Sarah Jessica Parker Enjoys Being a Girl in Gap's New Spring TV Spot

Actress and Fashion Icon Sings in TV Spot Celebrating Pretty Khaki and

Feminine Style

Mar 01, 2005, 00:00 ET from Gap

    SAN FRANCISCO, March 1 /PRNewswire-FirstCall/ -- Performing a new
 interpretation of the Broadway song "Enjoy Being a Girl," Sarah Jessica Parker
 returns to her musical roots in Gap's new TV spot for spring.  Marking her
 third consecutive season with Gap, Sarah Jessica embraces femininity, fashion
 and fun in Gap's latest TV spot entitled "Pretty Khaki," which debuts March
 3rd and illustrates how khaki has been reinvented by Gap this season.
     (Photo: )
     "This spring, we've taken khaki -- an American essential Gap is famous for
 -- and made it more fashionable and versatile than ever," said Jeff Jones,
 executive vice president of Gap Marketing.  "Gap khaki has been transformed
 with a whole new feminine twist this season and who better than Sarah Jessica
 to bring this transformation to life."
     Singing for the first time since a Broadway role in 1997, Sarah Jessica
 opens the 30-second spot in a quintessential "girly" bedroom as she primps for
 a day out on the town.  The bedroom is filled with feminine frills including a
 vanity table and dressing room -- and everything from the carpet to the walls
 are pretty in pink.  As Sarah Jessica gets ready to enjoy the first day of
 spring, she tries on an array of khaki outfits, finds the perfect look for the
 occasion and runs outside to greet the world.
     Outside her apartment, there is a feeling of springtime celebration --
 trees are blooming, people are enjoying the fresh air and an admirer hands
 Sarah Jessica a beautiful bouquet of pink flowers.  The commercial captures
 the energy of spring while showcasing Gap's new feminine khaki paired with
 spring's flirty tops.  Set to Marc Shamain's rendition of the classic Rogers
 and Hammerstein song "Enjoy Being a Girl," Sarah Jessica sings and dances her
 way through the spot in everything from wide leg khaki pants paired with a
 flirty puff-sleeved shirt to a khaki trench coat and sexy silk cami.
     "It was such fun shooting this commercial and capturing the energy and
 excitement of spring," said Sarah Jessica Parker.  "Women will love the new
 clothes for the season," added Parker who describes her own personal style as
 having "no rules -- from thrift to vintage to off the rack to couture."
     "Pretty Khaki" will air in the United States on all major networks and
 cable from March 3 through March 29.  It will also run in Canada from March 3
 through March 29 and London from March 1 through April 3. The campaign, which
 consists of TV, print, direct mail, online and in-store marketing, was
 developed by Laird+Partners, Gap's creative agency, and the TV spot was
 directed by acclaimed movie director Peyton Reed.
      CONTACT:  Katie Hall