SCO Enables Brandable Mobile Messaging and Polling Services

SCO Enhances Award-Winning Me Inc.(R) Digital Services for High Impact


Apr 05, 2006, 01:00 ET from The SCO Group

    LAS VEGAS, April 5 /PRNewswire-FirstCall/ -- CTIA Wireless Show -- SCO
 Group, Inc. ("SCO") (Nasdaq:   SCOX) a leading provider of UNIX(R) software
 technology for distributed, embedded and network-based systems, today
 announced an upgrade to its Me Inc. Rich Mobility Services that allows
 subscribers to send branded audio messages and opinion polls to thousands of
 customers and prospects from anywhere in seconds.
     Based on SCO's unique and powerful EdgeClick(R) mobile infrastructure
 software platform, Me Inc. is a growing suite of digital services for
 communications, collaboration and control that empower the mobile worker and
 improve enterprise agility by bringing the power of server computers to smart
 phones. In addition to the currently available Shout audio messaging and Vote
 opinion polling services, Me Inc. will soon include additional services for
 mobile management of corporate infrastructure and business processes, as well
 as mobile services for workflow, corporate alignment, and access to enterprise
 data assets.
     With the version of Me Inc. announced today it is possible even for small
 companies to easily gain advanced direct marketing and opinion research
 capabilities, and massive market reach, with no need for special skills,
 costly hardware and software, or even their own web sites. Hosted by The SCO
 Group, Me Inc is an on-line subscription service that enables users of smart
 phones or web browsers to create promotional audio and text messages and
 combine them with rich web media on landing pages in SCO's EdgeClick Park web
 portal. Subscribers can then announce new messages and drive consumers to them
 through standard email and text messaging. Just as easily, using the same
 facilities in Me Inc. and EdgeClick Park, marketers can create and upload
 opinion and rating polls and instantly distribute them to any number of
 consumers for near real-time response gathering and measurement.
     For example, a US-based car dealership group is using Me Inc. to reach
 hundreds of thousands of pre-qualified prospective car buyers with promotional
 messages for purchase incentives, sales events, financing options, and
 available model inventory and dealer services through targeted multi-touch
 campaigns that seamlessly blend email, coupons, and web content, all at a
 fraction of the cost of old-fashioned direct mail marketing.
     "Me Inc.'s powerful communications capabilities, combined with these new
 branding features enable subscribers to reach customers in new and exciting
 ways, foster greater customer intimacy, and get a faster response to their
 messages and offers," said Tim Negris, executive vice president of sales and
 marketing, The SCO Group, Inc. "It has never been easier for today's marketers
 to hear and be heard."
     Pricing and Availability
     Me Inc. digital services are currently available on a subscription basis
 for $9.99 per service, per month, with variable pricing available for
 communicating to large groups and audiences. For a limited time, Me Inc. Shout
 users can also use the Me Inc. Vote service at no extra charge. For more
 information on EdgeClick technology, the Me Inc. suite of services or how to
 become an EdgeClick solution partner or Me Inc. sales agent, please call 1-
 800-726-8649 toll free within the U.S. and Canada or visit
     About SCO
     The SCO Group (Nasdaq:   SCOX) is a leading provider of UNIX software
 technology for distributed, embedded and network-based systems, offering SCO
 OpenServer for small to medium business, UnixWare for enterprise applications,
 and Me Inc. for digital network services. SCO's highly innovative and reliable
 solutions help millions of customers grow their businesses everyday, from SCO
 OpenServer on main street to UnixWare on Wall Street, and beyond. SCO owns the
 core UNIX operating system, originally developed by AT&T/Bell Labs and is the
 exclusive licensor to Unix-based system software providers.
     Headquartered in Lindon, Utah, SCO has a worldwide network of thousands of
 resellers and developers. SCO Global Services provides reliable localized
 support and services to partners and customers. For more information on SCO
 products and services, visit
     SCO, SCO OpenServer, the associated SCO logo, EdgeClick, EdgeClick Park
 and Me Inc. are trademarks or registered trademarks of The SCO Group, Inc. in
 the U.S. and other countries. UNIX and UnixWare are registered trademarks of
 The Open Group.