Sandals & Beaches Resorts Names ID Media AOR for DRTV and Digital Media
NEW YORK, June 19 /PRNewswire/ -- ID Media, the largest direct and digital media services company in the country, has been selected by Florida's HH Advertising to handle DRTV and online media planning and buying for Sandals & Beaches Resorts, a diverse collection of all-inclusive vacation destinations in the Caribbean. ID Media's Chicago office will handle the account, working closely with HH Advertising, the agency of record for Sandals & Beaches Resorts for over 15 years. Sandals Resorts has set the industry standard for the "luxury included" vacation and has been voted the Caribbean's Leading Hotel Brand at the World Travel Awards for 14 years in a row, and World's Leading All-Inclusive Company for 12 years in a row. While Sandals targets couples, Beaches all-inclusive resorts focus on fun, adventure, and luxury for families. Both Sandals & Beaches Resorts have been also awarded the coveted Green Globe Award for environmental stewardship. ID Media was selected as media AOR based on their creative media strategies, DR expertise, travel experience and strong negotiating skills. "Sandals and Beaches pride themselves on setting the highest standards, from their properties' locations to environmental stewardship. In choosing ID Media, we believe we are similarly selecting the best-in-class media partner to get the best possible returns on media investments. Throughout the industry, ID Media has an excellent reputation working with today's leading advertisers and we look forward to a long and profitable partnership," says Tracey Hunter, Executive Vice President and co-founder of HH Advertising. "We are thrilled to have been selected to work with such a forward thinking company and are confident that our unique approach to planning, buying and reporting will help Sandals and Beaches continue their strong growth," says Michael Comins, SVP, Director of Client Services, who heads ID's Chicago operation. ABOUT SANDALS & BEACHES RESORTS Sandals Resorts: Sandals Resorts has earned a worldwide reputation for providing two people in love with the most romantic vacation experience in the Caribbean. Currently, there are 12 Luxury Included(R) Sandals Resorts located in Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of a la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits, including an exclusive partnership with California's legendary Beringer Vineyards; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean's largest PADI certification program; Butler Service for truly indulgent pampering; Preston Bailey Signature WeddingMoons(R) and signature Red Lane(R) Spas, with services and treatments inspired by the region. In July 2007, the five-star, all suite Mediterranean Village debuted at Sandals Grande Antigua Resort & Spa, offering two people in love the ultimate romantic getaway. Sandals Resorts has set the industry standard for the Luxury Included(R) vacation and has been voted the Caribbean's Leading Hotel Brand at the World Travel Awards for 14 years in a row, and World's Leading All-Inclusive Company for 12 years in a row. For more information, call your local travel agent or 1-800-Sandals (1-800-726-3257) or visit www.sandals.com. Beaches Resorts: When it comes to family vacations, no other resort company in the world offers more than Beaches Resorts. With four spectacular locations on the most beautiful beaches in Jamaica and Turks & Caicos, Beaches Resorts is the Luxury Included(R) family getaway and the most comprehensive vacation available in the Caribbean including gourmet meals, all premium brand wine and spirits, including an exclusive partnership with California's legendary Beringer Vineyards; luxurious accommodations, and even gratuities. Fun for the whole family means outrageous water theme parks, Xbox 360(R) Game Garage Video Game Centers; Crayola Art Camps; and exclusive Kids Camps with a full schedule of age-appropriate activities and childcare provided by expertly trained Nannies. As a proud sponsor of Sesame Street, Beaches offers another exclusive for families -- the Beaches Resorts Caribbean Adventure with Sesame Street, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. With additional amenities including Butler Service for truly indulgent pampering, Red Lane(R) Spas with services and treatments inspired by the region, and the WeddingMoons(R) and FamilyMoons(R) programs to make that special day just perfect, Beaches offers something for everyone. Beaches Resorts is part of the Sandals' family, the Caribbean's largest operator of Luxury Included(R) resorts, and has been voted the World's Leading Family All-Inclusive Resort for ten years in a row. For more information about Beaches Resorts, call 1-800-BEACHES (1-800-232-2437) or visit the Web site at www.beaches.com. ABOUT HH ADVERTISING HH Advertising is a full-service, award-winning advertising agency located in Miami, FL founded by Cheryl Hamersmith and Tracey Hunter. Over the past 20 years, it has established itself as South Florida's preeminent marketing force in the travel and hospitality industries, helping to create brands for major resort chains, airlines, and tourism boards. It provides a full spectrum of client services, including print and broadcast advertising, promotions, new media, and partnership marketing. ABOUT ID MEDIA ID Media helps leading advertisers profit in today's fast-changing media marketplace. The company, which is the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems. ID Media serves clients including American Express, Brink's Home Security, CA, HBO, DeVry, Johnson & Johnson, Kaiser Permanente, Nautilus, Nikon, SC Johnson, and Verizon from locations in New York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group of Companies (NYSE: IPG).
SOURCE ID Media
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