Scanbuy 2D Barcode Application Now Compatible with Camera-Enabled BlackBerry Handsets

ScanLife Allows Easy Access to Content for the 'Always Connected' Mobile


Jan 29, 2008, 00:00 ET from Scanbuy

    NEW YORK, Jan. 29 /PRNewswire/ -- Scanbuy, a global leader in mobile
 marketing solutions, announced today that its ScanLife mobile 2D barcode
 application is now compatible with camera-enabled BlackBerry(R) smartphones
 from Research In Motion (RIM). ScanLife-capable devices include the 8300,
 8310, 8320, 8100, and 8130 models; also known as the Curve(TM) and
     Scanbuy's technology uses the camera phone to connect the physical
 world to the digital world. By downloading the free ScanLife software
 though the mobile browser at, Blackberry users will
 have the ability to scan and read EZcodes providing instant access to a
 wide variety of information and digital content. Because of their simple
 design, EZcodes are supported by a wide range of camera phones.
     "Despite their enormous popularity among heavy wireless data users,
 BlackBerries have not been able to read the vast majority of 2D barcode
 formats, so this functionality gives ScanLife a distinct advantage in the
 marketplace," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy.
 "We are committed to working with every stakeholder in the mobile ecosystem
 to advance 2D barcode technology and continue expanding our user base
     ScanLife has been successfully deployed and supported by leading mobile
 providers and handset manufacturers in France, Spain, the Philippines,
 Greater China, Brazil and the United States. The ScanLife Code Registry and
 Management platform enables marketers and content providers to create and
 manage measurable 2D barcode campaigns, thus extending brand engagement
 onto mobile devices.
     In addition to the BlackBerry models, the ScanLife handset software is
 also compatible with all of the world's most popular handsets from
 manufacturers including Nokia, Samsung, Motorola, LG and Sony Ericsson.
     For more information on Scanbuy, please visit or
     About Scanbuy
     Scanbuy is the leading global provider of mobile marketing solutions
 that use the camera phone as the link between the physical world and the
 digital world. Scanbuy's 2D barcode capture technology is revolutionizing
 the way media companies, marketers, handset manufacturers and carriers
 around the world provide information and services to consumers on their
 mobile phones. Founded in 2000, Scanbuy has a strong and growing
 intellectual property base in 2D barcode technology. The company's
 investors include Longworth Venture Partners, Masthead Venture Partners and
 Hudson Ventures.
     The BlackBerry and RIM families of related marks, images and symbols
 are the exclusive properties and trademarks of Research In Motion Limited.

SOURCE Scanbuy