TRINITY, N.C. and SALT LAKE CITY, Utah, June 5 /PRNewswire/ -- The world's
athletes will sleep better due to Sealy, Inc. becoming an Official Supplier of
the Salt Lake Games and the 2000, 2002 and 2004 U.S. Olympic Teams.
Sealy, Inc. has signed a four-year agreement with the Olympic Properties
of the United States (OPUS) -- the joint marketing effort between the Salt
Lake Organizing Committee (SLOC) and the United States Olympic Committee
(USOC) -- to provide about 5,000 mattresses for the Olympic and Paralympic
Village in Salt Lake City, media housing during the 2002 Games, and the U.S.
Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and
Chula Vista, Calif.
The announcement was made June 5 in Trinity, N.C., the headquarters for
Sealy, Inc. Athletes in attendance included four-time Olympic gold medallist
Al Oerter (discus), Olympic gold medallist swimmer Brooke Bennett, and Mark
Ruiz, a three-time national diving champion. The event also included Sealy
employees, representatives from the U.S. Olympic Committee and Salt Lake
"Sealy is extremely proud to supply beds to United States Olympic
athletes," said Ron Jones, chairman/CEO of Sealy, Inc. "We know the
importance of a good night's sleep and the impact it can have on one's
performance the next day. America's best athletes should benefit from the
support of Sealy's mattresses."
"There is nothing more important than a comfortable, healthy night's sleep
for the athletes competing in the 2002 Olympic and Paralympic Winter Games,"
said Mark Lewis, OPUS president and CEO. "Despite their excitement and
anticipation about the Games, Sealy's products will ensure that a good night's
sleep will be one less concern. Sealy's branded products are the most
recognized in the United States, and we are proud to have them affiliated with
the 2002 Games and America's Team."
The 2002 Olympic and Paralympic Village is located on the campus of the
University of Utah in Salt Lake City. Olympic Village housing consists of
about 20 modern, low-rise apartment and suite-style units. University
students are currently living in the first phase of new buildings while
construction on the second phase will be completed by late 2000. The Olympic
Village accommodates up to 3,500 athletes and officials from 80 National
Olympic Committees participating in the Games.
Sealy, Inc. has also entered into an official licensed merchandise
agreement with the U.S. Olympic Committee and Salt Lake Organizing Committee
to introduce a line of mattress products carrying the USOC and SLOC marks. A
portion of the proceeds from Olympic-licensed mattress sales will go to the
USOC for future athlete training and to SLOC for staging the largest Olympic
Winter Games ever.
Sealy, Inc. is the largest manufacturer of bedding in North America,
serving more than 7,000 retail outlets from 25 plants in 18 states. Sealy,
Inc. produces and sells a full range of mattresses under the Sealy, Sealy
Posturepedic, Sealy Posturepedic Crown Jewel, and Stearns & Foster brand
Sealy, Inc. becomes the 37th corporate participant -- including 18
sponsors and 19 suppliers -- for the 2002 Games and the U.S. Olympic Team.
Since May of 1999, a total of 24 companies have signed OPUS agreements.
For more information, contact Caroline Shaw or Frank Zang in SLOC
Communications at (801) 212-2002; Darryl Seibel in USOC Public Affairs at
(719) 578-4529; or Brooke Smith for Sealy at (336) 774-9228. A complete
archive of SLOC news releases is available at www.saltlake2002.com .
SOURCE Sealy, Inc.