Sean John Returns to the Runway for New York Fashion Week

Combs kicks off Sean John's 10 year Anniversary with a Regal Collection

Feb 07, 2008, 00:00 ET from Sean John

    NEW YORK, Feb. 7 /PRNewswire/ -- Sean John, the world's fastest growing
 line of sportswear for men and women, will return to the runway during New
 York Fashion Week for Fall 2008 after a 5 year hiatus. Sean "Diddy" Combs
 will show a collection that tells the tale of a prince in the year 2020 who
 discovers himself through love and war as he ascends to the great leader he
 is destined to be. This journey is reflected on the runway through his
 wardrobe which progresses from impulsive rebel to warrior to lover and
 finally to ruler. Taking inspiration from icons as diverse as Grace Jones,
 James Bond, and David Bowie, Combs' designs for Fall 2008 will feature
 precise tailoring and sophistication in both silhouette and fabric.
     Sean "Diddy" Combs said, "I am so excited to be a part of this Fashion
 Week because we are celebrating the beginning of our tenth year in
 business. For Fall 2008 I wanted to tell the story of a young king who
 matures into a great ruler. I am so passionate about this collection and I
 can't wait for the crowd's reaction to what we will be sending down the
 runway. The only thing people should expect is the unexpected." He added,
 "I am proud to announce that this Sean John show is presented in
 partnership with Cadillac, the most iconic and luxurious auto brand in
 history. The teaming of Sean John and Cadillac combines two of the most
 elite brands ever and brings them into the spotlight at New York Fashion
     Combs then continued, "I am also very fortunate to present Sean John's
 influential style with Ciroc Vodka, the ultimate in premium vodka made from
 exclusive French grapes. Having Ciroc at our event will add glamour to our
 story and to this incredible evening."
     Sean John, a privately held company, was created by music icon and
 producer Sean "Diddy" Combs and made its fashion debut with a men's
 sportswear collection for the spring 1999 season. In 2004, Sean "Diddy"
 Combs for Sean John was honored by the Council of Fashion Designers of
 America as Men's Wear Designer of the Year. With annual retail sales in the
 United States of over $525 million, Sean John is sold in better department
 and specialty stores across the country, as well as select retailers around
 the world. In 2006 Sean John, in partnership with Estee Lauder Companies,
 launched its signature men's fragrance, Unforgivable, which remains one of
 the highest selling men's fragrance in department stores in America. Its
 feminine counterpart launched in the fall of 2007 and continues to be in
 the top 20 best selling scents in the category.

SOURCE Sean John