Sazerac Company of New Orleans Introduces Flagship Brand

Sazerac Rye Whiskey - "The Spirit Of New Orleans"

Dec 15, 2005, 00:00 ET from Sazerac Company

    NEW ORLEANS, Dec. 15 /PRNewswire/ -- After a 116-year absence from the
 market, the Sazerac Company of New Orleans is pleased to reintroduce its
 Sazerac Rye Whiskey, bottled in the original late 1800's package. This whiskey
 has been eight years in the making and once again joins the Sazerac family to
 represent the true "Spirit of New Orleans."
     The Sazerac Company is one of the oldest family-owned companies in New
 Orleans, dating back to 1850 and the coffeehouse of the same name.  It was at
 the Sazerac Coffeehouse that rye whiskey grew in popularity as the primary
 ingredient of America's first cocktail -- "The Sazerac." This historic
 cocktail included rye whiskey along with Peychaud's Bitters, Herbsaint
 Absinthe Liqueur and a lump of sugar.  Today, the Sazerac Company proudly
 owns, makes and distributes Peychaud's Bitters, Herbsaint, and Sazerac Rye
     Sazerac Rye is distilled, aged and hand-bottled at the Sazerac Company's
 award-winning Buffalo Trace Distillery. Each bottle from the initial
 production run of 1,000 bottles has been specially numbered.  As with the
 other whiskies of Buffalo Trace Distillery, the utmost care is taken in the
 production of Sazerac Rye, and it is some of the finest whiskey the distillery
 has to offer.
     "We began aging the whiskey for Sazerac Rye in 1998 and, after seven
 summers, this whiskey is at a perfect age for drinking.  With resurgent demand
 for American Rye Whiskey and classic cocktails, we believe our limited supply
 will sell out very quickly," said Charlotte Conner-Plute, Brand Manager.
     The reintroduction of Sazerac Rye coincides with the Ogden Museum of
 Southern Arts' publication of Phillip Collier's Missing New Orleans, with text
 by J. Richard Gruber, Jim Rapier and Mary Beth Romig, a foreword by Pete
 Fountain and photography in the Katrina epilogue by David Rae Morris. This
 book pays tribute to New Orleans' rich traditions and history.  The book also
 includes a chronicle of the history of the Sazerac Company in New Orleans.
     Sazerac Rye will debut in selected markets early 2006 selling for
 approximately $20.00 per 750ml bottle. For more information on Sazerac Rye,
 please email Charlotte Conner-Plute at
     For more information on the history of the Sazerac Company and "America's
 First Cocktail" go to
     About The Sazerac Company
     Sazerac is one of New Orleans oldest family owned, privately held
 companies and has operations in New Orleans, Louisiana; Franklin County,
 Kentucky; Fredericksburg, Virginia and Loomis, California.
     For more information, please visit

SOURCE Sazerac Company