Sarah Palin Generates More Search Interest than Hurricane Gustav and the DNC Combined, Seeing Biggest Bump in Search Activity on Lycos New American Idol Judge Kara DioGuardi, Actor David Duchovny and Disney

Channel Star Selena Gomez Among Big Search Gainers on Lycos

The Lycos 50(TM) for Week Ending Aug. 30, 2008



    WALTHAM, Mass., Sept. 4 /PRNewswire/ -- Lycos, Inc.
 (http://www.lycos.com), a leading provider of social publishing, media and
 search services, today announced the following information from The Lycos
 50(TM), the most popular Internet search terms and trends for the week
 ending Aug. 30, 2008. For more information on this week's list and
 commentary, go to http://50.lycos.com. Readers of The Lycos 50 can also
 share their thoughts on Internet trends and pop culture on The Lycos 50
 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red
 Carpet Blog at http://redcarpet.tripod.com/blog/.
 
 
Biggest Movers and Shakers for Week Ending Aug. 30, 2008: 1. Sarah Palin 700% 2. American Idol 560% 3. Kara DioGuardi 525% 4. Dancing with the Stars 480% 5. Hurricane Gustav 415% 6. Selena Gomez 365% 7. Daniel Radcliff 300% 8. Heidi Montag 250% 9. Democratic National 235% Convention 10. David Duchovny 175% Search Gainers: The news frenzy surrounding Republican presidential nominee John McCain's choice of his vice presidential running mate has caused an avalanche of online interest in Alaska Governor Sarah Palin, surging 700 percent since last Friday. Palin generates more search activity this week than Hurricane Gustav and the Democratic National Convention combined. The most popular Sarah Palin search-related queries include: Sarah Palin family, Sarah Palin candidate, Sarah Palin down syndrome, and Sarah Palin pregnant daughter. Meanwhile, search interest in actress Selena Gomez, star of the Disney Channel's The Wizards of Waverly Place, triples following rumors Gomez is dating Nick Jonas, upstaging fellow Disney Channel star Miley Cyrus. Gomez has also just released her music video for "Tell Me Something I Don't Know" from Another Cinderella Story. Searches also spike this week for American Idol's newest judge, Grammy-nominated songwriter Kara DioGuardi, up 525 percent. DioGuardi has jumped right into her judging duties, joining Paula Abdul, Randy Jackson and Simon Cowell for the New York City Idol tryouts this week. And online interest in actor David Duchovny rises 175 percent after the X Files star announced he has voluntarily entered treatment for sex addiction. About Lycos, Inc. Lycos, Inc. operates search and technology web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (http://www.lycos.com) is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net. Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

SOURCE Lycos, Inc.

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