ScanLife Mobile App Reveals New Holiday Shopping Experience Which Incorporates Local Prices, Coupons and Nutrition Information Barcodes from Everyday Products Will Give Users Customized Experiences that Save Time & Money

NEW YORK, Nov. 17, 2010 /PRNewswire/ -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, announced today new features in its ScanLife app when scanning 1D (UPC) barcodes. Some of the hallmark new features include digital coupons on every day products, prices and availability from local stores and detailed nutrition information from thousands of food products. Many of these features have never been available from a single app which will make it easier than ever for millions of ScanLife users in the United States to obtain the most meaningful details they need for a broad variety of products.

"We're happy to offer these new features that will extend the value of 1D barcodes and making the data that we can return more user friendly for shoppers, just in time for the holiday season," said Mike Wehrs, CEO and president of Scanbuy. "Half our scans come from UPC codes and we are trying to give our users the best all around experience from any code they scan whether it is 1D or 2D like QR Codes or EZcodes."

The content displayed from the UPC code will be targeted and relevant to what the shopper needs based on the product they are scanning. The new features will add to ScanLife's current mobile shopping capabilities and are supported by partners across a number of areas:

  • Local prices via Milo.com.  Scan the code to see what other local stores currently have the product in-stock and how the price at one compares to another down the block.  Great for local price checks when doing last minute holiday shopping.
  • Digital coupons from Coupons.com.  Scan a code from a product in your home or on the go to get relevant coupons from top manufacturers.  Customers can scan a box of cereal or bottle of shampoo to find and print coupons for savings in the store.   This is a useful new feature considering that over 30 percent of ScanLife traffic comes from everyday products like groceries and personal care.
  • Nutrition information via Food Essentials.  Scan the code to see if there are specific allergens like gluten or peanuts in a specific food, or get other health information like calories and sugars.  Food Essentials has built the database over the last six years by collecting food label data and manually parsing the individual ingredients.

"Eight in 10 consumers make buying decisions before entering the grocery store," said Steve Horowitz," CTO of Coupons.com, Incorporated. "Our partnership with Scanbuy helps shoppers find budget-stretching coupons for their favorite products, as well as for other items in that product category, helping them save money and make final brand purchase selections."

"Partnering with Scanbuy allows us to bring the benefit of local product search to millions of savvy shoppers who are looking to get their hands on the hottest products this holiday season," added Jack Abraham, founder and CEO of Milo.com.

These features will be immediately available to the top three Smartphone platforms in the United States: Android, iPhone, and BlackBerry. Users in other countries will still have access to existing features app capabilities which include online pricing information, reviews, product specs and the ability to download music tracks or Kindle editions of books. To get the free ScanLife application, go to www.getscanlife.com from your mobile browser or visit your app store.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, Chile, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company's investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners.

For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

SOURCE Scanbuy, Inc.



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