Sarah Palin Generates More Search Interest than Hurricane Gustav and the DNC Combined, Seeing Biggest Bump in Search Activity on Lycos

    WALTHAM, Mass., Sept. 4 /PRNewswire/ -- Lycos, Inc.
 (http://www.lycos.com), a leading provider of social publishing, media and
 search services, today announced the following information from The Lycos
 50(TM), the most popular Internet search terms and trends for the week
 ending Aug. 30, 2008. For more information on this week's list and
 commentary, go to http://50.lycos.com. Readers of The Lycos 50 can also
 share their thoughts on Internet trends and pop culture on The Lycos 50
 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red
 Carpet Blog at http://redcarpet.tripod.com/blog/.
 
 

     Biggest Movers and Shakers for Week Ending Aug. 30, 2008:
 
     1.  Sarah Palin                700%
     2.  American Idol              560%
     3.  Kara DioGuardi             525%
     4.  Dancing with the Stars     480%
     5.  Hurricane Gustav           415%
     6.  Selena Gomez               365%
     7.  Daniel Radcliff            300%
     8.  Heidi Montag               250%
     9.  Democratic National        235%
         Convention
     10. David Duchovny             175%
 
     Search Gainers:
 
     The news frenzy surrounding Republican presidential nominee John
 McCain's choice of his vice presidential running mate has caused an
 avalanche of online interest in Alaska Governor Sarah Palin, surging 700
 percent since last Friday. Palin generates more search activity this week
 than Hurricane Gustav and the Democratic National Convention combined. The
 most popular Sarah Palin search-related queries include: Sarah Palin
 family, Sarah Palin candidate, Sarah Palin down syndrome, and Sarah Palin
 pregnant daughter. Meanwhile, search interest in actress Selena Gomez, star
 of the Disney Channel's The Wizards of Waverly Place, triples following
 rumors Gomez is dating Nick Jonas, upstaging fellow Disney Channel star
 Miley Cyrus. Gomez has also just released her music video for "Tell Me
 Something I Don't Know" from Another Cinderella Story. Searches also spike
 this week for American Idol's newest judge, Grammy-nominated songwriter
 Kara DioGuardi, up 525 percent. DioGuardi has jumped right into her judging
 duties, joining Paula Abdul, Randy Jackson and Simon Cowell for the New
 York City Idol tryouts this week. And online interest in actor David
 Duchovny rises 175 percent after the X Files star announced he has
 voluntarily entered treatment for sex addiction.
 
     About Lycos, Inc.
 
     Lycos, Inc. operates search and technology web sites that foster online
 communities, including the new Lycos Cinema community, bringing people
 together one flick at a time. Other Lycos products and sites include
 Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos
 Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc.
 (http://www.lycos.com) is a wholly owned subsidiary of Daum Communications
 Corp., a leading Internet portal and e-commerce destination in Korea with a
 growing presence throughout the Asian markets. Lycos was acquired by Korean
 Daum Communications Corp. in October 2004 and has its U.S. headquarters in
 Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ:
 035720, www.daum.net.
 
     Lycos(R) is a registered trademark of Lycos, Inc. All other product or
 service marks mentioned herein are those of Daum Communications Corp.,
 Lycos, Inc. or their respective owners. All rights reserved.
 
 
 

SOURCE Lycos, Inc.