CINCINNATI, Jan. 19 /PRNewswire-FirstCall/ -- Today Procter & Gamble (NYSE: PG) announced the launch of Shania's Wishes for Spring(TM), the newest scented disc in the line-up for Scentstories(TM) by Febreze(TM). The disc is the latest note in P&G's marketing partnership with superstar Shania Twain to promote Scentstories, a revolutionary new way to play scents like you play music. With the touch of a play button, Scentstories enlivens your home with the multiple-scent experience of a real environment. This specially designed disc player plays scents instead of songs and the variety of scent-themed discs lets you select a Scentstories disc like you'd choose and play your favorite CD. (Photo: http://www.newscom.com/cgi-bin/prnh/20050119/NYW018 ) Shania's Wishes for Spring, the seventh scent disc in the collection and the first-ever celebrity scent disc, includes five scent tracks: "daffodils swaying in the breeze," "hanging sheets on the line," "breezes through the window," "mouthwatering citrus" and "picking lily of the valley." With the purchase of the special limited-edition Scentstories disc, consumers will also be able to receive a bonus Shania Twain DVD by mail while supplies last with Proof of Purchase. In celebration of the Shania's Wishes for Spring disc launch and to support the fight against hunger, P&G will donate $100,000 to America's Second Harvest, a charity close to Shania's heart. The international star's partnership with P&G was first announced in September, and includes her involvement in the musically-themed marketing campaign, with Shania's hit "Forever and For Always" featured in the Scentstories TV ads; Shania starring in the upcoming print ads and prominently on http://www.scentstories.com; and her new duet, "Party for Two," to be showcased in the radio ads across country music stations. "I'm thrilled for the launch of this special Scentstories disc that includes my favorite springtime scents all on one disc. I hope that my fans will enjoy and appreciate these fresh aromas and feel good at the same time knowing P&G, the makers of Scentstories, are supporting America's Second Harvest," said Shania. "The fight against hunger is so important and I'm thankful to P&G for supporting the cause in conjunction with the Shania's Wishes for Spring disc launch." "Shania has lent the same level of beauty and creativity to her new Scentstories disc as she does to her own music. We're pleased to bring music lovers nationwide another great thematic Scentstories disc that will allow them to express themselves through scent," said John Sebastian, brand manager for Scentstories. "This is just another step in our exciting partnership with Shania Twain -- the many musical components of the campaign complement the unique ability Scentstories provides for consumers to play scents like they play music." Scentstories adds a new dimension to your personal space. Perfect for everyday use in the living room, bedroom or where you want to enjoy a wonderful scent experience, Scentstories is also a great way to set the mood for a party or make your home more festive for the holidays. Switch scent discs at any time (like you switch music CDs) to create a different mood or atmosphere. Each scent disc is reusable for 20 plays or 50 hours. Other themed discs include: "strolling through the garden(TM)," "wandering barefoot on the shore(TM)," "exploring a mountain trail(TM)," "relaxing in the hammock(TM)," "shades of vanilla(TM)," and "celebrate the holidays(TM)." For more information on this revolution in home fragrance and details on Shania's partnership with Scentstories, visit http://www.scentstories.com. About P&G Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of about 110,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
SOURCE Procter & Gamble