NEW YORK, Jan. 29 /PRNewswire/ -- Scanbuy, a global leader in mobile
marketing solutions, announced today that its ScanLife mobile 2D barcode
application is now compatible with camera-enabled BlackBerry(R) smartphones
from Research In Motion (RIM). ScanLife-capable devices include the 8300,
8310, 8320, 8100, and 8130 models; also known as the Curve(TM) and
Scanbuy's technology uses the camera phone to connect the physical
world to the digital world. By downloading the free ScanLife software
though the mobile browser at www.getscanlife.com, Blackberry users will
have the ability to scan and read EZcodes providing instant access to a
wide variety of information and digital content. Because of their simple
design, EZcodes are supported by a wide range of camera phones.
"Despite their enormous popularity among heavy wireless data users,
BlackBerries have not been able to read the vast majority of 2D barcode
formats, so this functionality gives ScanLife a distinct advantage in the
marketplace," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy.
"We are committed to working with every stakeholder in the mobile ecosystem
to advance 2D barcode technology and continue expanding our user base
ScanLife has been successfully deployed and supported by leading mobile
providers and handset manufacturers in France, Spain, the Philippines,
Greater China, Brazil and the United States. The ScanLife Code Registry and
Management platform enables marketers and content providers to create and
manage measurable 2D barcode campaigns, thus extending brand engagement
onto mobile devices.
In addition to the BlackBerry models, the ScanLife handset software is
also compatible with all of the world's most popular handsets from
manufacturers including Nokia, Samsung, Motorola, LG and Sony Ericsson.
For more information on Scanbuy, please visit www.scanbuy.com or
Scanbuy is the leading global provider of mobile marketing solutions
that use the camera phone as the link between the physical world and the
digital world. Scanbuy's 2D barcode capture technology is revolutionizing
the way media companies, marketers, handset manufacturers and carriers
around the world provide information and services to consumers on their
mobile phones. Founded in 2000, Scanbuy has a strong and growing
intellectual property base in 2D barcode technology. The company's
investors include Longworth Venture Partners, Masthead Venture Partners and
The BlackBerry and RIM families of related marks, images and symbols
are the exclusive properties and trademarks of Research In Motion Limited.