Sean John Names Dawn Robertson President

    NEW YORK, Aug. 4 /PRNewswire/ -- Sean John, the world's fastest growing
 line of sportswear for men, has announced Dawn Robertson as its new
 president, effective immediately. In this role, Robertson will work
 directly with Sean "Diddy" Combs, founder and chief executive officer, and
 will be responsible for all areas of Sean John operations.
 
     Robertson, a widely respected apparel industry executive most recently
 served as president of Old Navy where during her two-year tenure, she
 repositioned and stabilized one of the largest specialty companies in the
 world. Previously, Robertson was managing director of Australia's leading
 department store, Myer, where she developed and executed new strategies,
 enhancing the image and profitability of the department store. Before Myer,
 Robertson served as president and chief merchandising officer of Federated
 Direct, a division of Federated Department Stores overseeing the online and
 catalog businesses for Macy's and Bloomingdale's. She has also held senior
 positions at Federated Merchandising Group and the May Company.
 
     Sean "Diddy" Combs said, "We are very excited to have Dawn join the
 Sean John team on the eve of our 10 year anniversary. As the new president,
 she will help continue the dynamic growth and expansion of our brand. Her
 experience in fashion retail is a great asset to the Sean John brand."
 
     Dawn Robertson said, "This is a great opportunity and exciting
 challenge. Sean's marketing genius combined with his design inspiration
 creates enormous value in the Sean John brand. Our plan is to build this
 brand into an international powerhouse."
 
     Sean John, a privately held company, was created by music icon and
 producer Sean "Diddy" Combs and made its fashion debut with a men's
 sportswear collection for the spring 1999 season. In 2004, Sean "Diddy"
 Combs for Sean John was honored by the Council of Fashion Designers of
 America as Men's Wear Designer of the Year. With annual retail sales in the
 United States of over $525 million, Sean John is sold in better department
 and specialty stores across the country, as well as select retailers around
 the world. In 2006 Sean John, in partnership with Estee Lauder Companies,
 launched its signature men's fragrance, Unforgivable, which remains one of
 the highest selling men's fragrance in department stores in America. Its
 feminine counterpart launched in the fall of 2007 and continues to be in
 the top 20 best selling scents in the category. Sean John returned to the
 runway during New York City's Fashion Week for the Fall 2008 season.
 
 
 

SOURCE Sean John

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