Scentstories(TM) by Febreze(TM) Launches Shania's Wishes For Spring(TM)

Superstar Launches a Spring-themed Scentstories Disc

Jan 19, 2005, 00:00 ET from Procter & Gamble

    CINCINNATI, Jan. 19 /PRNewswire-FirstCall/ -- Today Procter & Gamble
 (NYSE:   PG) announced the launch of Shania's Wishes for Spring(TM), the newest
 scented disc in the line-up for Scentstories(TM) by Febreze(TM).  The disc is
 the latest note in P&G's marketing partnership with superstar Shania Twain to
 promote Scentstories, a revolutionary new way to play scents like you play
 music.  With the touch of a play button, Scentstories enlivens your home with
 the multiple-scent experience of a real environment.  This specially designed
 disc player plays scents instead of songs and the variety of scent-themed
 discs lets you select a Scentstories disc like you'd choose and play your
 favorite CD.
     (Photo: )
     Shania's Wishes for Spring, the seventh scent disc in the collection and
 the first-ever celebrity scent disc, includes five scent tracks: "daffodils
 swaying in the breeze," "hanging sheets on the line," "breezes through the
 window," "mouthwatering citrus" and "picking lily of the valley."  With the
 purchase of the special limited-edition Scentstories disc, consumers will also
 be able to receive a bonus Shania Twain DVD by mail while supplies last with
 Proof of Purchase.  In celebration of the Shania's Wishes for Spring disc
 launch and to support the fight against hunger, P&G will donate $100,000 to
 America's Second Harvest, a charity close to Shania's heart.
     The international star's partnership with P&G was first announced in
 September, and includes her involvement in the musically-themed marketing
 campaign, with Shania's hit  "Forever and For Always" featured in the
 Scentstories TV ads; Shania starring in the upcoming print ads and prominently
 on; and her new duet, "Party for Two," to be
 showcased in the radio ads across country music stations.
     "I'm thrilled for the launch of this special Scentstories disc that
 includes my favorite springtime scents all on one disc.  I hope that my fans
 will enjoy and appreciate these fresh aromas and feel good at the same time
 knowing P&G, the makers of Scentstories, are supporting America's Second
 Harvest," said Shania.  "The fight against hunger is so important and I'm
 thankful to P&G for supporting the cause in conjunction with the Shania's
 Wishes for Spring disc launch."
     "Shania has lent the same level of beauty and creativity to her new
 Scentstories disc as she does to her own music.  We're pleased to bring music
 lovers nationwide another great thematic Scentstories disc that will allow
 them to express themselves through scent," said John Sebastian, brand manager
 for Scentstories.  "This is just another step in our exciting partnership with
 Shania Twain -- the many musical components of the campaign complement the
 unique ability Scentstories provides for consumers to play scents like they
 play music."
     Scentstories adds a new dimension to your personal space.  Perfect for
 everyday use in the living room, bedroom or where you want to enjoy a
 wonderful scent experience, Scentstories is also a great way to set the mood
 for a party or make your home more festive for the holidays.  Switch scent
 discs at any time (like you switch music CDs) to create a different mood or
     Each scent disc is reusable for 20 plays or 50 hours.  Other themed discs
 include:  "strolling through the garden(TM)," "wandering barefoot on the
 shore(TM),"  "exploring a mountain trail(TM)," "relaxing in the hammock(TM),"
 "shades of vanilla(TM)," and "celebrate the holidays(TM)."  For more
 information on this revolution in home fragrance and details on Shania's
 partnership with Scentstories, visit
     About P&G
     Two billion times a day, P&G brands touch the lives of people around the
 world. The company has one of the strongest portfolios of trusted, quality,
 leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
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SOURCE Procter & Gamble