NETANYA, Israel, October 15, 2013 /PRNewswire/ --
SCR is honored to have won a prestigious Dairy Herd Management Innovation Award at the World Dairy Expo in Madison, Wisconsin. The award was presented to SCR on Oct. 1st in recognition of the company's latest innovation, the SCR Heatime HR-LD System.
The winning products were chosen by a panel of agribusiness representatives, dairy farmers and university experts based on the products' originality, usefulness and overall value to dairy farmers.
The SCR Heatime HR-LD System, officially launched at the World Dairy Expo, is the most advanced cow monitoring system currently available. It integrates SCR's unique combination of rumination and activity monitoring with long-distance radio frequency communication. The system delivers real-time actionable information by transmitting activity and rumination data from each cow anywhere on the farm a few times every hour. This revolutionizes dairy farm management; enabling real-time, data-based decision making for significantly improved reproductive performance and cow health management.
At the World Dairy Expo, SCR also launched its new corporate brand look. It hosted a media event for major U.S. publications, which included farm visits demonstrating the new system. Thousands of people visited the SCR booth, located in the show's main exhibition hall.
"At SCR, developing tools to help farmers work more efficiently is the cornerstone of our business," said Yariv Avisar, CEO of SCR. "Having our latest solution - the SCR Heatime HR-LD System - recognized for its unique value at the same event where we launched it is a tremendous honor and inspiration. We are certain that both farmers and their cows will benefit greatly from the real-time health monitoring and heat detection capabilities the new system provides."
Building on over 35 years of meaningful innovation, SCR is the leading pioneer of Cow and Milking Intelligence. Monitoring millions of cows worldwide, our data-driven solutions are trusted by successful dairy farmers to deliver the insights and analytics needed to optimize the productivity of every cow. Improving efficiency and driving growth, we help to ensure a secure and prosperous future for their farms and families. SCR. Make every cow count.
SCR - Global Marketing Manager