2014

SAP and DigitalRoute Enable Service Innovation for New Business Models SAP and DigitalRoute Sign Global Reseller Agreement to Support Flexible Delivery of New Business Models via Single Platform that Simplifies Data Access Across Networks

NEWTOWN SQUARE, Pa. and ALPHARETTA, Ga., Oct. 18, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) and DigitalRoute today announced a global reseller agreement whereby SAP will offer DigitalRoute's MediationZone solution to its customers as the SAP® Convergent Mediation application by DigitalRoute. This scalable software facilitates connectivity to the charging solution that supports key use cases for telecommunications, high-tech, banking, postal and logistics companies across the globe.

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The mediation layer is a critical component of a competitive billing solution, which seamlessly integrates network elements and data sources with the SAP® Convergent Charging application. SAP Convergent Mediation helps customers optimize data streams to shorten time to market for new services and respond quickly to changes in network infrastructure or regulatory demands. As networks evolve and consumers demand an increasingly complex array of innovative services, the ability to support new offerings is a critical source of competitive advantage for service providers. SAP's reseller agreement with DigitalRoute supports growth in a rapidly changing market, enabling companies to expand markets, offer innovative services and quickly address customers' changing needs without being constrained by their billing solution.

"SAP Convergent Mediation allows our customers to address new business requirements and drive profitable growth," said Jens Amail, senior vice president, Services Industries, SAP. "Working with DigitalRoute to provide out-of-the-box integration with SAP Convergent Charging for transaction rating and charging allows us to extend our support for the billing requirements of new 'telco 2.0' services and evolving customer demands."

SAP Convergent Mediation delivers reduced total cost of ownership via deployment of an online and offline data integration solution along with improved competitiveness through flexible and rapid configuration options to adapt to new requirements. It supports a wide range of industry-standard protocols and data formats, and offers a scale-out architecture that allows for massive scaling on cost-efficient hardware footprint.

"Increasing online commerce has resulted in an explosion of data," said Jan Karlsson, CEO, DigitalRoute. "Mediation software is a key source of performance and efficiency benefits The combination of SAP Convergent Mediation and SAP Convergent Charging delivers an end-to-end solution that will empower customers in the service industries to achieve real competitive advantages."

For more information, visit the SAP Newsroom.

About DigitalRoute
DigitalRoute® is an independent software vendor delivering market-leading mediation and integration solutions to the global telecommunications and data communications industry. DigitalRoute simplifies service providers' data infrastructure, centralizing integration of IT and communication networks. DigitalRoute technology for mediation, data integration and policy control is deployed by 250 customers worldwide. For more information visit www.digitalroute.com.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.
SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of SAP in Germany and other countries.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Kate McNeel, SAP, +1 484 624 2256, k.mcneel@sap.com, CDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Erin Rohr, Metis Communications, +1(617) 236-0500, erin.rohr@metiscomm.com, EDT

SOURCE SAP AG



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