica and Turks & Caicos, Beaches Resorts is
 the Luxury Included(R) family getaway and the most comprehensive vacation
 available in the Caribbean including gourmet meals, all premium brand wine
 and spirits, including an exclusive partnership with California's legendary
 Beringer Vineyards; luxurious accommodations, and even gratuities. Fun for
 the whole family means outrageous water theme parks, Xbox 360(R) Game
 Garage Video Game Centers; Crayola Art Camps; and exclusive Kids Camps with
 a full schedule of age-appropriate activities and childcare provided by
 expertly trained Nannies. As a proud sponsor of Sesame Street, Beaches
 offers another exclusive for families -- the Beaches Resorts Caribbean
 Adventure with Sesame Street, where kids can spend their vacation with
 their favorite friends from the Sesame Street gang with daily activities
 and weekly stage shows. With additional amenities including Butler Service
 for truly indulgent pampering, Red Lane(R) Spas with services and
 treatments inspired by the region, and the WeddingMoons(R) and
 FamilyMoons(R) programs to make that special day just perfect, Beaches
 offers something for everyone.
 
     Beaches Resorts is part of the Sandals' family, the Caribbean's largest
 operator of Luxury Included(R) resorts, and has been voted the World's
 Leading Family All-Inclusive Resort for ten years in a row. For more
 information about Beaches Resorts, call 1-800-BEACHES (1-800-232-2437) or
 visit the Web site at www.beaches.com.
 
     ABOUT HH ADVERTISING
 
     HH Advertising is a full-service, award-winning advertising agency
 located in Miami, FL founded by Cheryl Hamersmith and Tracey Hunter. Over
 the past 20 years, it has established itself as South Florida's preeminent
 marketing force in the travel and hospitality industries, helping to create
 brands for major resort chains, airlines, and tourism boards. It provides a
 full spectrum of client services, including print and broadcast
 advertising, promotions, new media, and partnership marketing.
 
     ABOUT ID MEDIA
 
     ID Media helps leading advertisers profit in today's fast-changing
 media marketplace. The company, which is the largest direct and digital
 media services company in the country, delivers the best possible return on
 media investments because of its superior rates, research resources, and
 reporting systems. ID Media serves clients including American Express,
 Brink's Home Security, CA, HBO, DeVry, Johnson & Johnson, Kaiser
 Permanente, Nautilus, Nikon, SC Johnson, and Verizon from locations in New
 York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group
 of Companies (NYSE:   IPG).
 
 
 

SOURCE ID Media