Seagate Strengthens Its Lead in CE Market With New Innovations for the Terabyte Life:

- Breakthrough Hard Drive for Cars

- First 8GB 1-Inch Hard Drive

- First 2.5-Inch Consumer Electronics Hard Drive

- Biggest-Ever DVR Hard Drive

Jun 08, 2005, 01:00 ET from Seagate Technology LLC

    SCOTTS VALLEY, Calif., June 8 /PRNewswire-FirstCall/ -- Seagate Technology
 (NYSE:   STX), the world's number-one hard drive maker for Consumer Electronics
 (CE), announced today it has further expanded its line of CE hard disc drives,
 unveiling a series of industry innovations including:  a breakthrough hard
 drive designed specifically for use in cars; the first 8GB 1-inch hard drive
 for handheld applications; the first 2.5-inch hard drive designed specifically
 for consumer electronics devices; and the industry's highest capacity drive
 -- a 500GB model -- for DVRs (digital video recorder) and home entertainment
 systems. The new products will increase Seagate's lead in delivering the
 broadest offering of CE storage and serving the entire spectrum of
 applications driving the emerging "terabyte life" -- from automobile
 navigation and entertainment, to home theater, handheld audio, video,
 communications and computing.
     EE25 Series - disc drives hit the road
     The EE25 Series disc drive is Seagate's first drive designed specifically
 to meet the needs of the global automotive industry and other "extreme
 environment" applications. EE25 Series is targeted at automobile OEMs and
 their system manufacturers as well as to ruggedized mobile computing and
 industrial PC applications. High capacity 20 and 40 GB capacity points will
 deliver massive storage for bringing DVD-free GPS and high-quality AV
 entertainment services to the car. Most importantly, the EE25 Series will
 provide the industry's most extreme environmental robustness to enable the
 continued transformation of the car into an extension of the terabyte
     Extended operating temperatures will enable the EE25 Series to reliably
 deliver digital information whether in Scandinavia or Singapore. The world's
 first hard drive with extreme environmental resistance that can operate in
 temperatures from -30 to 85 degrees C and in high-humidity and high-altitude
 environments, the EE25 Series resists conditions that would cause lesser
 drives to freeze up, overheat, and fail in the mission of delivering new
 digital services to the automobile. Similarly, the drive's increased
 resistance to operating vibration of up to 2.2 Gs withstands the constant
 vibration of automobile operation while streaming navigation, entertainment
 and data services.
     In addition, Seagate automotive Design Service Centers offer a cross-
 functional team ready to assist automotive companies with mechanical design
 expertise, solutions for integration issues, and global technology support.
 Seagate's experts at its Design Service Centers have worked directly with the
 automotive development team to understand the applications and the product and
 are ready to assist automotive OEMs with solving the challenges of integrating
 the hard drive into the challenging environment of automobile entertainment
 and information systems and other very rugged settings.
     "The automobile market is poised to become a significant market for hard
 disc drive products," according to Mike Paxton, senior analyst at In-Stat, a
 technology research firm. "However, meeting the demand for multimedia storage
 in automobiles will be challenging due to the extreme temperature and
 vibration environment. Seagate's EE25 Series is designed to meet this
 challenge while supporting both navigation and entertainment systems. The
 breadth of Seagate's consumer electronics product introductions reflects the
 company's strategy to leverage its technology platforms to meet diverging
 market needs."
     ST1 Series - for music players and other handheld CE devices
     Seagate is the first to offer an 8GB, 1-inch hard drive -- the industry's
 highest capacity -- with new, more advanced technology in the widely adopted
 ST1 Series hard drive for handheld applications. The 8GB Seagate ST1 Series
 can hold up to 200 hours -- or 4,000 songs -- of high-quality music files (128
 kbps), a breakthrough for pocket-size music players and entertainment devices.
 With 8GB, consumers will keep larger-than-ever libraries of music, video and
 digital photos in their pockets.
     Seagate's ST1 Series also delivers important and unique features for
 handheld applications. Seagate's exclusive RunOn Technology ensures consistent
 music playback while in a high-motion environment, such as jogging -- the
 drive actually senses and compensates for motion to stay on track. Seagate
 also delivers technology that protects the drive against shock from accidental
 system mishandling, increasing the robustness of the devices into which it's
 integrated. Now shipping qualification units to select OEM customers in 8GB
 capacity, and also available in 6GB, 5GB, 4GB, 3GB and 2.5GB, Seagate's ST1
 Series hard drive family is used in all the leading handheld music players and
 by more device makers than any other 1-inch hard drive.
     LD25 Series - for gaming systems, home entertainment devices and
 small-footprint PCs
     Seagate's new LD25 Series is the first consumer electronics hard drive in
 a compact, 2.5-inch form factor -- an entirely new concept for inside-the-box
 CE storage that enables smaller, simpler, cooler-running and more
 cost-effective game consoles, home entertainment devices and small footprint
 media PCs. Seagate's industry leading DynaPlay technology optimizes the drive
 for media streaming, power consumption and content security.
     LD25 Series makes it possible for game consoles like the Xbox 360 to
 expand their capabilities far beyond traditional gaming -- to enable them to
 expand and keep new soundtracks for games, to rip and store entire libraries
 of music and video, and to play back multimedia centralizing other
 entertainment functions with the gaming function.
     With the increasing popularity of PC systems based on clever design and
 Mini-ITX mainboards, small footprint PCs and PC media centers are becoming a
 very visible -- or perhaps a less visible -- part of the home entertainment
 and information network. The LD25 Series' unique combination of small size and
 media-focused design will further promote and enable these new, creative
 designs. Based on Seagate's industry-leading technology platforms, the LD25
 Series offers 20GB, 30GB and 40GB capacities and both PATA and SATA
 interfaces, is designed specifically for use in installed home entertainment
 applications, and features Seagate's patented SoftSonic fluid dynamic bearing
 motors for super-quiet operation and high reliability. LD25 Series is shipping
 now to the Microsoft Xbox 360 and to other consumer electronics customers and
 manufacturers of small-footprint PCs.
     "The hard drive extends the gaming experience on Xbox 360," said Todd
 Holmdahl, corporate vice president, Xbox hardware. "From downloading trailers,
 new game levels, maps, weapons, vehicles, and more to supporting custom
 playlists in every game and storing video messages from friends, Seagate's
 LD25 Series 2.5-inch hard drive brings gaming and digital media together for
 the ultimate entertainment experience."
     DB35 Series - for DVRs and home video systems
     Seagate announced it will ship the industry's highest capacity -- 500GB --
 in a hard drive designed specifically for DVR (digital video recorder) and
 home entertainment systems. The Seagate DB35 Series hard drive will offer up
 to 85 hours of High-Definition TV recording, 500 hours of standard TV
 recording, and up to 10 simultaneous standard TV streams with Seagate's
 DynaPlay technology. The new DB35 Series hard drive will provide the
 industry's largest available capacity for digital video entertainment,
 enabling consumers to keep more of the shows they love and to take better
 advantage of High-Definition TV and multi-room DVRs, as well as new television
 services like video on demand and interactive TV.
     DynaPlay technology offers a comprehensive set of features for operation
 in the DVR environment, optimizing startup power, acoustics, video streaming
 performance, and digital rights management.
     The DB35 Series also powers Seagate's new class of add-on DVR storage
 devices designed to plug easily into properly equipped DVRs and set-top boxes.
 Seagate's External DVR Hard Drive will also feature up to 500GB of additional
 television storage in a single plug-and-play box -- the highest capacity in
 the industry -- and offers 1394, USB, or the new high-performance eSATA
 interface. Seagate offers its External DVR Hard Drive to cable service
 operators who want to provide add-on storage to their compatible cable DVR
 set-top boxes. Seagate can also provide fulfillment for cable customer orders
 and customize the drive to reflect cable operator branding.
     CompactFlash Photo Hard Drive - the digital photographer's choice in
     The Seagate CompactFlash Photo Hard Drive will now offer an unheard of
 8,000 MB of capacity for digital cameras in a tiny 1-inch standard
 CompactFlash Type II card and at a far more attractive price than flash-based
 cards. It will let photographers shoot huge volumes of high-resolution
 pictures without changing the card - this reduces set-up time and extends
 shoot cycles, which saves photographers valuable time and resources. Consumers
 will find they can take full advantage of moving video features on their
 cameras. Its massive 8GB capacity can reduce the need to purchase or carry
 additional storage cards and can deliver over 2400 high-resolution (6
 megapixel) pictures, or over 6400 standard-resolution pictures (3 megapixel)
 on a single card. The Seagate CompactFlash Photo Hard Drive plugs into
 CompactFlash Type II slots on many of today's digital video and still cameras.
     As the only hard drive company offering products for nearly every hard
 drive application, Seagate provides the global scale, supply and support that
 Consumer Electronics device makers need. Seagate delivers a complete business
 and technology partnership that enables growth in the home and portable
 entertainment market segments.
     Seagate is shipping limited quantities of the Seagate 8GB ST1 Series and
 the Seagate LD25 Series now to select OEM customers. The Seagate 500GB DB35
 Series will ship this summer. The Seagate EE25 Series will ship this fall.
     Seagate is the worldwide leader in the design, manufacturing and marketing
 of hard disc drives, providing products for a wide range of Enterprise, PC,
 Notebook and Consumer Electronics applications. The company is committed to
 delivering award-winning products, customer support and reliability, to meet
 the world's growing demand for information storage. Seagate can be found
 around the globe and at
     NOTE:  Seagate, Seagate Technology and the Wave logo are registered
 trademarks of Seagate Technology LLC. EE25 Series, ST1 Series, LD25 Series,
 DB35 Series, RunOn, SoftSonic and DynaPlay and DriveTrust are either
 trademarks or registered trademarks of Seagate Technology LLC. All other
 trademarks or registered trademarks are the property of their respective
 owners. One gigabyte, or GB, equals one billion bytes when referring to hard
 drive capacity. Accessible capacity may vary depending on operating
 environment and formatting. Quantitative usage examples for various
 applications are for indicative purposes. Actual quantities will vary based on
 various factors including file size, file format, features and application

SOURCE Seagate Technology LLC