Sealy Launches New Lines with Flame Resistant Materials

National Launch Meets Flammability Requirements Ahead of Federal Mandate

Oct 14, 2005, 01:00 ET from Sealy, Inc.

    ARCHDALE, N.C., Oct. 14 /PRNewswire/ -- In a move that underscores Sealy's
 continued commitment to quality, innovation and consumer safety, the leading
 bedding manufacturer announced today that its new line of Stearns & Foster
 bedding will be protected by Sealy's FlameGuard(R) system.  The Company also
 announced that its new SpringFree latex line of bedding will be launched with
 FlameGuard as well.
     Sealy's non-toxic, fiber-based FlameGuard system meets California's TB-603
 state regulations, the country's most stringent flammability standards for
 household bedding The FlameGuard system blocks and extinguishes flames with a
 high degree of reliability.
     This move makes Sealy's Stearns & Foster line FR-compliant nationally --
 well in advance of the federal OFR (open-flame resistant) regulation, which is
 scheduled to take effect in 2007.
     "We're very proud of our commitment to FR-from our participation in the
 drafting of federal and state legislation and regulation-to the engineering
 and creation of FR supply chains, quality systems and products in the bedding
 industry," said Dave McIlquham, chairman and chief executive officer of Sealy.
     "Sealy's proactive move reflects our goal to invest in the development,
 testing and commercialization of FR solutions and our commitment to meet or
 exceed federal, state and industry standards," McIlquham added.
     Sealy intends to launch all new products in 2006 and beyond with FR (flame
 resistant) materials and will continue to invest in additional development,
 testing and commercialization of FR-compliant solutions across its entire
 product portfolio.
     Over the last several years, Sealy has demonstrated its FR commitment by:
     * Investing millions of dollars and multiple years of R&D resources to
       develop safe solutions for flame retardancy and flammability
     * Constructing the industry's only dedicated R&D test center for FR
       development, testing, certification, and quality control; Sealy's R&D
       test center is engineered with sophisticated, twin-cell design and
       advanced test system controls
     * Burn-testing more than 1,500 mattresses in its R&D Test Center at Sealy
       headquarters, since its opening in December 2004
     * Partnering with the International Sleep Products Association (ISPA) and
       California state regulators to develop flammability regulations that
       have been successfully implemented in California
     * Cultivating and sharing FR developments and solutions with suppliers for
       the entire industry's supply chain.
     "We have already realized important benefits from our investments in FR,
 including faster time-to-market for new product development, unmatched quality
 assurance and the ability to partner with suppliers," said Bruce Barman,
 senior vice president, research & development.
     Launch at High Point Furniture Market
     The new Stearns & Foster FR-compliant and the Sealy SpringFree FR-
 compliant lines will be launched at Furniture Market in High Point October 19
 and begin shipping to retail stores across the country by late November.
     Sealy, Inc.
     Sealy is the largest bedding manufacturer in the world, and is the leading
 bedding company in North America.  Including its subsidiaries, Sealy has 30
 manufacturing plants in the United States, Canada, France, Italy, Brazil,
 Argentina and Mexico.  There are a total of 12 international licensees
 operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic,
 Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the
 United Kingdom.  In addition to its licensees, Sealy has a joint venture in
 Southeast Asia and Korea.
     Sealy produces and sells a full range of mattresses under the Sealy, Sealy
 Posturepedic(R), Stearns & Foster and Bassett brand names.  Sealy-branded
 licensed products include: crib mattresses, sheets, pillows, mattress pads and
 comforters, office chairs, futons and sleep sofas.  For more information on
 Sealy, Inc. visit
      Grayson Dixon, 336.774.9226
      Maria Mayer, 336.774.9225

SOURCE Sealy, Inc.