NEW YORK, June 19 /PRNewswire/ -- ID Media, the largest direct and
digital media services company in the country, has been selected by
Florida's HH Advertising to handle DRTV and online media planning and
buying for Sandals & Beaches Resorts, a diverse collection of all-inclusive
vacation destinations in the Caribbean. ID Media's Chicago office will
handle the account, working closely with HH Advertising, the agency of
record for Sandals & Beaches Resorts for over 15 years.
Sandals Resorts has set the industry standard for the "luxury included"
vacation and has been voted the Caribbean's Leading Hotel Brand at the
World Travel Awards for 14 years in a row, and World's Leading
All-Inclusive Company for 12 years in a row. While Sandals targets couples,
Beaches all-inclusive resorts focus on fun, adventure, and luxury for
families. Both Sandals & Beaches Resorts have been also awarded the coveted
Green Globe Award for environmental stewardship.
ID Media was selected as media AOR based on their creative media
strategies, DR expertise, travel experience and strong negotiating skills.
"Sandals and Beaches pride themselves on setting the highest standards,
from their properties' locations to environmental stewardship. In choosing
ID Media, we believe we are similarly selecting the best-in-class media
partner to get the best possible returns on media investments. Throughout
the industry, ID Media has an excellent reputation working with today's
leading advertisers and we look forward to a long and profitable
partnership," says Tracey Hunter, Executive Vice President and co-founder
of HH Advertising.
"We are thrilled to have been selected to work with such a forward
thinking company and are confident that our unique approach to planning,
buying and reporting will help Sandals and Beaches continue their strong
growth," says Michael Comins, SVP, Director of Client Services, who heads
ID's Chicago operation.
ABOUT SANDALS & BEACHES RESORTS
Sandals Resorts has earned a worldwide reputation for providing two
people in love with the most romantic vacation experience in the Caribbean.
Currently, there are 12 Luxury Included(R) Sandals Resorts located in
Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning
beachfront locations; a choice of a la carte restaurants, from white-glove
dining to barefoot elegance; all premium brand wine and spirits, including
an exclusive partnership with California's legendary Beringer Vineyards;
luxurious accommodations in a range of categories; unrivaled watersports
including the Caribbean's largest PADI certification program; Butler
Service for truly indulgent pampering; Preston Bailey Signature
WeddingMoons(R) and signature Red Lane(R) Spas, with services and
treatments inspired by the region. In July 2007, the five-star, all suite
Mediterranean Village debuted at Sandals Grande Antigua Resort & Spa,
offering two people in love the ultimate romantic getaway.
Sandals Resorts has set the industry standard for the Luxury
Included(R) vacation and has been voted the Caribbean's Leading Hotel Brand
at the World Travel Awards for 14 years in a row, and World's Leading
All-Inclusive Company for 12 years in a row. For more information, call
your local travel agent or 1-800-Sandals (1-800-726-3257) or visit
When it comes to family vacations, no other resort company in the world
offers more than Beaches Resorts. With four spectacular locations on the
most beautiful beaches in Jamaica and Turks & Caicos, Beaches Resorts is
the Luxury Included(R) family getaway and the most comprehensive vacation
available in the Caribbean including gourmet meals, all premium brand wine
and spirits, including an exclusive partnership with California's legendary
Beringer Vineyards; luxurious accommodations, and even gratuities. Fun for
the whole family means outrageous water theme parks, Xbox 360(R) Game
Garage Video Game Centers; Crayola Art Camps; and exclusive Kids Camps with
a full schedule of age-appropriate activities and childcare provided by
expertly trained Nannies. As a proud sponsor of Sesame Street, Beaches
offers another exclusive for families -- the Beaches Resorts Caribbean
Adventure with Sesame Street, where kids can spend their vacation with
their favorite friends from the Sesame Street gang with daily activities
and weekly stage shows. With additional amenities including Butler Service
for truly indulgent pampering, Red Lane(R) Spas with services and
treatments inspired by the region, and the WeddingMoons(R) and
FamilyMoons(R) programs to make that special day just perfect, Beaches
offers something for everyone.
Beaches Resorts is part of the Sandals' family, the Caribbean's largest
operator of Luxury Included(R) resorts, and has been voted the World's
Leading Family All-Inclusive Resort for ten years in a row. For more
information about Beaches Resorts, call 1-800-BEACHES (1-800-232-2437) or
visit the Web site at www.beaches.com.
ABOUT HH ADVERTISING
HH Advertising is a full-service, award-winning advertising agency
located in Miami, FL founded by Cheryl Hamersmith and Tracey Hunter. Over
the past 20 years, it has established itself as South Florida's preeminent
marketing force in the travel and hospitality industries, helping to create
brands for major resort chains, airlines, and tourism boards. It provides a
full spectrum of client services, including print and broadcast
advertising, promotions, new media, and partnership marketing.
ABOUT ID MEDIA
ID Media helps leading advertisers profit in today's fast-changing
media marketplace. The company, which is the largest direct and digital
media services company in the country, delivers the best possible return on
media investments because of its superior rates, research resources, and
reporting systems. ID Media serves clients including American Express,
Brink's Home Security, CA, HBO, DeVry, Johnson & Johnson, Kaiser
Permanente, Nautilus, Nikon, SC Johnson, and Verizon from locations in New
York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group
of Companies (NYSE: IPG).
SOURCE ID Media