Sealy Supports America's Best
Company Announces Sponsorship of Twelve U.S. Olympic Athletes;
Program to Help Retailers Create In-Store Buzz Leading Up to 2004 Games
ARCHDALE, N.C., June 7 /PRNewswire/ -- Sealy, the largest bedding manufacturer in the world and the Official Mattress Supplier of the 2004 U.S. Olympic Team, is leveraging its Olympic supplier status to align itself with some of the best American athletes competing in the XXVIII Olympiad in Athens, Greece, to be held August 13-29. Through its "Sealy Supports America's Best" program, Sealy has signed sponsorship agreements with 12 athletes across a range of popular Olympic sports, including track & field, swimming and women's soccer. In addition to providing each athlete with a new Sealy Posturepedic mattress set, Sealy is also providing funds to help offset their training expenses. "Each athlete in the program has an excellent chance to earn a spot on The U.S. Olympic Team and potentially win a medal in their respective sport," according to David Evans, Vice President of Marketing Communications at Sealy. Sealy's Hopefuls program will create additional excitement for the upcoming Games with consumers and Sealy employees, and especially for Sealy's retailers. "Sealy is proud to support some of our country's best athletes, and we look forward to watching them compete in Athens," said Evans. "This Olympic program benefits our retail partners by providing them with timely, eye- catching point-of-sale materials that feature the 12 athletes who comprise our Olympic Hopefuls team. It also gives retail sales associates some common ground on which to talk to customers, as Sealy has selected athletes in the most popular and most talked about Olympic sports." Sealy will be featuring the program in select trade advertising and in a special micro-site on its Sealy.com website, beginning later this summer. The athletes participating in Sealy's Olympic program are (bios available on request): Amy Acuff, track & field Catherine Reddick, soccer Eric Fonoimoana, beach volleyball Ian Crocker, swimming Jennie Finch, softball Laura Wilkinson, diving Lenny Krayzelburg, swimming Logan Tom, indoor volleyball Morgan Hamm, gymnastics Neil Walker, swimming Toccara Montgomery, women's wrestling Tyree Washington, track & field In addition to the Olympic athletes program, Sealy recently began airing four new national Olympic-themed television spots. The spots are set in athletic training center dorm rooms and spoof the ways Olympic athletes might get into bed using the physical attributes of their respective sports. In each spot, the athletes fall into deep, restful sleep after experiencing the comfort of a Sealy Posturepedic. Sealy, Inc. Sealy is the largest bedding manufacturer in the world. In the U.S., Sealy serves more than 7,000 retail outlets in all 50 states. Including its subsidiaries, Sealy has 31 manufacturing plants in the United States, Canada, France, Italy, Brazil, Argentina and Mexico. There are a total of 12 international licensees operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom. In addition to its licensees, Sealy has a joint venture in Southeast Asia and Korea. Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic(R), Stearns & Foster and Bassett brand names. Sealy-branded licensed products include: crib mattresses, sheets, pillows, mattress pads and comforters, office chairs, futons and sleep sofas. More information on Sealy, Inc. can be accessed at http://www.sealy.com. Contact: Kris Kriofske 336.774.9229 firstname.lastname@example.org
SOURCE Sealy, Inc.
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