NEW ORLEANS, Dec. 15 /PRNewswire/ -- After a 116-year absence from the
market, the Sazerac Company of New Orleans is pleased to reintroduce its
Sazerac Rye Whiskey, bottled in the original late 1800's package. This whiskey
has been eight years in the making and once again joins the Sazerac family to
represent the true "Spirit of New Orleans."
The Sazerac Company is one of the oldest family-owned companies in New
Orleans, dating back to 1850 and the coffeehouse of the same name. It was at
the Sazerac Coffeehouse that rye whiskey grew in popularity as the primary
ingredient of America's first cocktail -- "The Sazerac." This historic
cocktail included rye whiskey along with Peychaud's Bitters, Herbsaint
Absinthe Liqueur and a lump of sugar. Today, the Sazerac Company proudly
owns, makes and distributes Peychaud's Bitters, Herbsaint, and Sazerac Rye
Sazerac Rye is distilled, aged and hand-bottled at the Sazerac Company's
award-winning Buffalo Trace Distillery. Each bottle from the initial
production run of 1,000 bottles has been specially numbered. As with the
other whiskies of Buffalo Trace Distillery, the utmost care is taken in the
production of Sazerac Rye, and it is some of the finest whiskey the distillery
has to offer.
"We began aging the whiskey for Sazerac Rye in 1998 and, after seven
summers, this whiskey is at a perfect age for drinking. With resurgent demand
for American Rye Whiskey and classic cocktails, we believe our limited supply
will sell out very quickly," said Charlotte Conner-Plute, Brand Manager.
The reintroduction of Sazerac Rye coincides with the Ogden Museum of
Southern Arts' publication of Phillip Collier's Missing New Orleans, with text
by J. Richard Gruber, Jim Rapier and Mary Beth Romig, a foreword by Pete
Fountain and photography in the Katrina epilogue by David Rae Morris. This
book pays tribute to New Orleans' rich traditions and history. The book also
includes a chronicle of the history of the Sazerac Company in New Orleans.
Sazerac Rye will debut in selected markets early 2006 selling for
approximately $20.00 per 750ml bottle. For more information on Sazerac Rye,
please email Charlotte Conner-Plute at firstname.lastname@example.org.
For more information on the history of the Sazerac Company and "America's
First Cocktail" go to www.sazerac.com.
About The Sazerac Company
Sazerac is one of New Orleans oldest family owned, privately held
companies and has operations in New Orleans, Louisiana; Franklin County,
Kentucky; Fredericksburg, Virginia and Loomis, California.
For more information, please visit www.sazerac.com.
SOURCE Sazerac Company