SKILLMAN, N.J., July 7 /PRNewswire/ -- When was the last time that you and
your sweetie went out on a real "date"? Well, according to a recent survey of
women in committed relationships by the K-Y(R) Brand, it's been awhile! 77% of
the women surveyed said they wish they could spend more romantic time alone
with their partner. As busy couples juggle demanding jobs, kids and the
growing responsibilities of our generation, quality romantic "alone" time is
in short supply. So in an effort to save the time honored tradition of "date
night," the K-Y(R) Brand has moved to declare August 7, 2004 National Date
Night, a night for hectic couples everywhere to turn off the computer and the
cell phone, leave the kids with the sitter and enjoy an intimate evening
It's no secret that ever increasing demands on our time -- work, family,
social -- are sapping Americans of that "loving feeling." Michele Weiner-
Davis, author of "The Sex Starved Marriage" and a contributor to Newsweek's
much talked about 2003 cover story "No Sex Please, We're Married," feels that
simply scheduling time together is a crucial step in maintaining a healthy,
happy relationship. "My theory is, just do it!" Weiner-Davis says. "Don't wait
until you are in the mood, or until you have more 'time.' National Date Night
is about declaring the importance of that time together, about setting aside
private time to relax and have fun with your partner."
The K-Y(R) Brand Survey found some other new and interesting facts about
established couples and their romantic habits. An overwhelming number of women
found their romantic and intimate life to be very satisfying. 76% of women
surveyed indicated that they still enjoy sex with their partner as much as
they did when they met. Still, almost one in four said that they don't
remember the last time they went on a date with their spouse or partner. Also,
stress tops the list of factors that interfere with their sex lives, followed
closely by work and kids.
In honor of the first ever National Date Night, the K-Y(R) Brand will be
hosting promotions in several key cities as well as a National Date Night
"Save the Date" contest to be announced soon. In the meantime, help support
the K-Y(R) Brand "Save the Date" movement and mark National Date Night --
Saturday, August 7, 2004 -- in your calendar.
About the K-Y(R) Brand
More couples than ever are using K-Y(R) Brand personal lubricants to
provide a safe, fun way to enhance intimacy. The lubricants provide a unique
and fun way to enjoy intimate activity. All K-Y(R) Brand Personal Lubricants
are water-soluble and are condom compatible.
The K-Y(R) Brand line of products includes K-Y(R) Brand Liquid Personal
Lubricant, K-Y(R) Brand ULTRAGEL(TM) Personal Lubricant, K-Y(R) Brand Jelly
Personal Lubricant, K-Y(R) Brand Warming Liquid Personal Lubricant, K-Y(R)
Brand Warming ULTRAGEL(TM) Personal Lubricant and K-Y(R) Brand Warming Jelly.
The independent consumer research was completed in mid-June 2004 on behalf
of K-Y by ICR/International Communications Research. ICR questioned 517
American women aged 25-60 who are either married or in a committed
relationship of at least 3 years. The survey has a margin of error of plus or
minus 4.31 percent.
SOURCE K-Y(R) Brand